Seven tips for writing (really) effective

Marketing Subject Lines

According to MailChimpThe average email open rate is 22%

At Close.io, we know thatSuccessful campaigns have open rates of

30%-50%.

If you want to increase your email open rateYou need to write better

subject lines

Use these seven tips toWrite killer marketing subject lines

Keep it short

For example:• Hey (As made famous by Barack Obama)

• Psst

• Oops

The most successful subject lines are under 50

characters

Create numbered lists

For example:• Seven reasons you need a blog

• 9.27 tips to survive your first year in business

• Five cold emailing templates to boost your campaign

Outline what your reader can expect to learn in your email with a

numbered list.

Cultivate curiosity

For example:• Why SaaS sales is about to change

• The most valuable thing I ever learned about fundraising

• We just added our best feature yet!

Give your readers enough information to pique their interest, but not enough to

satisfy it.

Demand attention

For example:• The most important email you’ll read all day

• New webinar February 27th - Sign up today!

• Still paying attention?

Sometimes the best way to get someone’s attention is to ask for

it.

Crack a smile

For example:• The best worst marketing email ever

• So a salesperson, engineer, and founder walk into a bar…

• Yeah, we’re still talking about Kim Kardashian’s ass (Made famous by Buzzfeed)

If your subject line makes your reader laugh, they’re going to want

to read more.

Use parentheses

For example:• Seven dos (and three don’ts) of SaaS sales

• Deals that make us proud (unlike our nephew, Steve) (Made famous by Groupon)

• Do NOT open this email (You know you want to...)

Provide more context or humor to a subject line by utilizing parentheses

Say goodbye

For example:• Goodbye from Close.io

• It’s not you. It’s me.

• Permission to close your account?

Can’t get certain subscribers to open your emails? Maybe it’s time

to break up.

How to write really good subject lines

Your first subject line won’t be perfect.

Neither will your second, or fifth.

So write ten subject lines for every email.

Choose the best one, and

measure the results

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