email content strategies
DESCRIPTION
Megan Feltes and Casey McCormick of Emma's slides from the Exploring Social Media Business Summit in Toledo, Ohio, May 18.TRANSCRIPT
Wonder Twin Powers, Activate!
Email Marketing Social Media: &
presented by Megan Feltes & Casey
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Do I have to choose?
Social or Email?1
Courtesy:xkcd.com
Courtesy:xkcd.com
Video Killed The Radio Star, right?
Email Socialvs
Email SocialvsX
Email Social&
Email SocialUbiquitous Influential
Rich and detailedShort and accessible
Segmentable Conversational
Database-driven Community-driven
Design & brand focused
Quick to publish
Measurable Transparent
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TeamworkOnline communications style
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Get your message out there
Content Strategy3
Retain customers
Drive sales
Increase site traffic
Engage readers
Build a community
Um, tomorrow
7 Things to Do4
1. Check your replies
2. Encourage your recipients to share your content
3. Invite readers to find you other places
4. Tweet a link to sign up for your emails
5. Tweet or post your emailcontent
6. Add your email signup form to your blog
7. Build anticipation by previewingupcoming email content
What works for you?
Thanks!Begin the brilliantly insightful Q&A now.
www.myemma.com @emmaemail myemma.com/blog
No calculus questions, please.
Megan Feltes & Casey [email protected] | [email protected]
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