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Effective culture transformation
CaseOxana Kukharchuk, Director Corporate University, MTS [email protected]
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Russia today
146 mln people
9 time zones
19 mln live in Moscow region
9 hrs!
47 times larger than Germany
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MTS: MobileTeleSystems
The best employer
TOP-3 best employer
PwC, №1 among Russian
companies
Unlimited opportunities
80% positions are closed
with internal candidates
International company
> 100 mln clients
5 countries
70 000 employees
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Companies that don’t change meet HERE
Step 1. Three sources of input on
the current culture
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1’140 MTS and
subsidiary employees
responded
4 facilitated workshops
with cross-functional
teams
1to1 interviews with
TOP management
team
Org DNA Profiler® Management WorkshopsExec Interviews
TOP management is motivated to
change culture …
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TOP Management Statements1. Culture is a key to meet targets, be future-proof, attract talent
2. Past culture change has not fully worked: people KNOW target values, but they do not change BEHAVIORS)
3. Evolutionary or radical change?
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Culture eats
strategy for
breakfast Peter Drucker
Step 2. Strategic session
Run a 2 day
strategic session outside of Russia
Facilitation
defined the ultimate corporate culture to support
business transformation
Result
- Defined strong sides to keep & zones for
improvement
- Developed a clear action plan
- Set up the “ambassadors“ engagement strategy
C-level
management bought into the project8
99
Dependency
Proactive
Communication Silos
Engagement
People
Speed
Quality
Clear
leadershipAligned
Defined
responsibility
Strong sides Develop
Step 3. Finalized strong aspects
and future development
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Step 4. Developed 8 golden rules
1 Trust your team, they are professionals
2 Say “Thank you!”
3 Don’t be centric, delegate tasks
4 Get things done
5 Explain, don’t just say what to do
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7 Think like the CEO
8 When criticizing, offer solutions
Work for clients – make it simple and clear
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Step 5. Employees appraise
managers
83% of managers were
appraised
71% managers have high rating
5-stars appraisal. Fun
and simple
Feedback to managers
(+ development guide,
trainings)
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Step 6. Profile of the leadership style
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Step 7. Developing culture and
changing behaviors
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8 rules appraisal results
HOGAN team profiles
Leadership style
Face 2 Face discussion as a part of appraisal
Manager + Board member +HR
Action plan for each function
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Step 8. Trainings and communication
Mangers went through the
training, gamification
Vast communication via corporate
media:
Radio, magazine, mobile
app, social network
TOP managers talk about they
favorite rule
Self learning organization via
e-learning
Academy of leadership • 9 months, 300
Boost presentation skills• 3 months, 50
The energy of LEADER• 3 months, 300
Your break through year• 21 day, 150
iMBA• 9 months, 400
Sales coaching • 2 months, 50 managers
Coaching• 6 months, 25
HR Academy• 12 months, 200
#IoT
#e-health
#cloud
#VI
#personal efficiency in digital age
#blockchain #agile
#sharing economy
#machine learning
#managing teams
#self-driving cars #chat bots
#blockchaon
#Python_4_non IT
#online marketing
Annual program «DIGITAL_МТС»
Темы:
16
Webinars
Strategy
Child physiology
How to detect a lieHow to resist manipulation
Fashion and make-up trends
Get ready for marathon
Is there a life after Retirement?
EQ
MBTIHealthy diet Fast
reading
Employees – Brand Ambassadors
70 000 employees*40 friends =
2 800 000 informed clients
Use products
Train how to use social networks
Instagram contests
Step 9. Engagement
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Step 10. Social life
Social responsibility projects for
employees from blood
donation to teaching orphans
Sport is a part of leaders’ lilfe:
Marathons, iron man, biking, etc
Art and creative development
Via theater, painting, classical
music
Thank you!