eculture in smart cities

eCulture in Smart Cities

Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley

eCulture in Smart Cities is missing


Models Concepts Benchmarks

Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility,smart infrastructure, smart technology, smart healthcare and smart citizen(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)

and for us: Smart Museums, Smart Culture, Smart LivingLuxembourg October 2015 - eCulture in Smart Cities - Jens Bley


means

Reaching out to new audiencesEnhancing smart city services

Collaboration between various stakeholdersEngaging in new business models


The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas

Reaching out to new audiencesby acting as broadcaster


Reaching out to new audiences

Cruise ship passengersBusiness travellers with spare time

Citizens in a leisure mode


Points of contact with new audiences

Urban Furniture Digital Signage Shop Windows Apps

Courtesy Connecthings


Enhancing Smart City Services Nice/France

Courtesy Connecthings


Case Barcelona Contactless


Infrastructure Smart City Eco System

Cases Marseille Hamburg Milan

Sources: Hamburg.de, Connecthings, ETT


Case Urban Art Cloud


Case to come eCulture Path Trondheim/Norway

CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway


National Pilgrim Center

Collaboration with various stakeholders

Municipal administrationCity tourism organization

City portalPublic transport corporation

Urban furniture companyCultural content owners

Service providers


Engaging in new business models

Reach (Media), Click-Through, Licensing,Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts …

Key Performance Indicators Retail: Frequency


Know your own and the partner currencies

... conversion of contacts into visitors, users, members, friends, contributors, ...

... exclusive content, co-branding ...


Deep Dive

Hamburg


Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg


City Center Various Streams of Potential Visitors / Users


Simulation: Archaeological Museum Hamburg

MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley

STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture

Creating Relevance for Audiencesby means of

Cognitive Computing

linking

Hamburg Vikings Trade RoutesCustoms Food Fashion Games Art

Tools Weapons Transportation Climate

with audiences interests, tastes, knowledge in an edutaining and meaningful way


Measuring

audience movements, interests, modes, content engagement and crossover between

cultural and non-cultural activities

in a

Smart Square, Smart Quarter, Smart City

context


Context

Hamburg developed an eCulture Agenda 2020

New Momentum : UNESCO World Heritage Listing - July 2015

Luxembourg October2015 - eCulture in Smart Cities - Jens Bley

New Momentum : Hamburg bids for the Olympics 2024/28


Photo gmp / hamburg.de

Reformation 2017

Creating Relevance for

Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe

500 Years - Reformation 2017

Art Believes Climate Media(Print) Trade Food ...Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley

Let us help shape really smart cities

Smart citizens

Smart museums

Smart cultural services

eculture in smart cities

Government & Nonprofit