effective blog posts
DESCRIPTION
Learn how to write an effective blog post for your businessTRANSCRIPT
Write on Track http://write-on-track.com
Effective Blog Posts by Lorna Sixsmith
How to Increase Traffic & Conversions to Sales
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How to Blog Effectively
• Content Creation Ideas• Headlines that Hook• Keyword Research Tool• Images• Looks count! Remember the
Presentation too• Importance of Tags &
Categories• Calls to Action
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Content Creation Ideas
• Benefits of your product/service• How to use your product/service• Reviews /comparisons of products• Write for the target market• Answer questions• Tell a story• Celebrity link• Interviews• Guest Posts
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Compelling Titles
• How To• Lists e.g. Ten Tips on ...., 10 Secrets of ..., 7 Ways to ...., 5
Nautical Wallpapers ...• Rhetorical Questions (address the reader)• Keyword First e.g. Wallpaper Wednesday• Promises e.g. The Ultimate Guide to ...., Probably the
best ..., The Quickest Way to..• Benefits – Use Power Words e.g. Free, fast, how to, learn• Part of a Club – e.g. Join us for ..., What Everyone knows
abouts ....
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Google Keyword Research Tool
• Use it to ensure your keywords are being searched for
• See how many people are searching for it• Gives you keyword ideas• A free and essential tool• Where to use Keywords
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Keyword Tool – Broad Match
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Keyword Tool – Exact Match
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Why Images Are Essential
• First Image – above the fold• Showcases• Breaks up text• Visual Interest• Explains your post further• Makes it relevant• Image will be shown when
shared on other platforms
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Presentation of Your Blog Post
• Clear Title• Images • Subheadings• Use Bold/italics to highlight• Use bullet points• Declutter your sidebar• Easy to navigate• About Us Page
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Blog Categories
• SEO Advantages• Makes Navigation easier• Easy to find in sidebar• Max: 5 categories per post• Relevance
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Blog Tags
• Tags = Keywords• Improve SEO by including Tags in sidebar• Tag Cloud• Wordpress collates tags• Use keyword tool to ensure optimisation
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Effective Calls to Action
• Ask for comments / invite interaction / encourage community
• Ask them to sign up for updates / like your facebook page
• Create a sense of urgency with special offers• Tell them what value they will gain• Get them to return by hinting at next week’s content• Always try to include a keyword in the hyperlink
(rather than ‘click here’)
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Other Ways to Grow Your Blog
• Part of a community• Comment on other blogs• Promote your blog on other
platforms e.g. Pinterest• Interact with others – don’t
just self promote
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Start Blogging – Stop Procrastinating
• Kill your Inner Blogging Critic
• Plan a schedule• Write down your goals/aims• Brainstorm some topics• Read some articles / blog
posts on blogging • Read blog posts in your
topic area
• Share to all your social media platforms
• Ask friends to read your post
• Write meaningful comments on ten blogs
• Plan your next blog post• Enjoy
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• Lorna Sixsmith• Write On Track• http://write-on-track.com• 086 1051007