zagg social media presentation for social commerce exchange
DESCRIPTION
Presentation for the Social Commerce Exchange in Salt Lake City.TRANSCRIPT
ZAGG – The #1 Brand in Mobile Accessories
Twitter: @DrewConradSlides: bit.ly/ZAGGslides
[email protected] | [email protected] Conrad
ZAGG Social Media Marketing Specialist
Facebook.com/ZAGGFacebook
Twitter.com/ZAGGdailyTwitter
ZAGG.com/blogBlog
ZAGGdaily.comTumblrYoutube.com/ZAGGTV and
YouTube.com/ZAGGYouTube
ZAGG Social Media Goals
Collect an email address
Convert the potential customer
Get the user to ZAGG.com
ZAGG Social Media Revenue
May-10
Jun-10Jul-1
0
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11Jul-1
10
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Facebook Fans Twitter Followers
12 Weeks of
Christmas
iPad-a-Day
12 Weeks of
Christmas
iPad-a-day Giveaway
5.65 Tweets about ZAGG per minute
A reach of 422 Twitter users per minute
Increase of >1 Facebook Fan per minute
>30% of those tweeting about ZAGG had never before tweeted
about ZAGG
During the first 5 hours of the iPad-a-day Giveaway
New fans during the 12 Weeks of
Christmas
New fans during the iPad-a-day Giveaway
Week 136%
Week 218%
Week 317%
Week 411%
Week 511%
Week 68%
Week 140%
Week 215%
Week 314%
Week 414%
Week 58%
Week 69%
Create urgency
Giveaways
Voting contestsIncentivize the share
Upsell banners Frequent links to pages that convert well
Ideas for increasing social media revenue
ZAGG – The #1 Brand in Mobile Accessories
Twitter: @DrewConradSlides: bit.ly/DrewConrad
[email protected] | [email protected] Conrad
ZAGG Social Media Marketing Specialist