eli brumbaugh ('13) process book
TRANSCRIPT
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Eli Brumbaugh
Degree Project
PROCESS BOOK
Social Media Aggregator iPhone App
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QUESTION
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How can an app allow the social
media user to curate and organize
their mobile experiencethrough an
intelligent algorithm paired with highlycustomizable user controls in which
the user views only the content that
matters most to themfrom people
they care the most about?
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WHY?
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I created this project because of my strong intrest
in UX, UI, and VD for mobile and web based platforms.
I wanted a chance to create a better user experience forsomething we all interact with on a daily basis such as
social media.
The amount of online content created by we as
individuals and those we interact with is expandingexponentially. It is becoming more difcult to navigate
and curate that content.
This theoretical app project will allow me to explore
the possibilities that could help better tailor thatcontent to the user some day, and also help me better
educate myself in two felds I am very passionate
about: People and Technology.
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GOALS
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Better mobile social networking user experience.
Allow the user to focus on content from thepeople who matter most to them.
Give the user a sense of ownership and controlof how they view social media.
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AUDIENCE
RESEARCH
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Age UserType
Social NetworkAccess
CreativeProfessional
19-24
15
25-30
14
Casual
21
Power
6
Yes
17
No
12
iPhone
10
iPad
2
Android
8
OS
9
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Do you wish you could cut backon the amount of content frompeople you dont to as often?
How many times a day do youcheck social media?
What do you primarly use socialmedia for?
Do you feel like social media canboost your condence?
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EXISTINGSOLUTIONS
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Allows for the creation of algorithm based andpersonally tailored lists. Neglects content created or
shared by those connections.
Allows for the group messaging or e-mailing to
existing contacts based on list. Neglects the abilityto share anything other than a text based note.
Allows for the integration of multiple social networksinto the app. Neglects the ability to interact with the
content on those networks. Has to log in each time.
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Audience
Survey
#1
Audience
Survey
#2
RESEARCHLINKS
https://www.dropbox.com/s/syqxa3znutaa20o/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25201st%2520Survey.pdfhttps://www.dropbox.com/s/syqxa3znutaa20o/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25201st%2520Survey.pdfhttps://www.dropbox.com/s/syqxa3znutaa20o/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25201st%2520Survey.pdfhttps://www.dropbox.com/s/l0j9dxe667ndzp2/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25202nd%2520Survey.pdfhttps://www.dropbox.com/s/l0j9dxe667ndzp2/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25202nd%2520Survey.pdfhttps://www.dropbox.com/s/l0j9dxe667ndzp2/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25202nd%2520Survey.pdfhttps://www.dropbox.com/s/l0j9dxe667ndzp2/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25202nd%2520Survey.pdfhttps://www.dropbox.com/s/syqxa3znutaa20o/Degree%2520Project%2520-%2520Social%2520Media%2520Usage%25201st%2520Survey.pdf -
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RESEARCH
OUTCOME
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Create a personal survey of mysocial networking experience.
Where am I overwhelmed?
What content matters most to
me?
What would I do differentlypersonally? As a designer myneeds are different.
Focus on the users needs not myown assumptions.
Creating a survey to pinpointwhat content matters most to thesocial networking user.
Survey the usual paths/features that thesocial media app user uses daily?
How would they group their friendstogether?
How would they group their socialnetworks together?
What kind of options would they like tosee?
What kind of options would they assumewould be there? - Blind questions /Stickies game! - Focus on this later on.
NEW
QUESTIONS
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We can reward power social media users by giving them a better curated samplingbecause they have more information in which we can pull the content prole
from!
More Networks = Clearer Picture of that User!
Key things this app has to accomplish:
Cut through the clutter! Discover the content that truly matters! Share Content effectively! - Youre able to target just those groups of people who
you know care the most about the content youre sharing with them.
Get more enjoyment from using it vs competitors! - Open 1 app instead of 8.
REALIZATIONS
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RESEARCHAUDIENCE
User Centric Design - Focus on the wants and needs of the users based on my research. Test thevalidity of my DESIGN assumptions!
Responsive Design - Would allow for use across multiple platforms. ie. iPhone, iPad, WindowsPhone, etc.
Flat / Vector Design Standards - Moving into 2013, ideally dropping skuemorphic design wouldallow for a more neutral non-iOS centric style.
DESIGN
CONSITERATIONS
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TECHNOLOGYPLATFORMS
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WIREFRAMING & UX
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SKETCHES
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DIGITAL
SKETCHES
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DIGITAL
SKETCHES
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WIRES
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DESIGNINSPIRATION
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CONCEPTGabi
Brewster
Static
TAILORINGFlipboard
News 360
APP INSPIRATION
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VISUALINSPIRATION
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EARLY
DESIGN
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MID
DESIGN
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FINAL
DESIGN
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2422
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