GROUP MEMBERS

• Talha sajid (3362)

• Anum khan (3785)

• Azba khan• Saqib khan• Sabeen jahangeer

E-COMMERCE

SOCIAL MEDIAAS A

MARKETING TOOL

AND

E-COMMERCEAs

MARKETING TOOL

“E-COMMERCE”“ E-Commerce is the

purchasing, selling and exchanging goods and services over computer

networks ( Internet ) through which transaction of sales are

performed electronically.”

E-Commerce enhances promotion of products and services through direct, information-rich, and interactive contact with customers.

ADVANTAGES OF ECOMMERCE:1. No Need for a Physical Store• Since there is no need for a

physical store, ecommerce businesses save on one of the biggest cost overheads that retailers have to bear.

2. Lots of Choices• Since there are no shelf size or

store size limitations, ecommerce businesses are able to list many different items.

3. Access to Stores Located Remotely• Especially for people who are not

situated in major urban centers, this can be a big advantage. Likewise ecommerce opens new markets for ecommerce businesses.

DISADNATAGES OF ECOMMERCE:

1. Inability to Experience the Product Before Purchase:

There are many products that consumers want to touch, feel, hear, taste and smell before they buy. Ecommerce takes away that luxury.

2. Need for an Internet Access Device• Ecommerce can only be

transacted with the help of an Internet access device such as a computer or a smartphone.

3. Need for an Internet Connection• Not just does one need an

access device, one also needs Internet connectivity to participate in ecommerce.

TYPES OF E-COMMERCE:

There are various types of E-Commerce but the most common types are:

Business To Customer (B2C)

Business To Business (B2B)

Consumer To Consumer (C2C)

Government To Citizen (G2C)

BUSINESS TO BUSINESS:

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

Example:Intel selling micro processors to Dell

BUSINESS TO CONSUMER:

Business To Consumer is a transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B).

Example:Dell selling me a laptop from its

own website

CONSUMER TO CONSUMER:

Consumer To Consumer is a transaction that takes place between one consumer to another through various websites.

Example:Some examples are OLX, EBay etc

GOVERNMENT TO CITIZEN:

Government To Citizen includes all interactions between government and its citizen that takes place electronically.

Example:National savings prize bonds.

COMPONENTS OF E-COMMERCE:

Electronic Catalog

Shopping Cart

Payment

PROCESS OF E-COMMERCE:

CONSUMER

MERCHANT’S

WEBSITE

CATALOG

SHOPPINGCART

PAYMENT PROCESS

SOCIAL MEDIAAs

MARKETING TOOL

1

2

What is Social Media?

3

Social Media Strategy

Social Media Marketing Tools

Agenda

SOCIAL MEDIA:

Social media like Facebook, Twitter etc has become a great platform for advertisement and product promotion.

Social Media Tools

• Casual Tone & Style • Organization Profile• Wall Posts (interactive)• Like• Suggest to Friends

Uses:AnnouncementsEventsCommentsPhotosTipsConversations

• Professional• Recruit• Network• Learn best practices• Share job tips• Monitor issues• Prospect• Find Opportunities

• Uploading Videos- Captions and descriptions

- Tagging- Categorizing•Building Community- Favorite- Likes- Subscribing to other channels

• Talk to people about their interest

• Quick alerts

• Share useful links

• Give advice, blog posts, pictures etc •Give advice, blog p

FRIENDS AND FRIENDS OF FRIENDS