elements of highly converting pages
DESCRIPTION
Highly Converting PagesTRANSCRIPT
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Is Your Website Optimized for Conversions?
Elements of Highly Converting Pages for Maximized Profit
Roland MirabuenoConversion Rate Optimization Expert
Saturday, September 21, 13
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Are you pumping
money to a leaky bucket?
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How much time and money do you spend sending traffic
to your website?
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How much time and money do you spend making sure
that your website if performing for you?
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Why Selling to the Logical Mind Won’t Bring Results
Tim Ash
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Reasons & Plans
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Feels & Remembers
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Reacts & Survives
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Who is your potential customer?
• Automatic
• Lazy
• Impatient
• Drowning in Information
• Has multiple tabs open
• Has multiple devices
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Does your website...
• Tell the visitor what the website is about in 3 to 5 seconds?
• Tell the visitor what you want them to do on the website? Is your call to action obvious?
• Use images that add value to your content?
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“Deliver relevant information, with proper timing, in the
right form”
The Goal of Conversion Rate Optimization:
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Basic Checklist to Make Sure Your Website is Optimized...
• Does your headline communicate your value proposition?
• Did you introduce your call to action at the right time?
• Did you use visual hierarchy to highlight important parts of your websites?
• Does your copy have persuasive elements?
• Is my site ZMOT friendly?
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Headline
• Benefit vs Modality
• Specificity
• The 3 to 5 Second Rule
• Distraction-Free
• Well-Branded
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Call to Action
• Match your message
• Must be noticeable and stands out
• Use verbs (action words)
• Make your language consistent
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Visual Hierarchy
Let’s do some exercises... Ready?
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Visual Hierarchy
• Use White Space
• It’s not about the color, it’s about the contrast
• Size matters (the bigger, the more important it seems)
• Use visual cues to highlight where the eyes should go first
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Visual Hierarchy: Things to Avoid
• Images of People Looking at Your Visitor
• Images of People Looking Outside the Screen
• Stock Photos (Real Images are always better)
• Photos that were added for design and not context
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Copy
• Relevance (Do you offer the solution to your visitor’s problem?)
• Trust Building (social proof, reality infusion, badges, seals)
• Relatable and Likable (Are you just like your visitor? Do you understand what they are going through?)
• Friction (Turn away some people and focus on a particular group to solidify your offer and message)
• Market Sophistication (Do you know how aware your potential customers are about you?)
• Tone, Pain vs Desire - Overall Writing Style
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Zero Moment of Truth
• Navigation Bars Need to have Call to Action
• Craft a signup page and link it from the homepage
• Optimize pages that gets more visit
• Rearrange the elements presented on the homepage
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Live Optimization Clinic
Saturday, September 21, 13