education events are your bu$ine$$ presented by tammy koçkaya, cmp, cmm july 31, 2015
TRANSCRIPT
Education Events ARE Your Bu$ine$$
Presented by Tammy Koçkaya, CMP, CMMJuly 31, 2015
“In my experience…”Events industry role credentials:- President Elect for Potomac- Former VP Finance- Former VP Education- Former Board Director Leadership- Member, MPI Chapter & Member
Advisory Council- Chapter Liaison, MPI Global
Foundation Board of Trustees- Associate Director Events & Meetings
KPMG – Mid-Atlantic/Southeast
Passionate about:- Coaching, training, mentoring,
onboarding- Professional and leadership
development- Doing what I can for those around me
to be the best they can be- Developing high-functioning teams and
business professionals- Advancing our industry through
volunteer engagement
MPI Potomac $napshot
41% Suppliers
53% Planners
765 members
$20,400 Registration
Income Target
$10,000 Speaker Budget
Potomac Revenue $ources
0.03
0.020.16
0.4
0.31
Ad Sales Auction Member Dues Registration Fees Sponsorship
87% from the Education Division including monthly programming, regional conference, CMP University
$uccess $trategies and Table Discussion
$trategy #1
• Understand your chapter’s financials and the role the education team plays in financially advancing and/or sustaining the chapter.
• Set registration goals for each event to include participant counts AND revenue.
$trategy #2
• Everything is for $ALE! Just like member recruitment and retention is everyone’s job, so is identifying sponsorship opportunities.
$trategy #3
• Work with the membership division to determine areas of greatest content need based on retention issues and feedback received during renewal outreach.
$trategy #4
• Develop a strategic, solid, yet flexible education plan for the next 18 months using feedback received from ALL of your members.
• Educate UP…not down.• Create communities.
$trategy #5
• Try something new and take a risk, whether that be a new registration model, sponsorship opportunity, controversial topic, session format, partnership with a competing organization…you name it, try it!
Education and Financial Succe$$
“If it isn’t broken…”
“Fix it anyway!”
Targeted Education
Creative Sponsorship
Set Financial Goals
Strive for Quality
Traditional Approach
Uninformed Calendaring
Questions and Comments?
Your A-HA Moment
