email marketing: from spam to bam!
DESCRIPTION
Did you miss our live webinar? You don't have to miss out on Dr. Joel Parker's top tips to take your email marketing from spam to bam! Get the recording and additional email marketing resources here: http://bit.ly/1utOxqQTRANSCRIPT
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EMAIL MARKETING:FROM SPAM TO BAM!
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LifeLearn and Veterinary Practice Solutions
Hello!
§ Terrah Warner
§ Content and Communications Manager, LifeLearn
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LifeLearn and Veterinary Practice Solutions
Introducing…
§ Dr. Joel Parker
§ Co-founder and President,�Veterinary Practice Solutions
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LifeLearn and Veterinary Practice Solutions
Then and Now
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LifeLearn and Veterinary Practice Solutions
What Happened?
§ Unsolicited emails
§ Not exchanging anything
§ Unhappy clients
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LifeLearn and Veterinary Practice Solutions
What Now?
§ Anti-spam laws
§ Opt-in emails
§ Relevant information
§ Happier clients
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LifeLearn and Veterinary Practice Solutions
Information overload
Skim, scan, delete
…unless you trigger curiosity
THE CHALLENGE
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LifeLearn and Veterinary Practice Solutions
Sticky subject line
Attractive picture
Interesting copy
Space
Call to action (CTA)
Signature
THE SOLUTION
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SUBJECT LINEDOs & DON’Ts.
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LifeLearn and Veterinary Practice Solutions
Triggering an Open – DOs
§ DO make it instantly appealing
§ DO make the subject brief
§ DO trigger their curiosity
§ DO make it personal
§ DO use humor
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LifeLearn and Veterinary Practice Solutions
Triggering an Open – DON’Ts
§ DON’T give away the message
§ DON’T use the CTA
§ DON’T overpromise
§ DON’T sell
* Mail merge at your own risk.
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LifeLearn and Veterinary Practice Solutions
Sticky Subject Examples
• Does your dog need a breath mint? • How many times a day does your dog floss?
• Does your cat have the breath of a dragon?
• Hi Nancy! About Teddy’s visit… • Why does your dog lick his…?
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THE BODY:- THE LAW OF 3RDs- SIMPLE MESSAGE & CTA
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LifeLearn and Veterinary Practice Solutions
The Law of 3rds
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Effective Images
§ No Clipart!
§ Use your smartphone/camera
§ Hire a professional
§ Quality web images
§ Stock photos (Getty, iStock, etc.)
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LifeLearn and Veterinary Practice Solutions
Readable Content
§ Large font size
§ Web and mobile friendly
§ Keep it short, simple and focused
§ No preaching!
§ Trigger a need for more information
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LifeLearn and Veterinary Practice Solutions
The Power of Space
§ Easier to digest
§ Less intimidating
§ More appealing
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LifeLearn and Veterinary Practice Solutions
Caution!
Avoid super crappy emails (and unsubscribes) �
by avoiding super crappy content:
§ Long diatribes of medical info
§ Big words, small text
§ Listing all of your services !
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LifeLearn and Veterinary Practice Solutions
The CTA
§ Tell the client to DO SOMETHING!
§ Make it simple and easy
§ Brief your staff
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LifeLearn and Veterinary Practice Solutions
CTA Examples
• Call today for a complimentary dental exam!
• Book your flip-a-lip dental exam today!
• RSVP to attend the free seminar!
• Book an appointment before ____ and save 20%!
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SIGNATUREESSENTIALS.
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LifeLearn and Veterinary Practice Solutions
Make It Easy to Contact You
§ Include: § Phone number
§ Address
§ Website
§ Social Media info
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LifeLearn and Veterinary Practice Solutions
Unsubscribe Option
§ Yes, you need it
§ It’s the law*
§ It’s okay
*check with your governing state/province for details
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PUTTING IT ALLTOGETHER.
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LifeLearn and Veterinary Practice Solutions
The Template
Build a template: § Consistent layout = recognizable
§ Supports your brand
§ Saves you time
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LifeLearn and Veterinary Practice Solutions
Ideas
§ Seasonal promotions § E.g., Dental awareness month,
flea and tick, etc.
§ Pet health information § E.g., ClientEd Online links
§ Seminars / events
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LifeLearn and Veterinary Practice Solutions
What is ClientEd Online?
§ Lifelearn-cliented.com
§ 1300+ vet-authored articles
§ Integrates with your website and practice software
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LifeLearn and Veterinary Practice Solutions
Example
ü Short, simple, focused
ü Law of 3rds
ü Attractive images
ü Trigger for more info
ü Contact info
ü Unsubscribe option
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LifeLearn and Veterinary Practice Solutions
Try something different
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LifeLearn and Veterinary Practice Solutions
Tweak Your Template
§ Same template:
§ Saves time
§ Creates consistency
§ Simple tweaks add variety
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LifeLearn and Veterinary Practice Solutions
Not a Designer?
§ You don’t need to be!
§ Email platforms with ready-to-go templates:
§ Mai (FREE option!)
§
§
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LifeLearn and Veterinary Practice Solutions
Get Started Today!
1. Pick a topic 2. Create a sticky subject line
3. Choose an image
4. Write short copy to make clients want more
5. Give them a call to action
6. Pick up your phone – they’re calling!
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LifeLearn and Veterinary Practice Solutions
Visit LifeLearn.com/toolkit
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LifeLearn and Veterinary Practice Solutions
Let’s Talk!
VeterinaryPracticeSolutions.com
Tweet @DrJoelParker
facebook.com/dvm.vps
LifeLearn.com
Tweet @LifeLearnInc
facebook.com/LifeLearnInc
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