social (media) commerce
DESCRIPTION
Keynote during international LBU meeting @ Bakker Hillegom, May 30th 2012TRANSCRIPT
INTERNET TRENDS
SOCIAL MEDIATECHNOLOGY
Jeroen van der SchenkSocial (Media) Concept Design
jvdschenk jeroenvanderschenk
#bakkerLBU
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SOCIAL(MEDIA)TRENDS
Web 1.0
Web 2.0
Web 3.0
The (E)volution of Internet
SOCIALSEARCH
TRA
NSP
AR
AN
CY
TRANSPARANCY
A social trend in which people use technologies to get the things they need from each o t h e r ; r a t h e r t h a n f r o m traditional institutions like corporations.Source: Groundswell by Forrester.com
Groundswell
web 1.0web 2.0web 3.0web 4.0
Society 3.0Marco Derksen
ModelMarketing
CommunicatieCommunication
Dialogue Value Networks
Bedrijven
Klanten
1.0 2.0 3.0
Source: Society 3.0
M e d i a L a n d s c a p e
From valuechain to valuenetwork
SHARING
- SHARING -
SOCIAL MEDIA
SHARING
- SHARING -
SOCIAL MEDIA
SHARING
- SHARING -
SOCIAL MEDIA
- CONVERSATION -
SOCIAL MEDIA
- CONVERSATION -
SOCIAL MEDIA
COLLABORATIVEPRODUCTION
- COLLABORATIVE PRODUCTION -
Social Media
POWER TO THE CROWD
- COLLECTIVE (INTER)ACTION -
Social Media
COLLECTIVE(INTER)ACTION
- COLLECTIVE (INTER)ACTION -
Social Media
COLLABORATIVECONSUMPTION
PEER-2-PEER
EVERYTHING!
couchsurfinghotelhotels
hotelindustryhospitality
KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing
bedcouch
businessmodelsbackpacker
businessleisure
PEER-2-PEER
EVERYTHING!
social mediacars
carsharingconcepts
businessmodelearn
reviewcrowd
peer2peerpeer-2-peer
peer tot peerautomotiveautobranche
PEER-2-PEER
EVERYTHING!
moneyloan
crowdfundingspending
ratesocial media
crowdtrust
peer2peerpeer-2-peer
peer tot peer
PEER-2-PEER
EVERYTHING!
We become are Mobile!
Project Google Glass
Project Windows Glass
SOCIAL COMMERCE
COMMODITYMARKETS
ADD VALUE
PRICE STRATEGY
SOCIAL
TRANSACTIONAL
SOCIAL
TRANSACTIONAL
time
T T Tinte
ract
ion
leve
lIt’s all about creating Social Touchpoints
BAKKERGOES
SOCIAL
Countries
Customers
Customer Interaction Organizing- versus Facilitating
Countries
Bakker Hillegom
Bakker Social Media Objectives
‣ Increase frequency of contact and interaction with (potential) customers
‣ Claiming expertise about ‘gardening’
‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)
‣ Convert to transactions (orders, newsletter subscriptions, Facebook
Likes, Followers)
‣ Monitor & Influence the online brand experience of Bakker Hillegom
Selected Networks & Tools
Our Content Strategy
BUSINESS SOCIAL
LOWER VOLUMEHIGHER CONVERSION
LONGTAIL KEYWORDS
EncourageSharing!
Customizable Sidebars...
Customizable Sidebars...
Producing Content Is Core Business
‣ Trends & News
‣ Howto (manuals, video’s)
‣ FAQ’s (focus on longtail keywords, conversion generator!)
‣ Fun
‣ Live (local) Events (social buzz, livestream, foto’s etc..)
‣ Geek Stuff...
What people like to read about...
‣ Live (local) Events (social buzz, livestream, foto’s etc..)
What people like to read about...
BEAWARE.. .
People rather communicatie with people than with organizations...
There’s NO Social (Media) SHORTCUT!
Social media is as social as YOU!“drop dead and choke in your own diarrhea”
Contact
Add me as a contact in you mobile phone
Jeroen van der SchenkFounder of [email protected]
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk