educational institutions marketing ppts

8/12/2019 educational institutions marketing ppts

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HARI GOREG.NO.

Organization study atTHE UNITED SPIRITS LTD.,FACTORY DIVISION: CHERTHALA


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To understand- type of organization, its history, visiostructure, hierarchy, people, processes products, pin departmental interaction, the industry in which Sprits belongs and their competitors.

To analyze- Performance, key resources, strength, weakness of the organization.

OBJECTIVES OF THE STUDY


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IMFL

FOREIGN LIQUOR BOTTLED IN INDIA

FOREIGN LIQUOR BOTTLED IN ORIGIN

COUNTRY LIQUOR

BEER & WINE SEGMENTS

INDUSTRY STRUCTURE IN INDIA


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Pricing Power to be Weak

Prices allowed to be chaonce a year

Higher taxes negate muprice hikes

Raw material price volathigher

Higher working-capital in

Premiumization extremenecessary to improve re

Strong Entry Barriers

Ban on advertising

Registering a brand with the CSD isdifficult

Inter-state transfer fees onmolasses, a key raw material

Import duties on inter-statetransfers

Distribution is a key entry barrier

Characteristics of Indian Market


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Sub-segmentation a Key Strategy Limited ways to create brands

Sub-segmentation necessary to create brands

CONT


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The stage was set for todays SpiritDivision of the UB Group in the

yerar 1958 1961 the factory inaugurated by

Late Sri K A Damodara Menon andSri. K Chandrasekharan

Overview & History

NO. DESCRIPTION DETAILS

1 LOCATION VARANAD, C

2 AREA OF FACTORY 18 ACRES

3 TYPE OF PRODUCTS WHISKY

RUM

JIN

VODKA

BRANDY

4 CAPACITY


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Mission: To be the most admired global leader in tindustry by creating unique high-quality brands foconsumers, driven by highly motivated employeessupported by best-in-class processes and continueinnovations.

Objective:To maintain the no. 1 slot achieved by tcompany, its innovation continues to be the normand every effort is made to create unique lifestyleexperiences for consumer

Mission and objective


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The first Indian Vodka produced at Cherthala undlabel Red Zar Vodka

Rare Old Cask Rum, the most cherished Rum of thKeralites came out from here in the year 1981

1972, Indias first Semi-Premium Whisky, No.1 McDo

Whisky was produced here and distributed on all Ibasis.

1991 the 12000 lpd capacity distillation plant wasinstrumented to become the first fully instrumenteddistillation plant in India

Interesting facts


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ORGANISATIONAL STRUCTUREOrganization Structure


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STORES AND PURCHASES

This department headed by the manager looksafter the procurement of raw materials, itsstoring and maintenance. The managementhas given 3 month rolling plan to thedepartment. The department is responsible topurchase and store the materials foe

production and maintain the records for thesame and to prepare GRN and GRR.


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PRODUCTION DEPARTMENT

BO

MA

SR.E

EMAIN

WODistillation Blending Bottling Despatching

Production department is headed by

the Distillery manager who looks afterthe Distillery section, Bottlery section,Quality control section and effluenttreatment plant for the company


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Personnel department

i. Recruitment

ii. Selection

iii. Payroll administration

iv. Training and Development

v. Disciplinary activities

vi. Employee welfare vii. Trade union

viii. Performance appraisal

ix. Public relations

x. Industrial relations and Administration


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COMMERCE DEPARTMENTSr.

EExcis

W

Commerce department is headed by the

commercial officer who deals with the

dispatching of goods to KSBC. This

Department is concerned with dispatching

of finished goods in accordance with theorders. The procedure for dispatching of

finished goods to KSBC includes a series of

steps


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FINANCE DEPARTMENT

MAINTENANCE DEPARTMENT

QUALITY CONTROL

OTHER DEPARTMENTS


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*Company ranks second largestin the global market

*Market leader in India

*Good employer-employee

relationship*Employee participation

*High Sophisticated qualitycontrol system

*No well-defined appraisalsystem for its workmen andstaff category.

*Company has formulated anemployee remuneration system

of which 74.41% arises out offixed cost.

*USL and Sab Miller in the playand USL being the leader hasimmense opportunity for furthergrowth.

*Abolition of arrack has increaseddemand for the labeled foreignliquor.

*Chances of molasses shortage innear future.

*Company has no proper placeto dump its waste


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OBSERVATIONS

Over the last two years USL has shown a significant increase in i

as well as the global and Indian liquor market

The company has taken all round measures in

new product initiatives

maintaining and improving its product quality and various o

mergers and acquisitions.


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The company should bring in efficientperformance appraisal system for theworkmen and staff

The company should find proper means formore efficient waste disposal

SUGGESTIONS


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CONCLUSION

APPRECIABLE LEVEL OF INNOVATION ADO

THE STUDY GAVE AN INSIGHT INTO THE WORKING OORGANIZATION


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THANK YOU !

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