Email Is Not A Dirty Email Is Not A Dirty WordWordHow To Calibrate Both Inbound & Outbound How To Calibrate Both Inbound & Outbound Social Media Marketing To Increase SalesSocial Media Marketing To Increase Sales

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Email Has Been Around Since Email Has Been Around Since 19931993Basically it predates the Internet & in fact was Basically it predates the Internet & in fact was crucial to the development of the WWWcrucial to the development of the WWW

– – Sarah Jessica ParkerSarah Jessica Parker

““I don’t believe in Email. I’m an old I don’t believe in Email. I’m an old fashioned girl. I prefer calling & hanging up” fashioned girl. I prefer calling & hanging up”

Email On Its OwnEmail On Its Own

Email Is Email Is Low CostLow CostEasy to track & manage Easy to track & manage listslistsCampaigns easy to manageCampaigns easy to manageROI MeasureableROI MeasureableCan generate Repeat Can generate Repeat BusinessBusinessCan also be “Junk Mail”Can also be “Junk Mail”

Email Is Outbound Email Is Outbound MarketingMarketing

Provided to current subscribersProvided to current subscribers

Content doesn’t appear on the webContent doesn’t appear on the web

Limits on how far content can be spreadLimits on how far content can be spread

Social MediaSocial MediaDigital “Word Of Digital “Word Of Mouth” - Inbound Mouth” - Inbound MarketingMarketing

Increases chances to Increases chances to distribute messagedistribute message

Wide range of places Wide range of places to reach peopleto reach people

Social Media On It’s OwnSocial Media On It’s Own

Immediate Interaction (“Likes”, etc.)Immediate Interaction (“Likes”, etc.)

Provides opportunities to network & engageProvides opportunities to network & engage

Low CostLow Cost

Can increase Brand Awareness & SEOCan increase Brand Awareness & SEO

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What Is A Brand ?What Is A Brand ?A BRAND is what people BELIEVE about A BRAND is what people BELIEVE about you - Perception Is Reality !!!!you - Perception Is Reality !!!!

The Social Media Brand The Social Media Brand Engagement CurveEngagement CurveThe More Areas of Social Media Greater The More Areas of Social Media Greater Chances Of Engaging Your BrandChances Of Engaging Your Brand

Social Media & BrandSocial Media & BrandKnown Brands are 3 Known Brands are 3 TIMES MORE LIKELY to TIMES MORE LIKELY to gain sales over brands gain sales over brands that aren’tthat aren’t

Social Media Examiner Social Media Examiner reported > 70% reported > 70% clients closed more clients closed more sales & > 50% more sales & > 50% more leads due to Social leads due to Social MediaMedia

Trusted Brands Gain Trusted Brands Gain Greater SalesGreater Sales

When People When People ENGAGE with ENGAGE with CONTENT they feel CONTENT they feel they have a they have a RELATIONSHIP RELATIONSHIP

Greater Sales from Greater Sales from people who TRUST a people who TRUST a company they have a company they have a RELATIONSHIP withRELATIONSHIP with

So Put Email & So Put Email & Social Media Social Media Together & Together & Shazzan !!!!Shazzan !!!!Makes it easier for Makes it easier for someone to follow & someone to follow & engage with youengage with youIncreases Brand Increases Brand AwarenessAwareness

Email/Social Media Email/Social Media StrategyStrategy

Provide content - blogs, video, newsletters, Provide content - blogs, video, newsletters, tweetstweets

Updates to Linkedin, FacebookUpdates to Linkedin, Facebook

Video/Audio contentVideo/Audio content

Email follow up with - Call To ActionEmail follow up with - Call To Action

Strategy Strategy ImplementationImplementation

Use Twitter, Linkedin, Facebook, You Tube, etc. to Use Twitter, Linkedin, Facebook, You Tube, etc. to create awarenesscreate awareness

Social Media, E-Books, Videos, etc. provide ongoing Social Media, E-Books, Videos, etc. provide ongoing content & opprtunities to engagecontent & opprtunities to engage

Email with Call To ActionEmail with Call To Action

Content distributed draws attention to your websiteContent distributed draws attention to your website

The website should be the Centre Of Your Content & The website should be the Centre Of Your Content & Engagement strategy & capitalise on Sales OpportunityEngagement strategy & capitalise on Sales Opportunity

SUCCESS !!!SUCCESS !!!Define Your StrategyDefine Your Strategy

Develop & Integrate Social Develop & Integrate Social MediaMedia

Consistent Message to Consistent Message to Define BrandDefine Brand

Deliver Value & EngageDeliver Value & Engage

Create Trusted RelationshipsCreate Trusted Relationships

Call To Action/Sales Follow Call To Action/Sales Follow UpUp

Richie Parsons Richie Parsons Rock N’ Roll Rock N’ Roll

AdviserAdviserRichie Parsons left a well paid job Richie Parsons left a well paid job to start a financial planning firm to start a financial planning firm

from scratch. He is active in Social from scratch. He is active in Social Media & currently holds an equity Media & currently holds an equity & board position in a software & & board position in a software & financial services company. For financial services company. For more information contact Richiemore information contact Richie

richie@2020fp.com.aurichie@2020fp.com.auwww.2020fp.com.auwww.2020fp.com.autwitter.com/2020fptwitter.com/2020fp

youtube.com/2020fpyoutube.com/2020fp