Social Commerce

Harish Kotra

Some Stats- Challenges - Use Cases - Future Trends

Harish KotraTechnology Lead, Deep Red Ink

Cofounder, Fests.info

harishkotra.me

Some Stats

India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%,

the highest in the world.

(ASSOCHAM-Forrester)

India’s e-commerce market expected to cross Rs 2 lakh crore in 2016.

IAMAI

India’s e-commerce industry likely to touch $38 billion mark in 2016.

Assocham

Interestingly, about 75% of online users are in the age group of 15-34 years since India is one of the youngest demography globally.

Assocham

Social Stats of e-Commerce Platforms in India

Role of Social Media

Impact Organic Search Presence

Interact with Customers

Drive Traffic It’s FREE

Use Cases

#BadeDilWale

#BadeDilWale & #UnboxDiwaliSale

#BadeDilWale

#BadeDilWale generated 9,697,672 Twitter impressions with 1,500 tweets since

September 28.

Amazon has 5,514, 937 likes on Facebook. Most of their communication around #BadeDilWale have around 100 likes on an average and a couple of thousand views on the videos. On Twitter, Amazon has 367k followers and retweets and likes ranging from 50 to 100s which is decent considering the

nature of the platform.

On Instagram, since September 03, #BadeDilWaale has garnered 30,980 likes and 100

comments on 50 posts.

The number of digital buyers in India alone is expected to reach 41 million by 2016, representing some 27 percent of the total number

of internet users in the country.

Statista

Stats from an e-Commerce Site

Challenges

Challenges• Absence of e-Commerce laws• Resolving issues• Low entry barriers leading to reduced

competitive advantages• Rapidly changing business models• Urban phenomenon• Maintaining brand reputation• Shortage of manpower• Customers won’t trust your website• Ensuring consistency and conversation

FUTURE TRENDS

Social Commerce Is Here

1

2

3

Driving Sales through Social Media

Driving Sales through Social Media

Driving Sales through Social Media

Future Landscape

Source: eMarketer

Social Media Customer ServiceA new study of 500 top retailers shows that only 20% answer questions sent via Twitter and

54% respond via Facebook. And the average response time ranges from 27–31 hours!

Conversational Commerce

Conversational CommerceConversational commerce is bringing back the business-to-customer dialogue where it’s been missing most: shopping online.• In one chat with a customer, you can:• Help someone make a purchase decision.• Handle any objections personally.• Upsell or cross-sell other products.• Offer discount codes.• Answer questions about “out of stock” products and notify

customers when they're available again.• Get customer feedback.• Deliver shipping notifications.• ...All at the fast pace of instant messaging.

Its your time now!

Reach Me at harish@fests.info or harishkotra.me