NATIONAL FOOD AGENCY MID PROJECT REPORT

16.02.15 16.03.15

NATIONAL FOOD AGENCY

Information About Project

Ongoing Consultation

On February 16, 2015 Ltd Gepra signed contract with National Food Agency to provide NFA with consultations in the field of PR and to elaborate PR Strategy and Annual Action Plan.

WORKS DONE

GENERAL INFORMATION

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Study out main documents and current communication practice of NFA, preparing report

Development of new templates: presentation, weekly internal report

Creating working files from Brand Book files

Study out the research of 2013 and prepare recommendations and direction for the research in 2015

Support current media relations: preparation of unified media list, preparation and distri-bution of important news. Organization of Media Seminar and Media Tour regarding tightening of the control on wine .

Study out the web page (in testing mode); preparing new web-site tree, visual and content (in general)

Planning of events (creation of concept, budgeting): World Health Day Food Safety, Registration and Vaccination of Animals, Dairy (Milk) Regulations;

Provide NFA with consultation about ongoing PR issues; organize events, media relations, website modification, etc.

Create PR Strategy for next 2 years, which will transform NFA PR efforts from reactive to proactive

Elaborate Action Plan, which will ensure implementation of PR Strategy

II DirectionI Direction III Direction

strategy Action Plan

NATIONAL FOOD AGENCY

ASSESSMENT OF CURRENT COMMUNICATION PRACTICE

DEVELOPMENT OF NEW TEMPLATES

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Web siteSocial Media Channels

Media CoverageAnswers to Journalists

BrochuresBulletinsBooklets

MediaInternetInfo

Materials

NATIONAL FOOD AGENCY

MAIN DIRECTIONS TO PLAN THE SURVEY IN 2015

Main priorities for the Quantitative Research in 2015: - Agency awareness; - Main issues under the control of agency; - Control Process ; - DCFTA; - Key Performance Indicators of Agency;

Qualitative research and personal interviews with experts, consumers, businessmen, NGOs and other stakeholders will be planned in parallel;

All research findings and results of interview will be used to prepare Agency strategy document and action plan.