ehub paper presentation (closed for reworking)

THERE’S A…

PROBLEM

VO VIET ANH (2009) STOCK: CAM CARDOW/OTTAWA CITIZEN (2008)

(MY) SOLUTION

Something has to be done with the...

STUDENT

HIGH SCHOOL

STUDENT


HIGH SCHOOL

STUDENT


Because high school is...

the turning point in one's learning life where

one decides which field of study to opt in

in university.

WHY?

LEARNING LIFESTYLE

BUSINESS

LEARNING LIFESTYLE

SUSTAINANLE BUSINESS

LEARNING LIFESTYLE


LEARNING LIFESTYLENEED-TO-NEED NEEDS


LEARNING LIFESTYLENEED-TO-NEED NEEDS

+ VALUE ADDED

DAILY HEALTHY

BUSINESS MODEL

Recognize, invent, meet, beat NEEDS.

Introduce project-based learning.

Hub strategy: trigger...

We want to...

Represent a real-life touch of the knowledge.

TECHNOLOGY transfer(between municipalities, between countries)

KNOWLEDGE transfer(between students and professionals)

CAPITAL transfer(from non-student to student,

(from student with surplus to student with less value)

trigger...

Is a chain of multi-operation establishment.(F&B, merchandising, lodging, seminar, consultation, etc.)

Organizes seminars, activities, programs.(most are profitable and involve lots of professionals)

Aligns businesses to maximize transfers.(technology transfer, knowledge transfer, capital transfer)

eHub...

Is built next to eminent high schools.(we recognize a bottom line where students can live and

learn productively in eHub)

Everything about eHub is

designated to steward and educate

students for their PRACTICAL SAKE

first, so mature they will be capable

to realize THEMSELVES global

issues and bring about CHANGES

by voluntarily tackling them head-on

or simply contributing to a HEALTHY

global ECONOMY without destroying

the environment.

What eHub looks like...

UNDERLYING MAGIC

+ MAGIC ADDED

STUDY

PLAY

EAT

DRINK

SLEEP

MUSIC

Identifies all high school students' daily

activities/needs.

Implies a healthy lifestyle if following the

order of activities.

Is the basic based on which businesses

are allocated throughout 7 floors of eHub.

This 'life hexagon'...

THE LIFE HEXAGONProduct and service selection criteria is based on

any product or service is

a complement to others,

not a substitute cannibalizing sales

so that...

ACTIVITIES &

METHODOLOGIES

First floor:

Food & Beverage + Merchandizing(baguette sandwich, tea, coffee, board games, etc.)

Two lines of beverage, each serves a distinctive

consuming purpose to get energized: e.g. Doppio

to get calmed: e.g. Calm Tea

Handheld game console PSP, iPhone, DS, etc.

(put a stop to Internet game spree by encouraging

gamers to switch to this healthier alternative, which

allows multiplayer gaming and ebook reading)

™

—

—

—

Being an employee at eHub means...

“I’m glad you served me the cup

of coffee that helped me survive

the exam this morning.”

...and much more.

Second floor:

Day lodging: for students, especially at noon

(cheap, for a productive study mood in the afternoon)

Night lodging: for travelers, backpackers, transients

(open from 7PM to 7AM, daytime lockout is insisted)

Provide a good sleep against a fair price without all

hassle and add-ons, though night lodging is much

more expensive than day lodging.

Third floor:

Sparking conversation campaign with thought-

provoking quote as takeaway or conversation topic,

printed on paper cup sleeve

The campaign can be a good sports and boundless

source of inspiration to students preparing to tackle

TOEFL, SAT or admission essay questions!

Food & Beverage: for people coming to host or

attend events on top four floors

(connect generations students and professionals)—

Forth floor:

Conventional rooms for holding conference,

workshop, seminar

Rooms are periodically used to host events

and for hire on vacancy.

These events would provide students with

knowledge to bring about changes for a

better future.

So what knowledge are students gonna learn about?

Environmentalism

Green/sustainable business

Cleantech

and associated subjects(policies, best-of-breed companies, etc.)

Green jobs

Fifth floor:

Study booths: a melting pot where students pay a

small fee to study or work on project with friend/tutor.

Advertisements, articles, and pictures are stuck all

over the walls. Popular and important ones find

themselves appear more often.

They act as both learning vehicle but also another

profit source.

Six floor:

Sixth floor is basically the same as the fifth, filled with

study booths. Moreover, it is the...

Headquarter of the mini think-tank, which siphons off

brightest faces among students (who have bought the

study booth service) to be knowledge workers.

These students are coached and supervised by an

advisory board.

A member of the mini think-tank should...

Work on projects/ideas, publish magazine.

(undergo a follow-up program first and progress under

the supervision of the advisory board)

Learn about and do research to improve every aspect

of eHub. (green building features, activities,

management methodologies, etc.)

Contests will determine individuals with ideas qualified

enough to present to companies/policymakers.

All these operations attribute to an...

EHUB EXPERIENCESocially

Economically

Environmentally

responsibility

...which would rub off on students.

— —

}

Speaking of which, we

forgot something.

eHub also is a...

GREEN BUILDING

energy-efficient appliances

low-flow water fixtures

vegetated green rooftop

solar panels

bamboo flooring

low VOC emission

albedos

steel appliances

green seal certification

passive solar design

fenestration

thermal massing

solar tubes

double-glazing windows

passive stack ventilation

Don't worry! We just deploy only

accouterments that can be sourced locally!

Top floor:

A multipurpose garden with pitched roof, on

which...

Solar panel arrays are installed on the side due

south (in case of locations in most countries) to

generate the most possible amount of electricity.

Green roof is set up on the other side, which helps

insulate the building, and reduce cooling requirement.

Review

Do we apply the same things

to eHub anywhere?

...NO

Most details and activities/methodologies

associated with eHub described in

my paper are to be applied to

the first eHub in

VietnamBecause...

I am a Vietnamese.

I have lived in Vietnam for 18 years.

I know Vietnamese students need some extra dope.

It is a good start to adjust and extend eHub into the future.

FUTURE PROJECTS FOR THE FIRST EHUB IN VIETNAM

Parent campaign (educate parents to overlook students' personal

development, which also helps earn a parent-

backed customer base)

Tan Son Nhat Airport (turn it into something like a Long Beach Airport

in California with arrays of solar panel so eHub

can source solar energy locally)

The Virgo Talk (a talk show inviting affluent people who are free

of personal drive or interest to address

unproductive/unethical political/economic figures

in their community)

MONETIZATION

SUMMARY

- F&B

- Lodging

- Consultation*

- Merchandizing

- Conventional room

- Event (seminar, workshop, etc.)

- Field trip

- Advertisement*

- Project contract*

- Survey conduction*

- Cleantech procurement agency* (deferred)

- PR 3.0* (deferred)

- Virgo Talk (future) (*) Business-to-business

Advisory board

Mission Review Committee

Management

The mini think-tank (deferred)

Emerging Businesses Committee

Projection & Timeline

-18 months

-15 months

-6 months

Grand Opening

+5 months

+15 months

+24 months

Raise fund

Found advisory board

Contact school boardsFound management

team

Finalize business planPre-education

Pre-marketing

Recruit & train staff

Launch the mini

think-tank

National rollout

Regional rollout

}

}

}

{

{

{when eHub has 20 stores and is present in 3 countries

IPO costs up to $2 mil

START-UP--

Having seen a

DOTCOM BOOM

in

1990s

A

GREEN BOOM

is speculated in

2010s

Only countries in ASIA, especially

EAST ASIA, need something like eHub.

And not all East Asian countries can

sustain eHub businesses.

First destinations should be Thailand, Taiwan, Malaysia, Philippine, then India, Australia, UAE, then China, Korea, Japan .

Before a regional rollout, the eHub image

should be well managed and translated as

an INTERNATIONAL ENTITY. Because,

when eHub is expanded to a country

more developed than Vietnam, people

there might scoff at it as an OUR-LITTLE-

AND-POOR-NEIGHBOR-based company.

As long as people involved in theproject keep in mind a Virgo Way—to

do the right and turn down the bad—eHub would thrive.

김혜수씨위해

Please take a deeper look at eHub

by downloading my full paper at http://tinyurl.com/anh-vo-pp.

Contact [email protected].

THANK YOU VERY MUCH