eithics by virendra,sudhir and darpan

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    RELATION BETWEEN ETHICS AND

    CORPORATE EXCELLENCE

    Virendra Kharbale 26Sudhir Tardekar 19Darpan Gawade 24

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    WHAT IS ETHICS/BUSINESS ETHICS

    Derived from Latin word ethicusmeaningcharacter

    Business ethics refers to application of

    ethical judgement to business activities

    A business that makes nothing but money is

    a poor business- Henry Ford

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    WHAT IS CORPORATE EXCELLENCE

    Corporate Excellence is defined as the abilityof the company to outsmart Competitorsconsistently over a long period of time.

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    POINTS TO BE REMEMBERED WHILE PREPARING

    ETHICAL BUSINESS BEHAVIOR MODEL

    (a) EXCELLENCE THROUGHMANUFACTURING :-

    I) Products of high quality

    II) Products with enhanced featuresIII) Products at the right price.

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    b) EXCELLENCE THROUGH MARKETINGMIX :-

    In the ever changing, highly competitive

    business field new directions have to beshown in order to strive & ultimately toachieve corporate excellence.

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    (c) EXCELLENCE THROUGH HRM:- Among all the organizational resources, the

    human resources are the most vital and require

    constant refinement. Organizational objectivesand strategies must match with HR strategies.Since the change is the fundamental element inachieving corporate excellence, changemanagement is to be backed by human resources

    of the firm. The change can be facilitated bymeans of HR activity- Training. Hence the trainingprogrammes in the new age businessorganizations should focus on - Team work,leadership, initiation, interpersonal communication.

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    From Finance point of view

    Transparency with customers and clients

    No improper use of funds

    Proper audits and maintenance of books ofaccounts

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    Other factors include

    BUSINESS PROCESS REENGINERING

    Restructure and Redesign

    GROWTH SUSTAINABLE DEVELOPMENT

    Be consistent and not rapid

    CORE COMPETENCE

    Use your unique strength to get competitiveadvantage

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    Other factors include

    RESOURCE UTILIZATION

    Human, physical and financial resources, new

    technologies

    E-COMMERCE

    facilitates the continuum relation between thecompany and the customer

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    ACHIEVING EXCELLENCE BY BEING ETHICAL

    Other factors include

    CRM (CUSTOMER RELATIONSHIPMANAGEMENT)

    to achieve corporate excellence the organizationsshould try to develop strong Customer RelationshipManagement.

    SOCIAL CONSCIOUSNESSE.g. introducing ecologically friendly products or

    services

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    POWER-ETHICAL V/S UNETHICAL

    Ethical- Positive Unethical-Negative

    Leading Coercing

    Influencing Forcing

    Selling Hurting

    Persuading Crushing

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    EXAMPLES OF ETHICAL ACTIVITIES

    Transparency with clients and customers

    No insider trading

    All employees should get fair treatment

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    INFLUENCE OF ETHICS AND COMPLIANCE

    Leading with Ethics and Compliance ensuresyour position as a key strategic advisor tosenior leadership at your company through

    sessions on power and influence, changeand culture, and transformational leadership.

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    PROGRAM DESIGN FACTOR ASSOCIATED WITH

    ETHICAL COMPLIANCE

    For a company

    Goals, objectives, mission and vision of theorganisation

    The product or service provided by theorganisation

    Transparency and truthfulness about matter to bedisclosed

    For an employee

    Behavior towards colleagues

    Behavior towards work

    Behavior towards clients and customers

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    PROGRAM DESIGN FACTOR ASSOCIATED WITH

    ETHICAL COMPLIANCE

    Continuously reviewed and improved

    Should not be kept stagnant

    Educating and follow up is necessary toavoid confusion and chaos

    Establishing disciplinary mechanism toensure its compliance

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    POSITIVE OUTCOME FROM ETHICAL

    COMPLIANCE

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    WHAT IS CODE OF CONDUCT

    A Code of Conduct is a written collection ofthe rules, principles, values, and employeeexpectations, behavior, and relationships that

    an organization considers significant andbelieves are fundamental to their successfuloperation.

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    WHAT IS CODE OF CONDUCT

    A Code of Conduct enumerates thosestandards and values that make anorganization remarkable and that enable it to

    stand out from similar organizations.

    The Code of Conduct serves as a frameworkfor ethical decision making within an

    organization.

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    REASONS FOR ADOPTING CODE OF CONDUCT

    A code is an open disclosure of the way anorganization operates. It provides visibleguidelines for behavior.

    A code is also a tool to encouragediscussions of ethics and to improve howemployees/members deal with the ethical

    dilemmas, prejudices and gray areas that areencountered in everyday work

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    REASONS FOR ADOPTING CODE OF CONDUCT

    A code is meant to complement relevantstandards, policies and rules, not to substitutefor them.

    Codes of conduct offer an invaluable opportunityfor responsible organizations to create apositive public identity for themselves which canlead to a more supportive political and

    regulatory environment and an increased levelof public confidence and trust among importantconstituencies and stakeholders.

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    HOW TO DEVELOP CODE OF CONDUCT

    A code should promote culture that:

    encourages employees to internalize theprinciple of integrity and practice it, and

    encourages employees to do the right thing byallowing them to make

    appropriate decisions.

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    SUGGESTIONS BASED ON TODAY'S BEST

    PRACTICES ON HOW TO WRITE A CODE

    Write the code in a way that all employees canunderstand.

    Circulate the code internally to all employees on a

    regular basis (annually, at a minimum). Requireeveryone to acknowledge that he or she has read it,understands his or her responsibility to comply with it,and will report through appropriate channels anyobserved violations..

    Circulate the code externally to institutional investorsand other constituents.

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    SUGGESTIONS BASED ON TODAY'S BEST

    PRACTICES ON HOW TO WRITE A CODE

    Publish the code in the company's annual reportand on its Web site.

    Conduct periodic employee training on the codeand "audits" of the staff's understanding of it.

    Require periodic compliance self-assessmentsof selected employees using appropriate codeprovisions.

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    WHAT IT INCLUDES

    A statement by the CEO that the organization iscommitted to conducting business with integrity,in accordance with the highest ethical standardsand in compliance with all applicable laws, rulesand regulations. This establishes the required"tone from the top.

    Practical examples of situations an individualmight encounter, and guidance to help clarifyhow the code should be applied in each case.

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    WHAT IT INCLUDES

    A discussion of the roles the organization'spolicies, structure, risk management andinternal controls play in ensuring compliance

    with the company's ethical standards, includingthe role of personal accountability for adheringto the code.

    Recognition of the company's responsibilities toshareholders, employees, customers and otherstakeholders.

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    WHAT IT INCLUDES

    Prohibitions on and/or required disclosuresrelated to conflicts of interest and restrictionson the use of confidential/proprietary

    information.Corporate guidelines, including policies on

    expenses, asset usage, vacations, insider

    trading, etc.

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    EMOTIONAL HIJACKING

    What is Emotional Hijacking

    Emotional hijackingis a state when anindividual's cognitions are overpowered by

    his/her emotions. It is usually referred to in thecontext of aggression or fearfulness.

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    EMOTIONAL HIJACKING

    What are the possible outcomes ofEmotional Hijacking

    Anger and frustration

    negativity within the atmosphere

    severe mood swing

    Effect persons mental as well physical health

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    THANK YOU