effective marketing to grow your law practice updated
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Ken Hardison andLarry BodineJune 18, 2014
Effective Marketing To Grow Your Law Practice
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• Content Marketing Consultant
• Publisher, The National Trial Lawyers
• Blogger, The Huffington Post
• Blogger, Price Benowitz
Introduction
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• Why you need a Unique Selling Proposition
• Amplifying your message with Social Media
• Content Marketing: No. 1 Marketing Method to Attract Consumer Clients
• PILMMA Super Summit
Today’s Agenda
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Unique Selling Proposition
• An overt, unique claim about your law firm or a promise of benefits of your legal services.
• A statement that impressively positions you as distinctly different from your competitors.
• A statement that is so strong, attractive and compelling that it motivates prospects to choose you over all other firms.
Stand Out From Your Competition
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Social Media Marketing• 72% of all internet users are now active on social media• 22% of Americans use social networking sites several times per day
Google+ has direct impact on search engine results• Over 1 billion with Google+ enabled accounts
Huge uptick in Facebook’s influence on purchase• Over 1.15 billion Facebook users • 47% say Facebook has the greatest impact on purchase behavior (compared to just 24% in 2011). • 23% of Facebook’s users check their account five or more times EVERY DAY.
Source: jeffbullas.com
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Clobbered sites with:• Snippets from other sites• Substantially similar text• Blatant scraping and
pasting• Low quality, thin content• Sites that aggregate or
"curate" content from other sites
What is the best online strategy to attract visitors?
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Fresh, original content
Closely tied to purpose of site
Updated regularly
Unique content
Click to add text
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Fresh, original content
Closely tied to purpose of site
Updated regularly
Unique content
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• Register now Bit.ly/2014PILMMA
• More than 20 speakers – best in their class
• Room block nearly gone
• Limited number of seats
• Scholarship Contest
PILMMA Super Summit
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Enter Now at: bit.ly/1vSxZtl