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Unrestricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.

Energy & Utilities Overview Eduard Marfà, EMEA Portfolio Marketing

2014-5-20

Unrestricted © Siemens AG 2014 All rights reserved.

Siemens PLM Software

Energy Industry Trends

Power Generation

Oil & Gas Fossil Renewables Nuclear Utilities Infrastructure

Reliably operate in environments with increasingly more extreme pressures and temperatures

Increase % gain in product efficiency to increase operator revenues and be a market differentiator

Be lighter, stronger and cheaper to achieve cost parity with traditional energy sources

Improve safety and self-regulation to help meet rapidly growing energy and regulatory demands

Enhance smart grid intelligence to improve reliability across a broad range of energy sources

Develop and execute more advanced designs to improve the structural integrity and increased architectural demands

2014-5-20



Owners & Operators

EPCs and AECs

Services and Equipment

Energy Industry Trends Interaction across segments enhanced with PLM

How do I make products and

services more efficient and

reliable?

How do I handle the increase

in product complexity and

regulatory standards?

How do I operate, evaluate

and modernize my assets to

leverage them beyond their

designed life?

http://en.wikipedia.org/wiki/File:NesjavellirPowerPlant_edit2.jpg

2014-5-20



Energy Industry Trends Key PLM Trends and Challenges in Energy & Utilities

Globalization Complexity

Delivery Sustainability Project

Execution Hazardous Conditions

Equipment Reuse

Workforce Enablement

Emerging Markets

Sales and Service Networks

Production Agility

Industry Partnerships

Supply Chain Coordination

EtO & Modular Designs Rapid Change Technology

Innovation

Safety Environment Compliance Modernization

Energy Savings

2014-5-20



Energy Industry Solutions Great Performing Equipment Requires… Thousands of Great Decisions

MORE PEOPLE COLLABORATING...

SEARCHING FOR MORE INFORMATION...

MAKING COMPLEX PRODUCT DECISIONS...

WITH LESS TIME TO GET THEM RIGHT.

2014-5-20



Energy Industry Solutions Energy & Utilities Process Map

Project ClosureDecommissioningOrder Definition

Complete

Sales & Marketing

Equipment Technology DevelopmentCustomer Order

AcquisitionCustomer Order Entry & Plan Equipment Design & Manufacturing

Create Customer

Order Schedule

Create R&D Project

& Schedule

Virtually Design &

Simulate Equipment

Solutions

Define

Requirements

(Market, Technical,

Service, …)

Review and Approve

Equipment Design

Maintain Standard

Equipment Portfolio

& Part Classification

Failure Reporting &

Corrective Action

and Performance

Feedback

Procure /

Manufacture Parts

of New Designs

Assemble & Ship

Equipment

Components &

Tooling Kits

Operations & MaintenanceInstallation &

Commissioning

Customer

Order

Authorization

R&DCommissioning

& Certification

Project Management

EquipmentEngineering

Manufacturing & Supply Chain Management

Field Services

Test Physical

Performance

Validate Equipment

Design for Serviceability

Maintain Project

Schedule and

Change

Management

Close R&D Project

Validate Equipment

Design for

Manufacturability

Configure Customer

RequirementsCreate Quotation

Create Customer

Order

Site Analysis and

Planning / Estimate

Installation & Field

Services

Estimate

Procurement Costs

& Lead Times

Define

Requirements and

Estimate E-to-O

Components

Create Engineering

Order Structure

Estimate E-to-O

Project Scope, Time

& Cost

Decision:

Assemble-to-Order /

Engineer-to-Order

Issue Existing

Designs and Early

Designs for Long-

Lead Items

Procure /

Manufacture Parts

of Existing Design

Create Customer

Order Project

Define

Requirements

(Order, Technical,

Service, …)

Define Lead Times

Define / Simulate

Site Logistics

Create Engineering

Work Plans

Update Load Plan

Virtually Design &

Simulate New

Equipment

Solutions

Review and Approve New

Equipment Design

Validate New Equipment

Design for Installation


Design for

Manufacturability

Maintain Standard

Equipment Portfolio


Maintain Project

Schedule, Change

Management &

Reporting

Create

Decommissioning

Plan

Assemble, Install

and Inspect

Equipment

Update Unit

Configuration (As

Built)

Design and/or

Resolve Field

Issues

Conduct

Commissioning,

Certification & Client

Acceptance

Update Unit

Configuration (As

Installed)

Operate Equipment

Design and/or

Resolve Field

Issues

Maintain Equipment

& Monitor

Performance

Update Unit

Configuration (As

Maintained) and

Collect Performance

Data

Identify Equipment

Modernizations /

Performance

Enhancements

Create Quotation /

Receive Customer

Order

Operations

Update Installation

PlanUpdate Operations

& Maintenance Plan

Decommissioning

Close Customer

Project

Decommissioning

Order Structure

Validate Site

ConfigurationDecommission Site

Update Unit

Configuration (As

Decommissioned)

and Collect

Performance Data

Technical Publications,

Equipment Manuals and

Manufacturing & Service

Work Instructions

Rulestream

TeamcenterPrimavera Connector

Content Management

& CortonaTeamcenterWorkflows

TeamcenterRequirements

TeamcenterSchedule Manager

TeamcentereBOM

TeamcenterClassification SE, NX,

Nastran & Plant JT

Intosite

CAD/CAM

Teamcenter Projects

FMEA & Hazard &

Operability Study

(HAZOP)

Teamcenter MDL’s &

Document Transmittals

Assembly Planning

Issue New Designs

Reporting & Analytics

Mobility Teamcenter MRO

Assembly and

Construction Planning and

Simulation

Tecnomatix Jack / Virtual

Training

ERP Integration

RFQ & Vendor

Management

Supplier

Collaboration

JT

Test Physical

Performance

TeamcenterIssues, Change

& CAPA

TeamcenterChange

Management

Multi-CAD, Synchronous & Interoperability

FMEA, HAZOP and

Compliance

TeamcenterSystems

Engineering

TeamcentermBOM / BOP

TeamcenterCAPA

LMS

Business Perspective of their Processes Aligned to SPLM Solutions

2014-5-20



Energy Industry Solutions Solution Overlay

Project ClosureDecommissioningOrder Definition

Complete

Sales & Marketing

Equipment Technology DevelopmentCustomer Order

AcquisitionCustomer Order Entry & Plan Equipment Design & Manufacturing

Create Customer

Order Schedule

Create R&D Project

& Schedule

Virtually Design &

Simulate Equipment

Solutions

Define

Requirements

(Market, Technical,

Service, …)

Review and Approve

Equipment Design

Maintain Standard

Equipment Portfolio


Failure Reporting &

Corrective Action

and Performance

Feedback

Procure /

Manufacture Parts

of New Designs

Assemble & Ship

Equipment

Components &

Tooling Kits

Operations & MaintenanceInstallation &

Commissioning

Customer

Order

Authorization

R&DCommissioning

& Certification

Project Management

EquipmentEngineering

Manufacturing & Supply Chain Management

Field Services

Test Physical

Performance

Validate Equipment

Design for Serviceability

Maintain Project

Schedule and

Change

Management

Close R&D Project

Validate Equipment

Design for

Manufacturability

Configure Customer

RequirementsCreate Quotation

Create Customer

Order

Site Analysis and

Planning / Estimate

Installation & Field

Services

Estimate

Procurement Costs

& Lead Times

Define

Requirements and

Estimate E-to-O

Components

Create Engineering

Order Structure

Estimate E-to-O

Project Scope, Time

& Cost

Decision:

Assemble-to-Order /

Engineer-to-Order

Issue Existing

Designs and Early

Designs for Long-

Lead Items

Procure /

Manufacture Parts

of Existing Design

Create Customer

Order Project

Define

Requirements

(Order, Technical,

Service, …)

Define Lead Times

Define / Simulate

Site Logistics

Create Engineering

Work Plans

Update Load Plan

Virtually Design &

Simulate New

Equipment

Solutions

Review and Approve New

Equipment Design


Design for Installation


Design for

Manufacturability

Maintain Standard

Equipment Portfolio


Maintain Project

Schedule, Change

Management &

Reporting

Create

Decommissioning

Plan

Assemble, Install

and Inspect

Equipment

Update Unit

Configuration (As

Built)

Design and/or

Resolve Field

Issues

Conduct

Commissioning,

Certification & Client

Acceptance

Update Unit

Configuration (As

Installed)

Operate Equipment

Design and/or

Resolve Field

Issues

Maintain Equipment

& Monitor

Performance

Update Unit

Configuration (As

Maintained) and

Collect Performance

Data

Identify Equipment

Modernizations /

Performance

Enhancements

Create Quotation /

Receive Customer

Order

Operations

Update Installation

PlanUpdate Operations

& Maintenance Plan

Decommissioning

Close Customer

Project

Decommissioning

Order Structure

Validate Site

ConfigurationDecommission Site

Update Unit

Configuration (As

Decommissioned)

and Collect

Performance Data

Technical Publications,

Equipment Manuals and

Manufacturing & Service

Work Instructions

Rulestream

TeamcenterPrimavera Connector

Content Management

& CortonaTeamcenterWorkflows

TeamcenterRequirements

TeamcenterSchedule Manager

TeamcentereBOM

TeamcenterClassification SE, NX,

Nastran & Plant JT

Intosite

CAD/CAM

Teamcenter Projects

FMEA & Hazard &

Operability Study

(HAZOP)

Teamcenter MDL’s &

Document Transmittals

Assembly Planning

Issue New Designs

Reporting & Analytics

Mobility Teamcenter MRO

Assembly and

Construction Planning and

Simulation

Tecnomatix Jack / Virtual

Training

ERP Integration

RFQ & Vendor

Management

Supplier

Collaboration

JT

Test Physical

Performance

TeamcenterIssues, Change

& CAPA

TeamcenterChange

Management

Multi-CAD, Synchronous & Interoperability

FMEA, HAZOP and

Compliance

TeamcenterSystems

Engineering

TeamcentermBOM / BOP

TeamcenterCAPA

LMS

PLM as a Platform

Information and Process Management

Model-Centric Engineer-to-Order

Design

Virtual to Physical Construction and O&M

Capital Project Management

Manufacturing, Construction & Supply Chain

Integration

Visualization Security Workflow Product Structure

Document Collaboration Open Architecture Schedule Management Change Management

2014-5-20



Energy and Utilities Solution Pillars

Intelligently Integrated Information

HIGH-DEFINITION User Experience

Future-proof Architecture

Plant Design and Construction Equipment Design and Manufacturing

Capital Project Management Plant Operations and Maintenance

2014-5-20



Essentials for Excellence in Energy Key Message…

Energy and utilities companies should benefit from PLM solutions to deliver a single source of plant, product and

process information that manages the innovation lifecycle across all of its stages.

2014-5-20



Key Industry Challenges by Segment




Improve safety and self-regulation to help meet rapidly growing energy demands


Designs are becoming increasingly complex requiring more advanced tools to design and manufacture

Power Generation


WPG

2014-5-20



Wind Turbine Industry Overview

• Growing energy demand, global warming, and CO2 emissions - Sustainable energy need of the hour

• Government policies fueling growth – Subsidies to continue • In recent years, the production of wind turbine systems has

enjoyed growth rates exceeding 25% over last 5 years

• Demand for increased generation drives increase in turbine size

• Competition among wind turbine OEMs is rapidly intensifying as growth extends to new regions, encouraging start-ups of new manufacturers

• Moving on 2 MW and above segment: Vestas and Enercon—

are aiming to protect their share of this market. However, multiple proven machines from Gamesa, Siemens , Suzlon/REpower, Alstom and others are providing buyers more options.

2014-5-20



Wind Power Trends

• Requirement to reduce blade weight, strong emphasis on the need for stronger and lighter materials, improved blade design, and more efficient processing.

• Wind is Intermittent and hence need for storage of excess energy produced in the form of • - Batteries • - Hydro Reservoirs • - Direct connection to HVDC Lines • - Connecting more farms to balance the instability and minimize the loss

• More OEMs Taking the Direct (Drive) Approach for Wind Turbines

• Development of modern wind technology can now be operated effectively at a wider range

of sites suitable to high as well as low wind speeds

• A new technology for using the wind’s power is being developed for densely populated cities where buildings are virtually stacked on top of one another. This new technology has been dubbed ‘urban turbines’.

2014-5-20



Wind Turbine Lifecycle

0-2 YRS 20 YRS 4-6 YRS

2014-5-20



Integrated Product Development

Design & Engineering

• Seamless flow of information

• Early analysis of designs

• Reduced manufacturing time and cost

• Increased re-use and adaption

• Continuous collaboration

2014-5-20



Connect the Manufacturing Team

Connect the TEAM with: • Automated manufacturing

• Process simulation

• Human safety

• Energy management

• Robotics simulation

• Real-time collaboration

• Multidisciplinary impact analysis

2014-5-20



Empower the SUPPLY CHAIN

• Common project schedules

• Resource visibility

• Process automation

• Managed deliverables

• Interoperable technologies

• Real-time dashboards ensure quality and reliability

Scene3.cmd

2014-5-20



• Configuration based asset lifecycle management

• Structured O&M documentation

• Virtual maintenance manuals

• Safety procedures

• Closed loop to design

Ensure Quality and Reliability of Maintenance

2014-5-20










Power Generation


O&G

2014-5-20



Oilfield Services & Equipment Trends Dynamic and Growing Industry

• Competition coming from new global reserve discoveries

• Design anywhere, deliver anywhere strategy

• 75% of global exploration and production is outsourced (Source: The Star)

Complex Global Delivery Models

• Increased demand for premium services (Source: WSJ)

• 15% CAGR O&G CAPEX growth in 2013 • Rise of small independent service

companies driving innovation

Innovation Driving Growth in Reserves

• HSE critical with increase in off-shore and more remote oil and gas sites

• Increased compliance and environmental regulations affecting delivery and cost

• Increasing complexity is making reliable delivery more complex

Need for Safer More Reliable Services

• Increasing equipment and system complexity drives steeper learning curves

• Real-time access to information needed for safe and reliable decision making

• Improved operations and maintenance procedures required for next generation

Demand for Knowledge Workers

http://www.thestar.com.my/News/Nation/2013/10/05/An-uphill-climb-for-oil-giants.aspx

http://www.thestar.com.my/News/Nation/2013/10/05/An-uphill-climb-for-oil-giants.aspx

http://online.wsj.com/news/articles/SB10001424052702303680404579143093402527468

2014-5-20



Intelligently Integrated Information for Energy & Utilities

Assess Project ROI

& Initiate Tender

Approve Basic Design

Order

Engineering

Equipment Design

Maintain Asset Information Repository Operate and Maintain

Maintain Asset

Owner Operator

Equipment Manufacturers

Installation & Commissioning

Approve Detailed Design

Monitor Project Progress & Risks

Equipment Centric Perspective

Manufacture & Ship to Site

Engineering Commissioning & Handover

Engineering, Procurement & Construction (EPC)

Procurement Front-end Engineering & Design (FEED)

Construction

Project Centric Perspective

Plant Centric Perspective

Submittals/ Data Exchange

Handover

2014-5-20



Alignment to solution pillars

Design and Manufacture of: • Oil & Gas Upstream

equipment

• Power Generation equipment (Nuclear, Turbines, Generators, Wind, Photovoltaic, Hydro, etc.)

• Transmission & Distribution equipment

Design and Construction of: • Oil & Gas rigs

• LNG piping

• Power plants

• Wind Farms

• Other facilities and utilities

Planning & Execution of: • Oil & Gas rigs

• LNG piping

• Power plants

• Infrastructure


Operations & Maintenance of: • Oil & Gas Upstream

equipment

• Oil & Gas rigs

• LNG piping

• Power Generation equipment (Nuclear, Turbines, Generators, Wind, Photovoltaic, Hydro, etc.)

• Power plants

• Transmission & Distribution equipment



Plant Design & Construction

Plant Operations & Maintenance

Discrete Product Design & Manufacturing

2014-5-20



Alignment to solution pillars


Plant Design & Construction

Plant Operations & Maintenance

Discrete Product Design & Manufacturing

Equipment Manufacturers

EPC’s & AEC’s

Owner / Operators

Valu

e D

river

s

• BOM-centric design • Integrated design to

manufacturing process • Global concurrent

engineering • Open & unified

architecture

• Data interoperability across 2D/3D design disciplines

• Design tools optimized to specific disciplines

• Supplier management and design collaboration

• Secure structured and unstructured document collaboration and tracking

• Schedule planning and execution linked to deliverables

• Mobility

• Efficient configuration data management

• Maintenance planning, documentation and training

• Mobility

2014-5-20










Power Generation


AEC

2014-5-20



Key Industry Drivers

Predictability & Profitability • Accuracy of quote

• Reduce issues on site

• Schedule overruns

Client & stakeholder pressure • Government push

Available technology Benefits understood

2014-5-20



AEC Trends

By moving from on-site construction to manufacturing in a controlled factory environment, we can drive down costs while increasing quality

Pre-Fabrication

Economic pressures are forcing companies to work globally, increasing the demand for collaboration tools and driving the need for effective digital communication

Collaboration

Complex projects put more pressure on companies to perform. When ROI figures are often around two to five percent, cost overruns, delays and mistakes can result in financial loss

Complexity

2014-5-20



AEC Maturity

Requirements 2D tools Error prone Lacking information Ambiguous

Windows folder structures Excel Lack of revision control No traceability

Client Design company Specialist design agencies Contractors Suppliers Building occupier

Infrastructure 4D & 5D simulation Plant design Visualization

Lack of project definition Inadequate Data Management

Fragmented delivery organization Islands of excellence

2014-5-20



• Schedule deliverables • Transmittals • Collaboration • Change control • Handover

• Regulations • Customer requirements • Permits / Licenses • Documents • Analysis and simulation • Improved project definition

results in creation of more data

Adding value with PLM

Complexity Project and Process

Product Lifecycle Management for AEC

2014-5-20



Take-aways

Siemens PLM is committed to Energy The strong position of Siemens AG provides us with unrivalled access to industry information

Open Philosophy Our ‘open solutions’ approach enables the integration with other software tools – ERP, Program Management and Authoring

Support the entire lifecycle PLM has a role to play throughout the Energy industry lifecycle, from portfolio planning through to product decommissioning