ellyn davidson's presentation at social media breakfast toledo #4
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Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4TRANSCRIPT
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Why social mediaCategories of social
media Successful examples
Benefits of social mediaWhat you can do today
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Social Media AssessmentSocial Media Assessment
1. You’ve created a Facebook profile.2. You’ve watched a YouTube
video.3. You have created a blog.
4. You know what Twitter is.
5. You’ve ever created or posted to a
Wiki.6. You’ve posted pictures to a photo sharing website
(ex. Flickr)7. You know what an RSS feed
stands for.8. You use an RSS feed reader to monitor your
brand.9. You have submitted a story to Digg or
StumbleUpon.10. You have created or listened to a podcast.
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Why Social Media
• Non profits are already social
• Share information about your organization
• Give people multiple ways to be involved
• Humanize the organization
• Share photos and videos adding to the emotional connection
• Reach potential members
• Increase emotional investment of current members
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13 Categories of Social Media
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Monitoring Tools
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Publishing Tools
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Social Networking Sites
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Social Networking Sites
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Micro-Blogging Sites
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Widgets
American Red Cross Disaster Alert Widget
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Collaboration Tools
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Photo Sharing Sites
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Video Sharing
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Personal Broadcast Tools
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Virtual Worlds
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Social Commerce
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Media Sharing
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Social Bookmarking & News Aggregation
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Case studies
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Case Study: The Pickens Plan
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Case Study: The Pickens Plan
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Case Study: The Pickens Plan
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Case Study: Greenhour.org
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Case Study: The Breast Cancer 3-Day
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Case Study: A Powerful Noise
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Case Study: A Powerful Noise
Visual Petition Widget
• 36,275 views
•Over 500 signed the Visual Petition
• 541 installs of the widget in just 3 weeks
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Visual Petition and Event Blog Coverage
• Coverage on multiple blogs helped drive readers to the visual petition and event page
Case Study: A Powerful Noise
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Tweet-a-thon
• #APowerfulNoise ranked #2 as a hot topic on Twitter
• Over 2500 tweets in just 4 days
•Top Tweeters like Chris Brogan helped spread the word
Case Study: A Powerful Noise
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Benefits of Social Media
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Search Engine Optimization
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Real Time Communication
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Crisis Communication
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Provides Human Experience
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Reputation Management
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Low-cost Reach
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Low-cost Reach
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What can you do today?
• Start monitoring your organization and your key terms
• Set up Google reader
• Start reading blogs if you don’t already
• Join Facebook and become fans of other nonprofits
• Take a look at Care2.com
• Visit Greatnonprofits.org
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Ellyn [email protected] @ellynd