KHFS_ProcCheese_Catalog - PH4ideas from Kraft Heinz
Presenting
LOAF Specially formulated to melt smooth and creamy
SHREDDED Incredibly versatile and the perfect accent
SAUCE/SPREAD Ideal for dipping, spreading, and topping
GRATED A distinctive and carefully crafted taste
our iconic brands
are the top processed cheese ingredients on menus
Source: Mintel Menu Insights: Ingredient by Time Period, Q3 2018 Sources: Mintel Menu Insights, Menu Incidence Q3 2015-Q3 2018; Datassential FLAVOR, 2019
& Source: US Chains & Independents 2018 Datassential Menu Trends
70%
50%
American Cheese is found on
with all cheese up 7% in number of menu mentions
OF MENUS 42%
f
www.kraftheinz-foodservice.com
Brandinsights With Kraft Heinz cheese, you never have to sacrifice quality for convenience.
brand has 99% awareness among consumers
brand has 95% awareness Source: Ipsos Brand Awareness Study 2019
OF
Extended Shelf Life Versatile in Usage Occasions
100 of processed cheese experience, Kraft Heinz has made American
cheese a family favorite
Kraft American Ribbon Slice
Attributes
SLICES
W
R
P Pullman A pullman slice is slightly smaller than a regular slice to match unique meal cases, like sliders (3x3" vs 3.5x3.375")
White Cheese without additional coloring (based on milk's white color)W
Ribbon A ribbon slice features select-a-size slices that are clearly marked for custom cheese applications like long sandwiches
R
OG Ooey Gooey Melt Melts smooth and creamy; best for high-melt applications
Excellent Source of Calcium One serving is 20% of your DVEC
EC
EC
EC
REC
PEC
Good Source of Calcium One serving is 10% of your DVGC
GC
OG
www.kraftheinz-foodservice.com
SKU
210006031500
210006029900
210007013100
210007013200
210008399700
210007013300
210008399400
GTIN
10021000603159
10021000602992
10021000701312
10021000701329
10021000839978
10021000701336
10021000839947
Description
Kraft American Swiss Slice
Pack Size
160 Slices
160 Slices
120 Slices
135 Slices
135 Slices
160 Slices
200 Slices
Case Size
W
P Pullman A pullman slice is slightly smaller than a regular slice to match unique meal cases, like sliders (3x3" vs 3.5x3.375")
Restricted Melt The slice keeps its shape while melting, making this product better for applications like burgers when you don't want runo
RM
White Cheese without additional coloring (based on milk's white color)W
Ribbon A ribbon slice features select-a-size slices that are clearly marked for custom cheese applications like long sandwiches
R
Good Source of ProteinGP
Excellent Source of Calcium One serving is 20% of your DVEC
Good Source of Calcium One serving is 10% of your DVGC
GC
www.kraftheinz-foodservice.com
LOAF
White Cheese without additional coloring (based on milk’s white color)
Ooey Gooey Melt Melts smooth and creamy; best for high-melt applications
OG
W SS Shelf Stable
Even MeltEMMade with 70% or more natural cheese Made with the Most CheeseMC
Reduced Fat 45% less fat than cheddar cheeseRF
First 3 Ingredients are DairyD3First 5 Ingredients are DairyD5
WEM MC
Attributes
www.kraftheinz-foodservice.com
Good Source of Calcium One serving is 10% of your DVGC
GC
Ooey Gooey Melt Melts smooth and creamy; best for high-melt applications
OG
Kraft Grated Parmesan
Kraft Grated Parmesan
Shelf StableSS
Innovate& explore
Add a mild or slight kick to a host of dishes
SAVORY APPETIZERSLIQUID GOLD MELT ALL-OCCASION SLICES The go-to brand for flavor,
performance & nutritional variety An ooey gooey melt
in any format
©2019 Kraft Foods