elevating insights to manage risk and attract customers › 06 › f6 › 5a78c...a portfolio of...
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Elevating Insights to Manage Risk and Attract Customers
Katie DeGraaf
Director of Product, Mobility Intelligence
Fred Dimesa
Director of Product, Marketplace
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© 2019 Arity. All rights reserved. Proprietary and Confidential.
2015
Movement away from
discount-only programs
2018
Behavior models include
distracted driving
2010
Scores developed,
rewards given for lower
risk behaviors
2014
Mobile data capture,
device data for models
A decade of activity and yet to leverage the power of connection
2008 OBD-II device data
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You need a new business model
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© 2019 Arity. All rights reserved. Proprietary and Confidential.
CONTINUOUS CONNECTION
A portfolio of connected strategies to optimize your customer experience
Curated offering
Deliver relevant,
personalized reducing
customer time and hassle
Respond to desire
Provide customers with
services and products
they've requested as
quickly and seamlessly as
possible
Coach behavior
Motivate customers to
achieve their goals
through timely nudges
Automatic execution
Meet the needs of
customers even before
they've become aware of
the needs
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So, what does this look like for insurance?
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EVENT-BASED INSURANCE
New driver is added
to their policy
EVENT-BASED INSURANCE
A crash leads customer to
be involved in the claims
experience
EVENT-BASED INSURANCE
Policy renewal; price
increases and customer
shops around
Today, engagement with policyholders is transactional and reactive
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Telematics enables continuous engagement
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Your low mileage unlocked
an opportunity to save
Create personalized, targeted offers to drive adoptionCURATED OFFERING
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Instantly provide assistance during a traumatic time of needAUTOMATIC EXECUTION
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Corroborating subjective events with objective dataRESPOND TO DESIRE
Get quote!
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Motivate drivers to become safer drivers through timely nudgesCOACH BEHAVIOR
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Pricing
Claims
Service
Insights
Acquisition
Product
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Thank you!
Katie DeGraaf
Director of Product, Mobility Intelligence
Fred Dimesa
Director of Product, Marketplace