social media for e-commerce
TRANSCRIPT
Social Media for Ecommerce Dawn Raquel Jensen Virtual Options Coaching & Training
Social Media for Ecommerce
Dawn Raquel Jensen Social Media Speaker
Digital Marketing Coach Social Business Trainer
Overall Objectives
• Learn what Social Media channels work for you, your business, and brand
• Understand how to utilize social media
• Enhance your digital marketing and social media savvy • Create actionable steps to move forward • Understanding
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Social Media Rules of Thumb
• It’s got a work with the way you do business
• Go where your clients reside online
• Know your 30,000 foot view • Be aware of your competition • Get clear on who you are for the people
you serve
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Fish Where the Fish Are
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Top 20 Social Platforms
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Your Social Business Landscape
Digital Embassy & Outpost: Overview
Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately • Content • Tools & Tech • Automatic system
Tribe Builder
Be Consistent • Posts • Status • Engagement • Timing
www.virtualop-ons.net | ©2016 Virtual Op-ons Coaching & Training | [email protected]
Social Business Platforms: Decide What to Focus On & Why
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Website Blog Site
Slideshare
Twi:er YouTube
Yelp Foursquare
Google+
The 3-Step Social Business Process™ Au
dit
Presence Discover Bl
ueprint
Path Strategy
Post
PlaGorm Manage
www.virtualop-ons.net | ©2016 Virtual Op-ons Coaching & Training | [email protected]
Digital Embassy & Outposts: Overview
Visibility
Start Small • Audit Your Business • Secure Your Name • Establish a Presence
Credibility
Build Deliberately • Build Digital
Blueprint • Optimize Profiles • Create a Strategy
Authority
Be Consistent • Content • Tools/Automate • Publish
www.virtualop-ons.net | ©2015 Virtual Op-ons Coaching & Training | [email protected]
What’s Your Starting Position? Visibility
Start Small • Top Social Networks
Credibility
Build Deliberately • Content • Tools • System
Tribe Builder
Be Consistent • Posts • Updates • Engagement
www.virtualop-ons.net | ©2015 Virtual Op-ons Coaching & Training | [email protected]
Digital Embassy & Outposts: Overview
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Visibility
Start Small • Establishing a
Presence
Credibility
Build Deliberately • Creating a Path
Tribe Builder
Be Consistent • Providing the
Platform
Research First o SocialMention.com o Whostalkin.com o Social-
Searcher.com
Find out what’s been posted and being said about you, your clients, your business and brands
Research first: “Real-time” Data The Litmus Test
SocialMention.com
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Research first: Real-time Data
Whostalkin.com
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Research first: Real-time Data
Social-searcher.com
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Research first: Litmus Test
Alerts.google.com
Alternative: talkwalker.com/alerts
• Your Business • Competition • Industry News • Influencer & icons • Trends • News & Noteworthy
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ESTABLISHING AN ONLINE PRESENCE
Data Collected Now We Have A Baseline w
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Establish or Enhance Yourself & Your
Company Presence
Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.Moz.com/local www.BrandYourself.com
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Check & Secure It – Can Pay to Play
Note: “Naming Conventions” www.Knowem.com
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Building Out Embassies & Outposts
www.Namechk.com
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PERSONAL BUSINESS BRANDING
Building Authority
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Research first: Litmus Test:
Twitter Alert Tools: • twilert.com
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Digital Embassy & Outpost: Overview
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Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately
Tribe Builder
Be Consistent
Reputation - Reviews
• Do you have them? • Are they shared on your Social Media? • Are you re-purposing across platforms?
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Marketing Land reports that 90% of respondents state that positive online reviews influence their purchasing decisions.
Know Your HashTags • Increase exposure • Organizing content • Setting it distinctly apart • Use it concise and consistently based on
platform Twitter, Instagram
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What Are Your Digital Embassies & Outposts?
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Social Business Platforms: Decide What to Focus On & Why
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Website Blog Site
Slideshare
Twi:er YouTube
Yelp Foursquare
Google+
Digital Embassies & Outposts
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Quick Statistics The most popular social media sites for distributing B2B content are: o LinkedIn (83% of B2B marketers) o Twitter (80%) o Facebook (80%)
o 61% use YouTube, o 39% are on Google+ o 26% utilize Pinterest o 23% share content on SlideShare.
(MarketingProfs)
LinkedIn Company Profile
h:p://www.linkedin.com/companies
q Connected q Shareable q Timely q Employee-driven
LinkedIn Showcase Pages
• Keep things positive • Be informative • Provide links • Include images • Mobile friendly • Engage with users • Be available
https://www.facebook.com/pages
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Virtual Options Page http://www.fb.me/virtualoptions
• Community Connection • Company Culture • Share as Page • Like as Page
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Digital Embassy & Outpost: Overview
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Visibility
Start Small Credibility
Build Deliberately • Content Curated • Dedicated Tools &
Tech • Automatic system
Tribe Builder
Be Consistent
Social Outreach: YouTube
• Information • How-to • Product Review • Product Testing • Comparisons
• Education • Testimonials
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YouTube
• Newsworthy • Informative • Current • Relevant • Integrated
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• Call-to-action • Punctuation • Shorten URLs • Format • Mentions • RT: Retweet • Add an image
https://business.twitter.com
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Instant Access & Replay: The NBA on Twitter
• Customer Service • Internal
Communications • Direct to Client
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• No human faces • Little background • Multiple colors • Light and color • Portrait style
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Brand Extension & Permanency: Pinterest
• Products • Departments/Divisions • Service • Divisions • Offering
• Jobs • Press Releases • Company • Team • Portfolio w
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GOOGLE+
• Tag brands and people • Trending topics • Use hashtags • Use images • Interact with commenters • Find communities
http://business.google.com
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• Editing • Rule of thirds • Captions • Use hashtags • Reply
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• Company Culture • Service Calls • Product Showcase • Client-Centered • Customer-Created
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VINE
• Hashtags • Infinite loop • Find your style • Be wise • Background noise w
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Lowe’s Brand on Vine: 6 Second How-tos
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Link: h:ps://vine.co/Lowes
#LowesFixinSix "Stripped Screw”
Digital Embassy & Outpost: Overview
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Visibility
Start Small Credibility
Build Deliberately
Tribe Builder
Be Consistent • Blogs • Posts • Engagement • Timing
Building Social Business Capital
Become the trusted advisor in your niche
Educate ★ Inform Inspire ★ Entertain
★ Empower ★
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Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
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Myth:“If I build it, they will come.”
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Develop an engagement strategy to a:ract fans
Timing
Blog post: 11am YouTube: 1pm – 3pm Facebook: 1pm – 4pm Twitter: 1pm – 3pm Pinterest: 2pm – 4pm, 8pm – 1am Google+: 9am – 11am LinkedIn: 7am – 9am,
5pm – 6pm Tumblr: 10pm
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SOCIAL MEDIA AGGREGATORS
CONNECTING IT ALL TOGETHER
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Work Smarter: Plan, then Time it
• Have a Editorial or Social Media content calendar to plan your posts • SAVE Time your posts using programs
like q Hootsuite.com q Tweetdeck.com q Bufferapp.com q Postplanner.com q Slacksocial.com
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Building Social Business Capital
Become the trusted advisor in your niche
Educate ★ Inform Inspire ★ Entertain
★ Empower ★
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Digital Prominence = Great Content
Curated Content • Blogs • News / Newsfeeds • Websites • Videos • Podcasts • Pins • Posts • Tweets
Created Content • Blog Posts • Podcasts • Videos • Infographics • Quotes • White Papers • Reports
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Extending Reach: Build Social Trust Factor
q Blog, blog commenting q Answer Quora questions q Publish - Use LinkedIn Publisher
q Participate in groups or start one of your own
q Repurpose information into video, podcasts, or blogs
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Establish Social Authority
q Consistent Blog Posts q Guest Post q Creating Content
Calendar q Repurpose/Syndicate
Content Across Platforms
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Digital Relevance: Extending Social Impact & Reach
Phased In Digital Platforms q Slideshare q Quora** - Showcase Industry & Business
Intellect q Stumbleupon – Vote q Reddit – Crowdsource Popular or Trending
Topics
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Social Business Platforms: Decide What to Focus On & Why
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Website Blog Site
Slideshare
Twi:er YouTube
Yelp Foursquare
Google+
www.dawnraqueljensen.com | © Virtual Op-ons Coaching & Training 2015 | [email protected]
Digital Embassy & Outpost: Overview
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Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately • Content Curated • Dedicated Tools &
Tech • Automatic system
Tribe Builder
Be Consistent • Blogs • Posts • Engagement • Timing
Need more support? Get more clients Create greater impact Make more money through your presence Access the e-book, templates, resources, and more! Check out: www.DawnShowMeHow.com Sign-up to get started!
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Thanks For Listening
& Attending Have questions, email me: Dawn: [email protected] OR JUST ASK ME NOW!
http://virtualoptions.net