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Responsive email design with multi-device customers in mind
Email Design Panel
Ewa BadarukGlobal eCRMMarketing Manager adidas Group
Amy CarpenterDigital Marketing Team LeaderWhole Foods Market
Justine Jordan Marketing Director Litmus
Wacarra Yeomans Director Creative Services Responsys
The Role of Email in Your Organization
©hqdesktop
0%
10%
20%
30%
40%
50%
60%
70%
Desktop
Webmail
Mobile
10%
33%
50%
Source: Litmus Email Analytics
Desktop, Webmail, Mobile: 2011 - Now
Designing For Mobile, First
© Flickr: mauroprivitera
Landing page
Design Resources
©adidas group
Process and Testing
© The Chemical Heritage Foundation
First Welcome Email Second Email
Third Email Fourth Email
Handcrafted Design for Each Subscriber (at Scale)
© Flickr: mayyeo
Recipes: Meat Recipes: Veggie
Segmentation dynamic content
block
Sustainable Design
NEWSLETTERS ADIDAS & REEBOK
988adidas 721 – 15 MarketsReebok 267 – 8 Markets
3068adidas & Reebok – Estimation
Ewa BadarukGlobal eCRMMarketing Manager adidas Group
Amy CarpenterDigital Marketing Team LeaderWhole Foods Market
Justine Jordan Marketing Director Litmus
Wacarra Yeomans Director Creative Services Responsys
Responsive email design with multi-device customers in mind
Email Design Panel