ExamplesEmail Marketing Education Clients

6%CLICK RATE

Industry benchmark

CTR of 5.4%

84%DESKTOP

USERSOPEN RATE

Industry benchmark

Open Rate of 24.67%

27%

Education Client Statistics

iCumulus deliver approximately 20,000 leads

per month for Education clients

Objectives:

• eDM CPC campaign

• Draw attention to Macquarie Graduate School of Management’s upcoming enrolment dates for their MBA program

Outcomes:

• Ran a targeted eDM campaign towards students and professionals interested in reskilling

• Simple creative with minimal text delivered clicks by half a month earlier than end date.

• The emphasis on flexibility as it was an online course helped garner strong attention

University

University

Objectives:

• eDM CPM campaign• To showcase the range and flexibility of Griffith

University’s courses on offer

Outcomes:

• Launched a CPM campaign geared towards older professionals from the ages of 25 to 45 and those with an interest in Engineering

• Strong creative led to higher than expected Open Rate. Clear information and a highlighted call of action were all factors of success.

• A short and direct non committal subject line was extremely effective in delivering a high Click Through Rate

Objectives:

• eDM CPC campaign

• To target teachers looking for a challenge in advancing their careers.

Outcomes:

• eDM ran across 3 months, with success in each month

• Over delivered on clicks

• Strong creative led to higher than expected Open Rate.

OpensAverage open rate of

28%

ClicksAverage open rate of

7%

Thank you!

iCumulus Pty Ltd

Level 9, 131 York Street,

Sydney NSW 2000

Ph: 02 9285 0904

M: 04 0196 7782

www.icumulus.com.au