Effect of Social Media on E-Commerce

BY:Neha Kulshreshtha (1421146)

Pooja Gupta (1421149)

CURRENT STATUS

Five e-commerce marketing trends that will dominate 2015

• Content marketing will gain prominence: - Ex. Google weighs businesses original and unique content and rank them higher in search results.

• SEO and social signaling will start merging:- from the discount-led sales model to developing consumer loyalty, content.

• Social media marketing will diversify:- 4 out of 5 people say that posts from friends directly influence buying decisions (from an article be Ryan

Holmes, founder and CEO of Hootsuite)

• Mobile marketing:- Increase in Mobile Ad spending 2015 - Billions $28.7

• Remarketing ads will grow:- Ex. Facebook bringing its Atlas advertising platform

APPLICATION

TRENDS -RETAIL BUSINESS 2014

• Merchant ventures into omni-channel retailing

• Trying in-store marketing solutions – Ex. Beacons to enrich the shopping

experience.

• Bridge the gap between offline and digital channels.

• “Get in front” of customers (i.e. through geo-fencing and mobile-

enabled sites)

• Loyalty-wise, the points-for-purchases model will no longer be effective.

TRENDS -RETAIL BUSINESS 2014

• Boomers and Millennials heavily influence retail.

• Social networks serve as shopping platforms.

• Brands & Corporate Social Responsibility.

• Retailers adopt and experiment with technology – VR, 3D Data

etc.

• Control their value chain and improve order fulfillment.

Survey Reveals…The CMO Survey: • 15% of the 351 marketers who responded to the survey show quantitative

impact of social media on sales.• 45% of respondents were unable to demonstrate any impact.1. Think Shopping First and Social Second• Incorporate social sharing• Include customer reviews2. Participate in Relevant Social Networks3. Integrate Social with Other Marketing Strategies• Social and email• Encourage your social media connections to subscribe to your email list• Social and search

SOCIAL MEDIA IS…..“Content for Social Media” by Lauren Kaye - Brafton Inc

• Social media posts influence 71% more purchases for ecommerce co.

• A crucial ingredient in successful marketing campaigns.

- How you reach your target audience. - Nurture interest in your products and services.

• Sales opportunities start – and sometimes end – with SMM.- 24% of businesses STILL don’t have a social media presence despite its potential as a marketing channel.- 42 percent – don’t have a Twitter presence.

• Written and visual content keep the prospect pool engaged

• More referral traffic, last-interaction sales

Disadvantages of using Social Media• Negative feedback

• Time and resource Intensive

• People can keep the company workers engaged, just for fun

• No short term ROI

• Need for engaging content

Recommendations

• Monetize the social media

• Choose only manageable number of social media websites

• Decide and keep track of the measurable objectives

• Combine social media with other marketing strategies

References• www.practicalecommerce.com• www.thinkwithgoogle.com• www.entrepreneur.com• http://www.rapidmarketplace.com• https://www.vendhq.com/university• http://www.brafton.com/blog/social-media• http://www.practicalecommerce.com/articles