elora-werkzeugfabrik gmbh was founded in 1924 by erich rauch senior at birker weg 4 in...
TRANSCRIPT
Elora-Werkzeugfabrik GmbH was founded in 1924 by Erich Rauch Senior at Birker Weg 4 in Remscheid/Luettringhausen, which is directly located in the heart of the German Tool Industry.
Mr. Erich Rauch Senior
Despite the economical problems in Germany at the early part of the 20th Century, Erich Rauch Senior started to manufacture:
• Swedish Pattern Pipe Wrenches• Stilson Pipe Wrenches• Chain Pipe Wrenches
All these products were manufactured in the cellar of his parents‘
home!
In 1928, as his business grew, he purchased land next to his parents home at Birker Weg 5 and built a plant with larger manufacturing capacity, which included for the first time packaging facilities to meet the requirements of his fast expanding business. At the beginning of the 1930's, Elora employed 12 people and continued to grow, up to the beginning of World War II.
After the war, Erich Rauch only had 11 employees, but to meet the increasing demand for ELORA products and the expansion of his range of products which included plumbing tools, pipe cutters, open ended spanners, made from chrome vanadium steel and tubular box spanners, he again extended his manufacturing facilities.
When, in 1948, the new "Deutsch Mark" was introduced, the demand for Elora products grew. The company expanded from 28 employees in 1948 to 42 in 1950 and 133 in 1955. During this time, spanners, tool boxes, tool cabinets and adjustable spanners were introduced to the ELORA range.
Due to the growing difficulties to find qualified labour in Remscheid, ELORA opened a second plant in 1958 at Münk/Eifel which still continues to be an important part of the ELORA production program.
The two sons of Mr.Erich Rauch joined the company as shareholders in the early 1960's, Karl-Hermann in 1960 and Erich Junior in 1963
Mr. Erich Rauch Junior
Mr. Karl-Hermann Rauch
The company continued to expand its manufacturing facilities at the Remscheid site, which were completed in time for the 60th anniversary of Mr. Erich Rauch Senior
After the death of the founder, Mr.Erich Rauch sen. in May 1986, his two sons Karl-Hermann and Erich Rauch jun. continued to run the company and were appointed Managing Directors.
In 1994, the commercial, warehouse and packaging departments moved into a bigger and more modern building in Remscheid/Blaffertsberg.
ELORA Headquarters in Remscheid
ELORA Production
Facilities in Remscheid
In 1998 the third generation in the persons of Mrs. Bettina Rauch-Lach and Mr. Andreas Rauch, joined the company
On the sad and unexpected demise of Mr. Karl-Hermann Rauch in August 2002, his nephew Mr. Andreas Rauch was
promoted to Managing Director.
Today, ELORA with its modern plants at Remscheid and
Münk/Eifel, and a workforce of 155 staff, combine to give a product range manufactured
to the highest quality.
The key for a successful marketing world-wide is the experience gained over decades of high technical knowledge by skilled experts and most modern
machinery
ELORA products have been developed and improved
throughout the last 85 years to provide first class quality hand-tools meeting highest growing demands
ELORA Products are exported all over the world
Europe Germany, Belgium, Denmark, Finland, France, Great Britain, Italy,
Netherlands, Norway, Austria, Portugal, Sweden, Switzerland, Spain, Ireland, Luxembourg, Poland, Romania, Hungary, Ukraine, Czech Republic,
Slovakian Republic
Asia / PacificRussia, Azerbaijan, Kazakhstan, India, Pakistan, Sri Lanka, Mauritius,
Bangladesh, Burma, Thailand, Malaysia, Singapore, Indonesia, Hongkong, Macao, China, Taiwan, Philippines, Australia, New
Zealand
Middle EastEgypt, Jordan, Lebanon, Syria, Iran, Iraq, Saudi Arabia, Yemen, Kuwait,
Bahrain, Qatar, U.A.E., Oman
AmericaUSA, Canada, Mexico, Brasil, Argentina, Chile, Peru, Costa Rica, Curracao, Jamaica, Panama, Trinidad and Tobago, Venezuela
AfricaKenya, Tanzania, Uganda, Nigeria, South Africa, Nigeria,
Sudan, Ethopia
• To ELORA, the business of manufacturing tools means commitment to our distributors and users in all aspects: we stand for highest quality, user orientated product developments which satisfy the highest expectations in terms of performance, ergonomics and service life. All products are designed to meet the requirements of professional users, who must rely on their tools in day-to-day work
• This philosophy has not only provided us with strong customer loyalty, but also proved to be mutually beneficial over the generations, as our long-standing achievements have only
resulted from our customers' continued success
• Our reputation precedes us in our commitment to manufacture tools of the highest quality only
• We aim to bring one of the most extensive, reliable and durable product ranges available and work constantly on
new developments and ideas
• ELORA only uses best raw materials from Germany and Europe. All manufacturing
processes such as forging, surface treatment, heat treatment and finishing etc. are being performed on the latest state-of-the-art production machinery in order to
guarantee a constant high level in quality
• In our ongoing mission, we not only believe it is our task to provide the most perfect solution, but also to bring about a promising future with more powerful
and reliable tools
• The requirements for tool manufacturers are changing rapidly. ELORA is at the forefront
of new developments. Advanced and environmental technologies play an integral
part in our development program as we focus on each and every user's requirements