eg-pp lesson 1_student
TRANSCRIPT
-
7/22/2019 EG-PP Lesson 1_Student
1/13
Lesson 1 Page 1 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Lesson 1: Persuasive Presentations Overview (1)
Learning Objectives:
Persuasion occurs every time you send a message that affects peoples attitudes, beliefs or
behaviour. As a designer, you often need to sell your design or design ideas to clients, other
designers, colleagues or supervisors. So, being able to present persuasively is a valuable
career asset. In this module, you are going to learn the essential skills for oral presentation
in the workplace. In particular, you will practise the techniques required for persuading
your audience so as to achieve the purpose of your presentation.
Task 1 Warm-up
Discuss with a partner and list all the presentations which you have attended in IVE.
By the end of this lesson, you should be able to:
recognise the purposes of workplace presentations; identify the persuasive messages in different workplace presentations; recognise the structure of a presentation; use appropriate signposting expressions in a presentation; and adopt an appropriate language style for oral presentations.
-
7/22/2019 EG-PP Lesson 1_Student
2/13
Lesson 1 Page 2 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 2 Purposes of workplace presentations
Setting a clear objective of your presentation will help you determine the appropriate style,
content and structure of your presentation. Also, if you do not know what you want toachieve, your audience will not know it either.
Task 2a
Listen to the extracts of three presentations. Identify the occasion and describe the
purpose of each presentation in the table below.
Occasion Purpose
1
2
3
Like written messages, many presentations have more than one purpose and the purposes
are often interrelated. The following are the three main purposes of presentations:
After-dinnerspeech New stafforientationPresentationon interiordesign
An informative presentation shares information with the audience to enhance their
knowledge or understanding of the information, concepts and ideas. When you
inform your audience, you will need to explain, illustrate, clarify or elaborate on your
topic. An informative presentation is considered effective if you can enhance your
audiences understanding, maintain their interests and ensure that they can
remember what was said.
A persuasive presentation motivates the audience to act or to believe. When you
persuade your audience, on top of the skills you use to inform, you may also need
to argue, evaluate, build credibility, present supporting evidence and appeal to
your audiences emotions. A persuasive presentation is considered successful if
your audience takes the action(s) you suggest or believe in the idea(s) you
promote.
-
7/22/2019 EG-PP Lesson 1_Student
3/13
Lesson 1 Page 3 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Most presentationshave persuasiveelements!
Task 2b
Look at the presentations you listed in Task 1. What are the purposes of these
presentations?
An informative or a persuasive presentation often has a secondary
purpose--- building goodwill. You may seize the opportunity to maintain or
enhance the relationship between you (or your organisation) and the
audience when you see the audience face-to-face. You may win goodwill and
reputation by building your credibility, making compliments or entertaining
your audience in your presentation.
Task 3 Persuasive messages in presentations
Persuasive communication has become increasingly
important as it can help a company/an organisation
to achieve many different goals. There are many
different persuasive messages in presentations.
Besides selling a product/service, you may also
recommend a solution/an improvement or promote
a policy/measure.
-
7/22/2019 EG-PP Lesson 1_Student
4/13
Lesson 1 Page 4 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 3a
Watch the videos of different persuasive presentations and identify the persuasive
message(s) which each presenter wants to convey to the audience.
e.g. Press conference by LeungChun-ying after the ChiefExecutive Election
Persuasive messages:To reassure Hong Kong citizens about the commitment
of his political team and civil servants
To persuade citizens to trust and support the
governmentSource: http://www.news.gov.hk/en/categories/
admin/html/2012/03/20120325_105540.shtml
1) Report on customer survey Persuasive message:
Source:http://australianetwork.com/businessEnglish/stories/ep09.htm
2) Presentation of the iPad Persuasive message:
Source: http://www.youtube.com/watch?v=OBhYxj2SvRI
3) Presentation on having less
stuff in peoples homes
Persuasive message:
Source: http://www.ted.com/talks/graham_hill
_less_stuff_more_happiness.html
4) Presentation about kitchen
designPersuasive message:
Source: http://www.homestyler.com/video
-
7/22/2019 EG-PP Lesson 1_Student
5/13
Lesson 1 Page 5 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 3b
Analyse the situations below and decide what the possible persuasive message(s) could be
in each of them. In pairs, report your ideas to your partner.
d) Presentation of the
proposal of your product
design project to your
supervisors
e) Presentation of your final
year project to your teachers
and fellow students
c) Presentation of a report about the large
amount of waste produced due to home and
office renovation, with suggestions on
improvement, to large corporations and
enterprises.
b) Presentation of the introduction of a staff
bonus scheme to the employees of your
company
a) Presentation of the new solar-powered
water heaters to your clients
-
7/22/2019 EG-PP Lesson 1_Student
6/13
Lesson 1 Page 6 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 4 Structure of a presentation
There are many ways to structure a presentation, depending on the purpose, style and the
content of your presentation. However, most presentations adopt the basic structure
shown below:
Task 4a
Discuss with a partner. Which part of a presentation would you develop first when
preparing for the presentation? Why?
(I) Introduction
Gain attention of the audience
Involve the audience
Establish your credibility
Preview the main points
(II) Body
Illustrate and explain the main points (usually
3 to 5 points) and sub-points
(III) Conclusion
Summarise the main points
Call for action
(IV) Question and Answer Session (Optional)
Answer questions from the audience
Throughout the whole
presentation:
Express complimentsand persuasion
You can thank the
audience for attending
your presentation,
supporting your company/
organisation, responding
to your presentation or
asking questions. You can
also apply differentstrategies to persuade
your audience any time in
your presentation.
-
7/22/2019 EG-PP Lesson 1_Student
7/13
Lesson 1 Page 7 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 4b
Listen to the audio clips and fill in the gaps in the following extracts. Put down the number
of the part (I-Introduction, II-Body, III-Conclusion or IV-Q&A Session) in the presentation
which each extract should be used.
Extract (1-8) Part
(1) _______________________________ here today to witness the launch
of our new product.
(2) Now, as you have a better idea about the theme of our design,
_______________________________________ is about the unique featureof this brand new model.
(3) Thats a _______________________ and _________________ raising it.
(4) So believe it or not, having less stuff is actually going to give you more
happiness. Less may actually equal more. _______________________ and
see how your life can be edited by having less stuff.___________________.
(5) So, ________________, there are three simple but important steps for
you to take: reduce, reuse and recycle. You can save our planet.
_______________________!
(6) In my presentation today, __________________________ design ideas
can help make peoples life better. _______________________ I must say I
really appreciate my teams efforts in coming up with this brilliant idea. So,
first of all, what kind of differences in peoples lives are we making here?
(7) Okay, ____________________________. Whats so special about our
design proposal? Why would anybody be willing to invest in such a project?
(8) So, ___________________________ why we are having this major
change in our theme at this stage, but not earlier? Well, the reason is simple
-
7/22/2019 EG-PP Lesson 1_Student
8/13
Lesson 1 Page 8 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Task 4c Structural patterns of the body of the presentationYou need to choose a pattern to organise the points in the body of your
presentation. Choosing the right pattern for your main ideas can allow your
audience to focus on a particular aspect of your topic which is important.
Study the notes below about different structural patterns.
Look at the cases in Task 3b again. Which pattern should each of them adopt? How?
Presentation Pattern (1-4)
a) The new solar-powered water
heater
b) The introduction of a staff
bonus scheme
Structural patterns of a presentation1) Chronology addressing the events in time either from present to past or from past topresent. For example, you can inform your audience about the history of development of your
company; or you can explain to your audience about the making of a product.
2) Importancearranging the ideas according to the order of importance, putting the mostimportant idea first. For example, you can promote a product to your audience by introducing
the most impressive feature first.
3) Comparison/contrast (pro/con) comparing and contrasting two or more ideas. Forexample, you can sell/promote your idea/product/service by showing how yours is better than
others.
4) Problem/solutiondescribing the problems and then the solutions. For example, you canfirst identify the errors in a design, give reasons for them and suggest a way to rectify the errors.
-
7/22/2019 EG-PP Lesson 1_Student
9/13
Lesson 1 Page 9 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Presentation Pattern (1-4)
c) The report about waste
produced due to home and office
renovation and suggestions for
improvement
d) The proposal of your product
design project
e) Your final year project
Task 4d
Highlight the words/phrases in the extracts in Task 4b which the
presenters used to express compliments. Can you put down other
phrases of compliments which can be used in a presentation?
Task 5 Use of signposts
In a presentation, no matter how well you organise your points, it is crucial that
you use adequate signposts to guide your audience and keep them on track.
Task 5a
There can be three general usages of signposts. With a partner, take turns to read aloud
the following expressions to each other.
1) Previewing (Use this in the introduction, or the beginning of a main point, to have your
audience prepared for the message(s) coming up next)
-
7/22/2019 EG-PP Lesson 1_Student
10/13
Lesson 1 Page 10 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
2) Persuade your group to use a phone/a software/an app that you like.
Introduction: What is the item?
Body: Why should they use it?
Conclusion: Urge them to use it.
In the next part, Im going to tell you three reasons why we are introducingthis new scheme.
Let me show you our new self-driven car. Firstly, were going to talk aboutThen you will learn aboutFinally, well
turn to
2) Switching directions (Use this when you have finished one idea and would like to
move on to the next one)
Ive talked abouthow to obtain useful information about the fashion trend,lets move on and find out how fashion designers can make use of the
information collected.
In addition to compact size, users willalso want a device that is light to carryaround.
Now that weve discussedthe articulation pathway of an Engineering student,were ready forthe prospect of becoming an engineer.
3) Summarising (Use this at the end of a short presentation, or occasionally in a longer
presentation)
So, you can see the three unique features of this device. It is extremelyhandy, easy to use and water-proof.
Let me summarise/reviewthe three major problems. To sum up, there are four advantages for our company if you give a green light
to this proposal.
Task 5b
Work in groups of 4. Choose a topic below to present to your group. Use the above
expressions to preview, switch directions and summarise your ideas.
1) Persuade your group to join your favourite sport/take up your
favourite hobby.Introduction: What is this sport/hobby?
Body: Why should they join it/take it up?
Conclusion: Urge them to take action.
-
7/22/2019 EG-PP Lesson 1_Student
11/13
Lesson 1 Page 11 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
Written vs Spoken PresentationThe style of language use in a spoken presentation is different from that in a written
presentation. For written messages, a reader can choose to go back and read again the parts
which are complicated or difficult to understand. But spoken presentation is a kind of
face-to-face interaction. The audience has only a moment to process the messages you
convey. Therefore, the language you use in a spoken presentation should allow you to build
rapport quickly with your audience and convey your messages asclearly as possible in a
relatively short time span. You can use a more personal, less formal style and be more
repetitive when delivering your presentation.
Tick the following features which are common for the style which you should adopt in a
spoken presentation:
Impersonal: It should be agreed that products that are sustainable and produce smaller
footprints should be designed.
Personal: You will agree with me that we should design products that are sustainable and
produce smaller footprints.
1) Rewrite the following sentence using a personal style:
Impersonal: It is well-known to many people that the existing product design software
developed by our company is rather complicated and not quite user-friendly.
Personal: ______________________________________________________________
_____________________________________________________________________
Task 6 Presentation Essentials
A more personal style[ ] first/second person pronouns (I, you, we) [ ] passive voice
[ ] third person pronouns (it) [ ] active voice
A less formal style[ ] longer, complex sentences [ ] contractions [ ] questions[ ] shorter, simple sentences [ ] full forms [ ] statements
-
7/22/2019 EG-PP Lesson 1_Student
12/13
Lesson 1 Page 12 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
More formal: This Chargepoint mobile application is a proximity service app which helps
electric vehicle (EV) drivers find and reserve time slots at nearby charging stations by
mapping available stations near a specified address, providing turn-by-turn driving
directions and allowing users to secure, modify and cancel reservations.
Less formal: With this Chargepoint mobile application, EV drivers can enjoy proximity
service. They can find and reserve time slots at nearby charging stations. The app is also
able to map available stations near a specified address and provide turn-by-turn driving
directions. Users are also allowed to secure, modify and cancel reservations. Isnt it great?
2) Rewrite the following sentence using a less formal style:
More formal: Apart from providing users with direct access to their social network accountsincluding Facebook and Twitter, this free app also improves EV mobility with its ability to
help drivers connect to the resources they require in any location including making charging
station reservations and payments, finding location information and storing data from past
charging experiences for later retrieval.
Less formal:___________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Note: The level of formality varies according to the nature of presentation and the
audience (i.e. it is more formal when you are presenting to a larger group of audience or to
a group of audience higher up in the hierarchy). In the workplace, presentations are mostly
semi-formal or formal. Longer, more complex structures in oral presentations aresometimes necessary and cannot be avoided if the idea you are presenting is complicated.
But you should bear in mind that a presentation full of nominalisations and long-winded
sentences is very difficult for the audience to follow.
In an oral presentation, you can preview your main ideas in your introduction, develop your
ideas in the body and summarise the main ideas in your conclusion. Even when you are
developing an idea in the middle of your presentation, sometimes it is necessary to state it
first, restate it in a different way, give an example, and finally, summarise it.
Repetitions in oral presentationIn which part of the presentation can you repeat your ideas? (Please tick)[ ] Introduction [ ] body [ ] conclusion
-
7/22/2019 EG-PP Lesson 1_Student
13/13
Lesson 1 Page 13 of 13LAN4108 E&C: Persuasive Presentations (EG)Student Package
Languages Discipline, Hong Kong Institute of Vocational Education
USEFUL VOCABULARY
Words/Phrases Meaning
1 ap-peal to to ask for aid, support, mercy or sympathy2 com-pli-ment (n) an expression of praise, commendation, or admiration
3 con-scious fully aware of or sensitive to something
4 foot-print a mark made by a human or animal foot, or the amount of
land, energy, water etc. that a person or organisation uses in
order to exist or operate
5 im-pact a powerful effect that something, especially something new,
has on a situation or person
6 im-pres-sive If an object or achievement is impressive, you admire or
respect it, usually because it is special, important or very
large
7 o-ri-en-ta-tion an introduction, as to guide one in adjusting to new
surroundings or situations
8 rap-port relation; connection, especially harmonious or sympathetic
relation
9 re-as-sure to comfort someone and stop them from worrying
10 scheme an officially organised plan or system
11 u-nique being the only existing one of its type or, more generally,
unusual or special in some way
USEFUL EXPRESSIONS
1. Making compliments Thank you for coming here today. I really appreciate that. I would like to congratulate you on Its nice/great to 2. Previewing ideas In the next part, Im going to Let me show you Firstly, were going toThen/SecondlyFinally3. Switching directions
Ive talked aboutlets move on to Now that weve discussed, were ready for4. Summarising
So, you can see there are in total. Let me summarise/review/go over again