1. K12 Educational Insights January 15, 2013 Steve@WhatsTheIdea.com Proprietary and Confidential -- Whats the Idea?

2. Big Market $8.81B projected spend on K-12 technology (hardware, software, Internet) in 2011-12; +4.8%. (Source: EMR) U.S. Professional Development market is $4.15B, growing at 15.3%. (EMR) K-12 textbook sales in 2011 -12 were $3.6B, electronic textbook sales only 2.8%. (EMR, Forrester) Proprietary and Confidential -- Whats the Idea?

3. TrendU.S. is slipping in worldwide ranks U.S. students rank 23rd in Science and 32nd in Math. High school graduation rate, once the envy of the world, is now 21st. 2/3 of US 8th graders are not rated proficient in reading or math Poorest communities have it worst. Proprietary and Confidential -- Whats the Idea?

4. InsightWith government stepping in (NCLB, RTTT)many educators are conflicted, most are takingthe money. Proprietary and Confidential -- Whats the Idea?

5. InsightTechnology and pedagogy make strangebedfellows.

6. InsightAside from Apple (iPad, iBooks, Apple TV), therehas been very little innovation in .edu Proprietary and Confidential -- Whats the Idea?

7. InsightSmartboards, a source of huge spending, arebeing used as projectorsand have usabilityissues. Proprietary and Confidential -- Whats the Idea?

8. InsightMOOCs are flipping (off) the classroom. Proprietary and Confidential -- Whats the Idea? | Elsa Rings

9. Within three weeks, I had morefeedback on my sociological ideas thanId had in my whole teaching career. Ifound that theres no topic so sensitivethat it cant be discussed, civilly, inan international community.Mitchell Duneier,Princeton, Professor,MOOC Instructor Proprietary and Confidential -- Whats the Idea? | Elsa Rings

10. InsightIronically, assessment has become a dirtyword. Proprietary and Confidential -- Whats the Idea?

11. InsightTeacher unions areunder fire.http://bit.ly/RkgaB0 Proprietary and Confidential -- Whats the Idea?

12. Charter schools are becoming abattleground. Amendments in Georgiaand Washington passed. Proprietary and Confidential -- Whats the Idea? | Elsa Rings

13. Insight2 flavors of public schools. 8 elite HS in NYC, with 30k applying for 14k slots. Racial divides, 60% of those admitted to elites are Asian (a demo that is 14% of pop). Internships at Mt. Sinai. Proprietary and Confidential -- Whats the Idea?

14. InsightThe targets in education are many and siloed. Proprietary and Confidential -- Whats the Idea? | Elsa Rings

15. InsightMany educational companies dont now how tobuild brands or market effectively theres anot-for-profit mentality. Proprietary and Confidential -- Whats the Idea?

16. InsightInnovation is creeping inand marketing agentswho are ready will thrive.

17. InsightThe time is now. my own nominee for secretary of state would be the current education secretary, Arne Duncan. Proprietary and Confidential -- Whats the Idea?