ELIZABETH PARK 10 KENTWOOD COURT SCOTTS VALLEY, CA. 95066MOBILE: 408-318-3003 EMAIL: Elizabeth.PenandInk@gmail.com

PROFESSIONAL PROFILECommunications professional with years of experience working with diverse teams at all levels of an organization in order to coordinate all facets of communications, from managing strategic communications plans to reporting project success measurements and follow-up communications to stakeholders. At ease working in high-pressured environments where tact, poise, and levelheaded assessment of complex issues are critical. Possess superior interpersonal and presentation skills, excellent oral and written ability, and a comprehensive understanding of Communications tactics within Technology-driven industries.

Capabilities include: Project Management Planning, Online Media Production, Team Building, Assessment Management, Print Production, Procurement & Business Relations

PROFESSIONAL EXPERIENCE: COMMUNICATIONS DEVELOPMENT & MANAGEMENT

DIRECTOR, ISD COMMUNICATIONS, COUNTY OF SANTA CLARA: 2014 - PRESENTMANAGER, EPIC COMMUNICATIONS, SANTA CLARA HEALTH & HOSPITAL: 2012-2014

Develop comprehensive Communications plans for County Executive Office, as well as for department and project-specific communications

Build Communications and Marketing around County mission and vision to further strengthen and promote the organization's direction

Create and manage SharePoint websites that maximized the platform’s capabilities and set new County standards

Utilize 20 years of expertise to refine and strategically integrate top-level messages with countywide efforts, from the County Executive Office to individual departments

Create online presence for County external and internal audiences, with internal audience reaching over 15,000 employees

Managed the communications team during the first wave of a multi-year conversion of the Santa Clara Valley Health and Hospital System to EPIC, an integrated Electronic Health Record (EHR) system. This Epic EHR implementation involved its Medical Center and over 100 clinics now live.

Executed extensive tactical communication plans leading up to go-lives, innovated new avenues for physician engagement, and communicated all phases of project implementation, from within the 150-member team to organizational-wide, encompassing the hospital and over 180 clinics.

Managed the upward and downward information flow to ensure consistent messaging with project and corporate mission and values.

Build shared understanding of project goals and status through the efficient use of internal communication vehicles including the intranet, SharePoint, announcements, banners, video, publications, PowerPoint and other tools.

Editorial responsibilities for several internal publications (monthly and weekly e-newsletters) with a distribution of 5,000 employees.

Developed, executed, and managed strategic and tactical communications plan for Epic's electronic health record system implementation project for multiple hospitals and over 180 clinics. Plan included operational readiness, online/offline communications, and building relationships with key stakeholders throughout the organization.

PROFESSIONAL EXPERIENCE: CORPORATE COMMUNICATIONS DEVELOPMENT & MANAGEMENT

MANAGER, COMMUNICATIONS, ADVANCED CARDIOVASCULAR SYSTEMS, INC.: 1990-1992MANAGER, COMMUNICATIONS, GUIDANT CORPORATION: 1992-1995

Created company's first-ever Communications division, conceptualizing vision, establishing strategy, and implementing strategic direction.

Successfully collaborated with key leadership, including CEO, to align internal Communications with corporate vision, resulting in measurable success. Example: Employee retention stabilized at the 98% mark during major corporate shift.

Managed critical Corporate Communications tasks, from establishing a comprehensive Communications plan, mapping its execution to overseeing strategic implementation.

Leveraged newly created newsletter and developed innovative Communications channels to strengthen employee-corporate relations. Example: Employee poll showed 92% to 95% agreement to communication vehicles responsible for better understanding company direction, edifying corporate culture, increasing awareness of corporate events, and strengthening mission-critical focus.

Consulted with executives to proactively assess challenges and identify equitable solutions to an innovative approach to company-wide announcements. Due to success and ability to think creatively, hired to maintain all Communications efforts, existing and future.

Managed all corporate Communications print production - newsletters, press releases and quarterly publications—generating editorial outline, content, and fine-tuning key messages to align with corporate vision.

Writer for executive speeches and media presentations.

PROFESSIONAL EXPERIENCE: MARKETING DEVELOPMENT & STRATEGY

MANAGER, MARKETING, ITRC DIVISION, HEWLETT-PACKARD: 1998-2000SR. MANAGER, MARKETING, VERITAS SOFTWARE CORPORATION: 2000- 2002MARKETING, PR, OPERATIONS, VERACORD CORPORATION: 2007-2011

Part of a groundbreaking HP organization that created and launched ITRC-an innovative website-aimed to provide superior support to engineers worldwide while increasing HP product lines and services.

Responsible for news releases, corporate presentations, trade shows, and dynamic website content, creating one of the leading and most respected engineer-supported websites.

Strengthened ITRC global awareness through creating innovative web incentive programs that went beyond web support that created newly conceived web culture.

Collaborated with Corporate Communications and PR to establish new ‘hp’ brand worldwide.

Identified and scheduled keynote speakers, overseeing presentations and hosting invitation-only parties to connect top-tiered customers with HP executives.

Redirected Veritas' $14-million dollar web campaign project to create a first-time online sales path that successfully directed customers to specific products where company completed multi-thousand dollar sales transactions.

Drafted Veritas' full-cycle, sales-to-marketing strategy that ultimately represented new marketing direction for company.

Collaborated with Sales to implement full-cycle software to better tracked marketing strategies that captured customer needs and motivations.

Lead Veritas product marketing manager responsible for product advertising strategy, ad focus and design, and ad redirect to attain 3-million in additional profits.

Interfaced with web consulting firm to develop web-based marketing targeted to reach product partners in order to build stronger relationships, as well as capture new Veritas customers.

Spearheaded Veritas' PR campaign that spun customer success stories into a video production that caught the attention of top executives.

As lead, interfaced directly with customers, developed script, and managed the film team.

PROFESSIONAL EXPERIENCE: COPY CREATION & EDITORIAL PRODUCTION

PEN & INK CONSULTING-A MARKETING COMMUNICATIONS COMPANY: 1990-2008When not under permanent contract I acted as an independent consultant providing marketing and communications services to select clients.

Lead copywriter for several innovative Marketing & Advertising Companies in the Bay Area.

Outlined, drafted, wrote, and edited corporate marketing collateral for premiere and established market leaders.

Managed deadline-critical editorial projects, from concept to launch, keeping all facets of project on schedule and within budget.

Responsible for developing story angle, creating persuasive copy, establishing and meeting intensive timelines, and interfacing with customers' internal contacts and their clients to drive content and sign-off.

Key force in project strategy, focus, and deliverables, strengthening and leveraging mission-critical marketing communications campaigns.

Writer for high-profile product user stories and brochures, with promotion to editorial manager for company's quarterly newsletter.

Responsible for maintaining seamless interface between client, client staff, design, and production.

TECHNOLOGYMicrosoft Office Suite, 2010-2013 - Proficient, PowerPoint - Mastery

SharePoint 2010 and 2013 - Proficient

Online Wire processes - proficient

EDUCATIONMarketing Communications Credential: 1989

Post graduate Credential in Education, University of California, Los Angeles: 1987

Bachelors of Arts in Applied Linguistics, University of California, Irvine: 1986

EMPLOYMENT HISTORY CORPORATE COMMUNICATIONS SPECIALIST, County of Santa Clara, Guidant, Advanced Cardiovascular Systems

MARKETING PROJECT MANAGER, Hewlett-Packard, Veritas Software Corporation

WRITER, EDITOR, PRINT PRODUCTION, County of Santa Clara, Guidant, Advanced Cardiovascular Systems, Pen & Ink Consulting