eight challenges with the same solution
TRANSCRIPT
![Page 1: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/1.jpg)
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
EIGHT CHALLENGES THAT HAVE THE SAME SOLUTION
![Page 2: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/2.jpg)
CONSUMERS WANT HEALTHY OPTIONS THAT ARE AFFORDABLE AND TASTE GREAT. AT THE SAME TIME, F&B MANUFACTURERS HAVE THEIR OWN CONFLICTING DEMANDS TO CONTEND WITH AS THEY SEEK TO MAKE SMART DECISIONS FOR THEIR BRANDS.
![Page 3: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/3.jpg)
STRIVING TO FIND THAT MIDDLE GROUND, F&B MANUFACTURERS FACE A GROWING NUMBER OF QUESTIONS …
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
WHAT THEY’LL ACTUALLY PAY
WHAT THEY SAY THEY’LL PAYHEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE GROWTH
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIORSOCIAL MEDIA’S EFFECT
ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADSBUILDING A LONG- TERM STRATEGY
![Page 4: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/4.jpg)
HOW DO YOU SATISFY CONSUMERS’ CONFLICTING DEMANDS?
HEALTHY CHOICES FOR THE FAMILY
CONVENIENT FOODS THE KIDS WILL EAT
1
![Page 5: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/5.jpg)
ARE CONSUMERS REALLY WILLING TO PAY EXTRA FOR PRODUCTS BOASTING “BETTER FOR YOU” CLAIMS?
2WHAT THEY SAY
THEY’LL PAY
WHAT THEY’LL ACTUALLY PAY
![Page 6: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/6.jpg)
3
PROFITABLE GROWTH
IS REFORMULATION A GOOD INVESTMENT OR AN EXPENSIVE, UNNECESSARY MOVE?
$ $ $ $ $ $$ $ $ $ $ $ $ $ $
$ $ $ $ $ $PRODUCT REFORMULATION
COSTS
![Page 7: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/7.jpg)
SHOULD YOU TARGET MINDFUL, HEALTHY BALANCE SEEKERS OR THE ALL-NATURAL VOCAL MINORITY?
4MINDFUL CONSUMERS
ALL-NATURAL CONSUMERS
![Page 8: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/8.jpg)
SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT ON CONSUMER
ATTITUDES
DOES SOCIAL MEDIA BUZZ TRANSLATE INTO PURCHASE BEHAVIOR?
5
![Page 9: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/9.jpg)
HOW CAN YOU KEEP UP WITH TRENDS WITHOUT MAKING DECISIONS TOO QUICKLY?
6
BUILDING A LONG-TERM STRATEGY
GMOS HFCSTRANS FATS GLUTEN-FREE
TRANS FATS REDUCED FATGMOS HFCS
REDUCED FAT TRANS FATS
ASPARTAME
ASPARTAMEFOLLOWING FOOD FADS
![Page 10: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/10.jpg)
WHAT CONSUMERS SAY THEY BUY
WHAT CONSUMERS ACTUALLY BUY
DOSAY
CAN YOU TRUST WHAT YOUR CUSTOMERS SAY?7
![Page 11: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/11.jpg)
CONSUMERS WHO CRITICIZE YOUR PRODUCTS
CONSUMERS WHO BUY YOUR PRODUCTS
8
WHICH CONSUMERS MATTER THE MOST?
![Page 12: Eight Challenges with the Same Solution](https://reader033.vdocument.in/reader033/viewer/2022042818/55b73f0bbb61ebab388b45a9/html5/thumbnails/12.jpg)
GET THE ANSWERS TO THESE QUESTIONS AND MORE WHEN YOU SIGN UP FOR A FREE, CUSTOMIZED SWEETENER360 PRESENTATION
SIGN UP NOW >