email marketing lookbook
TRANSCRIPT
On Fleekit’s lit slay bitch
THEBEST
be heard
keepgrowing
lookahead
slamdunk
Worksmarter
Startdoing
Kill it
THINKB.I.G.
Dream B.I.G.
On fireG ob a n a n a s
Pinkyup
Workhard
Play hard
Do more
PUSHYOURSELF
Queen
The Best
TheBest
Winning
hype
SquadGOALS
Aesthetic
Noshade
DreamSquadLife
#GOALS
FAM
YAAAASSSSS
it’s lit
THEBEST
slaybitch
makeit
rain
dope
beseen
beheard
Do more
Play hard
Life
hype
Workhard
FAM
ONFIRE
DreamB.I.G.
Domore
transform
saycheese
forthewin
makebank
makemoves
getmoney
be known
go hard
BE HEARDMARKETINGLOOKBOOK
EMAILSLAY
be known
Pinkyup
YAAAASSSSS
5
Take advantage of marketing’s highest return on investment with a sleek and effective email campaign.
Email marketing allows businesses to create a bump in sales through email blasts with enticing promotions, holiday specials and menu features. Utilizing both facets of email structure – subject and body – along with branded design to create an appealing campaign has the potential to boost business same-day. Concise subject lines can encourage high open rates and reflect the offer within, while the body of the email incorporates custom design that mirrors the offer and presents subtle sales techniques and calls to action to raise offer redemption rates.
Use these successful campaigns for restaurants, bars, auto shops and more to inspire your own email blasts for a quick sales boost.
Product features are an effective method for promoting your menu items without being overly sales-y.
Subject Line: Smoked Pork Green Chile Stew
This campaign adds a sense of urgency by making it a limited-time offering to encourage subscribers to visit by the deadline. Plus, with a wealth of secondary prompts about catering, social media and birthday specials, they subtly reinforce their other initiatives.
A good design is a functional design!
Subject Line: November specials + events at OTT
This campaign arranges what could’ve easily been an overwhelming amount of information into a digestible, well-organized design. The subject line clearly states what to expect inside, enticing subscribers to open the broadcast and browse the event digest with the reward of an exclusive offer at the bottom.
Beautiful seasonal design keeps their look fresh while still remaining on-brand.
Subject Line: Fall Favorites! Handmade Right Here!
From a strategic perspective, by offering two options for ordering — in their store and online with an exclusive promo code — they optimize their chances for redemptions with this straightforward coupon.
Who can’t identify with reaching that breaking point of too much turkey or other holiday staple?
Subject Line: Say ‘no’ to turkey and ‘yes’ to Sunday Upgrades!
By tapping into the time-sensitivity of the Thanksgiving holiday and injecting a dash of humor and relatability,this campaign injects new life into a ho-hum, repetitiveSunday special.
With an open rate of 33.8 percent, it’s clear their subscribers were intrigued by the potential for a massive deal!
Subject Line: ACTION REQUIRED You WON a Red Envelope coupon code!
From the thundering subject line to the stripped-down design to the clear-cut directions for redemption, this campaign is purposeful to the extreme. Plus, the nature of the promotion brings customers back to the restaurant for return visits, earning them even more business. This campaign was followed up with a reminder email on Friday, Jan. 15 driving in over 300 red envelope redemptions for the business.
This email is well composed because the design effortlessly reflects Black Friday.
Subject Line: 50% OFF! Black Friday Savings All Weekend
Because everything else is in gray scale, the recipient’s eye is immediately drawn to the company’s logo and the expiration date of the offer, which helps create a sense of urgency.
Feeling the back-to-school slump?
Subject Line: Back to School Special
Email campaigns like this one are simple, short and to the point while keeping it quirky and fun. Returning to school can be hectic for many families and this offer gives parents the opportunity to take it easy for a night.
This campaign is cohesive from the subject line to the color palette and imagery.
Subject Line: October Specials at the Seasons Lodge
The owner told her strategist that this campaign worked incredibly well and really generated confidence in our ability to produce results for the company. It doesn’t hurt that it was a fantastic deal!
Because everyone loves a makeover
Subject Line: First Name – New Offerings & Specials at Mullally’s
This client came to us wanting to completely redesign theiremail template. They felt their previous template did not full embody who they are as a restaurant and wanted a cleaner and modern look for it. We went about redesigning the template with help from a manager to make sure we were fully able to meet what they were asking for. Once we designed the template and sent them the proof, the client said, “I am impressed! It looks great!” It was a great feeling that we were able to help out a client and they appreciated the work that was put into designing a new template for their email broadcast.
K.I.S.S.
Subject Line: St. Patrick’s Day Office Feast
When providing a lot of information, such as with a menu, it’s best to keep the design fairly minimal. This simple yet festive St. Patrick’s Day theme both entertains and informs the reader.
With a little creativity, you can tap into the excitement already inherent around holidays to promote your business!
Subject Line: Spring Into Action With Special Savings! / Trick or Treat …
For these campaigns we utilized custom-branded seasonaldesigns and subject lines to attract the email subscribers.
This seasonal business used a simple subject line and a great offer to draw in customers.
Subject Line: We Are Now Open!
The two promotions flow together seamlessly here with the lunch offer and Valentine’s offering.
If you’re anything like most locally owned small businesses, you have weekly specials.
Subject Line: Weekly Specials
Email is an easy way to deliver that message and this campaign does it in a bold, beautiful way! Furthermore, if you send your specials at a consistent time each week, customers will begin to expect and look for your campaigns.
Multi-offer email campaigns can be tricky because you don’t want the design to be so overwhelming that no one wants to read it.
Subject Line: SAVE on our Winter Maintenance Package & more!
This campaign easily separates thecoupons and continues to drawyour eyes to the important informationat the bottom of the email.
Who said email designs can’t be functional and beautiful?
Subject Line: Nick’s Football and Catering Specials
This campaign draws your eye with the football helmet vectors and keeps your attention with the party pack offers. The color palette matches the logo of the business and keeps the campaign branded.
New Year’s Eve is a holiday where you can really take some creative freedom with design and have fun.
Subject Line: Start Your New Year Here at Rudee’s
This campaign showcases not only the restaurant’s beautiful atmosphere but alsosome celebratory images for the holiday.
With a 58% open rate this email stresses the importance of a good subject line.
Subject Line: 50% OFF Any Large Pizza! [PICK-UP ONLY]
Numerous studies have shown the readers react most strongly to clear, concise subject lines. Once opened, the campaign delivers exactly what was promised in an easily digestible format. By consistently using straightforward subject lines, you build up your readers’ trust in you.
This business prides itself on three things – delicious drinks, food and entertainment.
Subject Line: Name – New Year, New Music, Great Fun at The Main!
It can be overwhelming to display that much information in one email but this design keeps everything well organized while featuring all three of those focus points. The header is beautiful and matches the branded imagery from the restaurant’s website. Own another restaurant with a small email database? Use your well-known brand to grow your smaller one with a footer like the one displayed here.
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