panel: evolution of the email ecosystem
DESCRIPTION
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it. Moderator: Faisal Chughtai, Executive Director, JP Morgan Chase anelist Robbie Allen, Founder & CEO, Automated Insights, Inc. Avi Levine, Co-founder & CEO, PhilterIt Panelist Robbie Allen, Founder & CEO, Automated Insights, Inc. Avi Levine, Co-founder & CEO, PhilterIt Dan Quintero, Founder & Director, Business Development, AdStack Erik Severinghaus, Founder & CEO, SimpleRelevanceTRANSCRIPT
Faisal ChughtaiExecutive DirectorJ.P. Morgan Investment BankingInternet & Digital Media
Evolution of the email ecosystem
IP and IT are driving fundamental change
IT
+
IP Always-on
Ubiquitous
Data-centric
Measurable
Better
Faster
Cheaper
New consumption
patterns
New platforms
New business models
1
SOCIALMOBILEDATACLOUDREAL TIME
Meaningful dislocation in every industry, geography, organization
$65 trillion
14.9
10.5
5.84
3.7
2.82
1.6
1.4
1.1
1.1
16.1Finance
Retail
HealthAuto
Education
EnergyReal estate
Defense
MediaIT
Comms
Other
global GDP
2
Medium of communication is changing
500M1
Users
Twitter Facebook YouTube Mobile Email
Unprecedented message volumes
1B2
Users
4B3
Views/Day
5.9B4
Subscriptions
145B5
Per day
Source: 1 TechCrunch (July 2012); 2 Facebook (Oct 2012); 3 Official YouTube Blog (Jan 2012); 4 ICT Facts and Figures (2011); 5 Radicati Group (October 2012)
3
201
2
Email continues to grow rapidly
The advancement of email
Email volumes worldwide
Trending up
201
64.3B
3.3B
Email accounts
By 2014, consumers will
be deluged with
9000emails annually
Source: Forrester, US Email Marketing Forecast, 2009–2014
4
automation
What are key themes?
subscribers
relevancy
big enterprise
new
tran
sform
ati
on
socialconsumer
spam
mobilebranding
big dataconversion
personalizationevolutionadvertising
reputation
media
act
ion
priority
users
ad
s extensionscall to action
identification
technologyvisual
recognition
engagement
5
Key themes to highlight today
Big Data
Relevancy
Mobile
Social
6
1
2
3
4
The flood of big dataBig data allows marketers to use analytics to enhance ad campaigns
2010 20150
3000
6000
9000
5 exabytes of data created every 48 hours
‘10 – ‘15E CAGR:
~40%
145 billion emails sent every day
Source: IDC, EMC, Radicati Group (October 2012)
Volume
2010 2015E
Exabytes of data
Variety
Velocity
Blogs
Videos Likes
Pins Check-ins Search
Favorites Playlists Photos
Big dataRelevancy
Mobile
Social
7
Relevancy comes in many forms
30%
Opens
50%
Click-through rate Segmentation and personalization can
lead to improved content and big
resultsSegmented email campaigns produce 30% more opens
Segmented email campaigns produce a 50% higher click-through rate
Source: Bryan & Jeffrey Eisenberg & Associates, Forrester Research, Marketingsherpa, Responsys, Return Path, Monetate EQ
Big dataRelevancy
Mobile
Social
SegmentationContent
PersonalizationAnalytics
Context
8
Jun'11 Jul'11 Aug'11 Sep'11 Oct'11 Nov'11 Dec'11 Jan'12 Feb'12 Mar'12 Apr'120%
10%
20%
30%
40%
50%
60%
53% 55%51% 50%
52%47%
39%37% 34% 38%
18% 17% 19%21% 20% 22%
27% 29%33%
31%
36%
29% 28%30% 29% 28% 31%
34%34%
33%31%
31%
Desktop Mobile Webmail
Mobile opens take the lead
Platform opens by month
80%Opens in mobile devices have increased by 80% in the last six months
By February, we saw a near convergence of all three platforms
Source: Litmus (2012)
33%
Big dataRelevancy
Mobile
Social
9
In today’s world, integrating email alongside social media is key
Source: Go-globe.com (2011)
Big dataRelevancy
Mobile
Social
10
Our panelists are playing a role in the future of email
Company: Provides technology to automatically transform raw data into narratives, visualizations and interactive applications
Robbie Allen, Founder and CEO
Company: Filters emails into rich, visual icons and allows users to have full control over the hundreds of brands that send content
Avi Levine, Co-founder and CEO
Company: Uses quantitative techniques to automatically optimize and manage digital marketing campaigns for agencies, publishers and advertisers
Dan Quintero, Co-founder and Director of Business Development
Company: Builds a 360° profile of the marketer’s customer base and uses the profiles to set up a secure recommendation system that is tuned for the marketer
Erik Severinghaus, Founder and CEO
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