effective landing pages for email marketing
TRANSCRIPT
Emails and Landing Pages:
How conversions happen
Elements of a successful, unified email marketing strategy
Every Email Campaign MUST HAVE a Landing Page
Segment your List
Principles Of Good Landing Pages
Craft an Engaging Headline
Use One Clear Call-to-Action
Keep Your Forms Short
Do Not Use Forms in Emails
Make the Design Responsive
Use Visual Cues
Include Trust Indicators
Testimonials | Client names | Awards | Affiliations | Security Seals | Social Reviews
General Format
Source: Wordstream.com
How To Sync Landing Pages With Your Emails
Make it a consistent experience
End of Email is beginning of Landing Page
Sync Email Content with Landing Page
Emails are Teasers…continue your story on Landing Page
Examples Of Landing Pages For Email Marketing Campaigns
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Segment Email List And Send
Targeted Emails
Why Segmented Email List?
• Relevant and Specific offers
• Optimize landing pages
• Align marketing strategy to increase conversions
Beginning to End -
An Example
Create a targeted email
Create a clear CTA
Maintain conversation momentum
Metrics To Measure Landing Pages
3 Key metrics to measure landing pages
Test, test, test….
Run A/B Tests ● Headlines
● Copy
● CTAs
● Images
What did we learn so far...
• Craft an engaging headline
• Use one clear call-to-action
• Keep your forms short
• Make the design responsive
• Use Visuals
• Include trust indicators
What did we learn so far...
• Make Email to Landing Page a consistent
experience
• End of Email is beginning of Landing Page
• Sync Email Content with Landing Page
• Emails are Teasers…continue your story on
Landing Page
What did we learn so far...
• Create specific landing pages for specific email marketing campaigns
• Develop segmented email lists and send focused emails
• Maintain conversation momentum
What did we learn so far...
• Bounce rate
• Time spent on landing page
• Conversion rate of unique visitors
• Test, test, test…
A perfect landing page
How do you achieve this… Juvlon Design Team
