EdTech- Building a Great Product around Content

Vivek Narayanan VP, Product

Meritnation.com

Duration: 30 mts | Audience: Tech Entrepreneurs | Event: Startup Saturday (Delhi) | #ssdel

Agenda• Challenges

• Empowering content

• Building a great product around content

Challenges• Creating great content is hard work

• Consuming good content is a lot of work too!

!

25% of all pages < 4 seconds

52% of all pages < 10 seconds

10% of all pages > 2 minutes

Building a great product • Versatility

• Static vs. Dynamic

• Gamification

• Social context

• Mobility

“To understand why your users care about your content, you should adore it!”

Empowering Content• Atomic units

• Love thy hierarchy

• Go Tag-happy

• Get dirty with the details

• Fonts, Vector vs scalar, inline html, aspect ratio, dpi, CMS etc…

Versatility• Powerful delivery

• Break the monotony

• A/B test your formats

Formats• MCQ vs. drag & drop

• Slide shows vs. image gallery

• 10 mt. videos vs. 2 mt. videos

• Long page version vs. multiple page

• Animation vs. Video

• Black vs. white background

• & lots more…

Static vs. Dynamic• Assisted Experience

• Interactive elements

• Same content, different views

Gamification• What: Points, levels, Badges, Avatars & much more…

• Why: More fun, consumption, repeat users, virality & much more…

• Edtech considerations

• Any activity vs. a set of activities

• Performance oriented rewards

• Social status

Social contextStudying alone is boring

!

• Compete

• Collaborate

• Aware

Mobility• Navigation

• Bandwidth

• Attention span!

• Increased availability

https://www.youtube.com/watch?v=Zd3PsL5G_1c&feature=player_embedded (Evernote Peek)

viveknarayanan.com about.me/viveknarayanan

Thanks

Sources• udacity.com

• newsela.com

• businessinsider.com

• cerego.com

• buzzfeed.com

• pinterest.com

• quora.com

• khanacademy.org

• duolingo.com

• stackexchange.com

• quizup.com

• youtube.com

• grockit.com