Media Kit

2014

With over 20,000 registered social enterprises in Australia, there are a lot of good people in Australia doing great things for our disadvantaged citizens and the environment.

Problem is, they generally do this on shoestring budgets with minimal resources, largely because most of their stories miss mainstream media and most Australians never hear about it.

The Elephant Magazine goes beyond the industry journals and whitepapers with an energized magazine distributed to public libraries, cafes, newsagents, universities and stakeholders.

Launching this April, The Elephant Magazine

will tell the stories of the big things little

people do across Australia.

Mission Statement

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Mission Statement

To promote the work of individuals, organisations and enterprises across Australia via a national print and digital magazine, toward engaging greater investment and public participation in the social and environmental sectors.

The Product

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The Elephant Magazine is a

quarterly full-colour publication,

printed on 128 GSM gloss stock with

200 GSM cover, finished size

297mm x 210mm.

Articles in print are selected from

the best submissions and will be

sectioned per colour-coded

State/Territory locations.

A second Table of Contents will re-

list all content by topic.

The new responsive website will

launch with the printed magazine,

offering free access to all content.

A toggle button will allow the

visitor to switch between web

content display per location or

topic.

A monthly newsletter with further

advertising opportunities will be

sent to a minimum 5,500 industry

stakeholders.

Ads are placed relevant to content

PRINT MAGAZINE WEBSITE NEWSLETTER

READERSHIP DISTRIBUTION

The print edition will circulate 5000 copies to industry stakeholders (4200), libraries (500) and educational institutions (300). If the uptake is positive, we will distribute another 3000 copies to newsagents around Australia via Fairfax.

The website will launch simultaneously with the print magazine in April, and will be actively promoted via print, social media and state-of-art search engine optimisation. The e-newsletter is blasted first Tuesday of each month.

Our readers are either already

working in social and environmental

impact sectors, or want to get

involved.

These include industry

stakeholders, philanthropists,

students and the general public.

SOCIAL MEDIA

We will spread your message

through our social media networks

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A little about you

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Stuff you can bring with you…

20% discount for NFP’s & SE’s

Elephants are particularly keen on building partnerships with:

• Energised individuals who want to shake the tree• Startups looking for exposure and support across the social sector• Organisations looking to broaden their networks• Change agents looking for new customers• Corporations building citizenship brand

For optimal results, consider:

• A 500 word article & great picture about what you’re up to• A homemade 60-second mission video with key staff• 9 other organisations/individuals you can shout a magazine • A budget that your brand deserves & supports your Elephant

YOU

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A little about us

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Stuff The Elephant Magazine can do for you

20% discount for NFP’s & SE’s

What the publisher John Hancock brings to the table:

• 10+ years in publishing media, including CEO of EzyMedia• 10+ years in the social sector, from child protection to microfinance

• An experienced team of media professionals and programmers• Passion, drive, honesty and commitment

• A beautiful magazine

For optimal results, we’ll:

• Publish your articles online and maybe in national print• Spread your message through our social media network

• Provide you cheap, targeted, high quality digital and print advertising to showcase you in your sector

US

Casual Advertising Rates

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Print Magazine Specification Dimension (WxH) Rate

Module 90 x 40 mm $250

1/8 page 100 x 70 mm $400

1/4 page 100 x 145 mm $650

Half page 210 x 145 mm $1100

Full page 297 x 210 mm $1900

WebsiteSpecification Dimension (WxH) Monthly Rate

Leaderboard 728 x 90 mm $300

Sidebar 300 x 250 mm $200

Sidebar 300 x 100 mm $140

NewsletterSpecification Dimension (WxH) Monthly Rate

Sidebar 300 x 250 mm $200

Sidebar 300 x 100 mm $140

Online ad bookings available 24/7 via website booking form. Newsletters will be sent on the first Tuesday of every month and ad bookings and artwork must be confirmed by the Friday before. Artwork 15% surcharge.

Print Ad Booking Details for 2014 – 2015

Issue Booking Deadline Payment Artwork Distributed

1 21 March 21 March 4 April 10 April

2 21 June 21 June 4 July 10 July

3 21 September 21 Septemer 4 October 10 October

4 21 December 21 December 11 January 2015 18 January 2015

20% discount for NFP’s & SE’s

Advertising Packages & Content Submissions

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Content Submissions & Guidelines

Package 1 - $350 Package 2 - $900 Package 3 - $3500

1 x full-page ad (297mm x 210mm) in 2-editions of printed magazine

1 x full-page ad (297mm x 210mm) in 2-editions of digital magazine

1 x leaderboard (728mm x 90mm) on site and newsletter

1 x sidebar ad (300mm x 100mm) in 3-editions of digital newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

1 x ¼ page ad (100mm x 145mm) in 2-editions of printed magazine

1 x ¼ page ad (100mm x 145mm) in 2-editions of digital magazine

1 x online sidebar ad (300mm x 250mm) on site and newsletter

1 x sidebar ad (300mm x 100mm) in 1-edition of digital newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

1 x Directory Card (90mm x 40mm) in 2-editions of printed magazine

1 x Directory Card (90mm x 40mm) in 2-editions of digital magazine

1 x online sidebar ad (300mm x 100mm) on site and newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

Must be Australian related (planning to launch in UK, US and Canada soon). Includes impact projects undertaken abroad by Australian workers.

Should be well written requiring minimal to no editing. Likely to fuel reader interest in the social enterprise sector. Articles with a

good image (300dpi resolution) and call to action will be well regarded.

While most articles that fall within these guidelines will be published on the new website, no guarantees are made for printed publication.

500 – 700 word articles with print resolution images should be submitted via the website. Extra large images send to:

info@elephantmagazine.com.au

20% discount for NFP’s & SE’s

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Why get on board early?

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The Elephant Magazine is Australia’s first national magazine to deliver digital and printed stories written by the people on the ground working for positive social and environmental impact.

Book your advertising today and you will get:

A targeted audience that truly wants to know about you

Preferred positioning online and in print

A 10% launch discount

Knock-on exposure from the significant marketing around the launch

Free artwork, normally extra 15% fee

Listed on our founding sponsors ‘Thank you’ pageTo get The Elephant Magazine delivered CLICK HERE!

To book

an ad

CLICK HERE!