Eddystone: Google’s Fresh Approach towardsBeacon Format

Google, the search engine giant has also been an innovator when it comes tothe technology. Needless to mention, it has kept on inventing various digitalproducts from time to time including gadgets and devices. The technocampaign is in the news again with its latest release-Eddystone Beacon, aproduct designed using the concept of Bluetooth Low Energy. Further, afterthe development of this technology, it has been a buzz being engineered withvarious features.

The group of developers has designed this beacon format with a motive tocover more traffic including businesses, developers along with manufacturers.Additionally, Eddystone Beacon has been specifically designed as analternative to Apple’s iBeacon with enhanced features and specifications.

So What’s More In For Google’s Eddystone Beacon? While this may bea popping query for many of the techno freaks, the one thing which Google hasmade sure about its beacon profile is that it works for every platform.Meaning, if you have a smartphone, you could avail Eddystone Beaconregardless of its operating system. So, providing such an access, Googlepossibly could make its reach to about 80% of the smartphone users.

The Multiple Functionalities- Well, this is another lucrativeness ofEddystone Beacon. The format has been made diligently to support manifoldframe types, most specifically the data payloads, which could result to variousfunctions. Since beacons are basically meant for one way communication, thetechnology sends detailed information to users about their surroundings. Nowsince Eddystone embroils various frame types, so dealers would be able to usethis version of beacon for their specific purposes.

Check out some of the integrated functionalities which make thebest use of beacon for this profile-

Eddystone URL: How better it would be if you get the information of anyproduct or service on your device even at the time when you don’t have itsspecified application. Interesting isn’t it? This concept is what has been usedwhile designing Eddystone Beacon. Providing a URL just makes the beaconprofile more functional as it easily opens up on a browser. Hence, you won’tneed to install an application specifically when you are looking for a one timedata transaction. Apparently, if a device is in the range of beacon, the URL

finds it. Things apart, Google’s beacon profile is operational through theplatform of Chrome. However, a user would be able to get any notification,updates or alerts only at the time when the Chrome has been enabled in thewidget. Meanwhile this feature is applicable for iOS devices. Moreover, theEddystone beacon has been provided to the iOS platform in the interim to getthe user reviews as iOS has small user base.

Eddystone Universally Unique Identifier (UID): Having 128 bit value, UID/ UUID uniquely recognizes every particular beacon across the globe therebyenabling an application to listen and perform. If a brand, for example, installsbeacons to its various stores then the application of the brand could becompatibly designed to get connected with beacon at its specific store,through the use of beacon ID. Once identified, the brand’s store would be ableto send in the relevant content or schemes to the user.

Eddystone Telemetry Data (TLM): Beacons run on excessive batterypower which undoubtedly needs to be changed within varying time intervals.The last frame type of for Eddystone Beacon sends the corresponding dataand leftover battery power to nearby IT personnel who determine and fix thebroken beacons. Besides, the Eddystone Telemetry Data also pushes theinformation about the temperature of its nearby surroundings. In short, thedevice would display the information about the status of the battery as well asthe temperature.

Eddystone Ephemeral Identifiers (EID): Google has developed this frametype for the authorized users. Not much of the information has been providedby the company about this frame work, but for now, it could only be said thatthis functionality would work for the aspects like searching the luggage oreven the lost keys.

This is a fact that every new product seeks manufacturers and collaborators inthe camp. However, when it comes to Google, it already has some great list ofrenowned companies which have shown interest towards the use of Eddystonebeacons. One of the reasons is again the additional features beingimplemented in the beacon format, which is hardly found in any other beacontechnology along with the open source facet. Other than that, you could alsotransform your smartphone into beacon by just downloading the application.That just is the cost effective solution.

Thus, to summarize, after covering the market from its Android developmentsection, Google has taken its move to beacon. On analyzing the implemented

enhanced functionalities and specifications of Eddystone beacon, it could be

said that Google is all determined to provide a highly featured beacon formatto the users thereby proving the superiority of its core engineering.