Presentation on

Email Marketing

What is Email Marketing?

Sending out direct marketing messages in the form of email communications on a regular basis and tracking results as in any other marketing activity

What is Permission based Email Marketing?

Sending out direct marketing messages in the form of email by asking people or have given permission to send your subscribers email communications.

Sending mails to people who don’t want to hear from you – labels you as a ‘Spammer’. It hits your reputation and also your email gets blocked in JUNK/SPAM folders by ISP’s world-wide

What can you do with Email Marketing

E-mail Marketing, one of the most direct forms of interactive advertising has been popular because of its traceability features that enable advertisers to calculate a precise return on investment.

You can :

Create Custom emails, surveys, flyers

Manage hundreds or millions of email contacts

Schedule & send your campaigns

Track your SUCCESS & Results

Workflow involved in Email Marketing

What are the Top reasons to use email marketing

-Strengthen & enhance relationships with existing customers by keeping your information in front of them

- Introduce & encourage new relationships with prospects

- Acquire & increase referrals from others

- Reinforce company brand

- Promote & increase your increase

I am already sending mails from my computer - So what?

If you use your own computer to send out a large number of mails, you can run the risk of becoming blacklisted by other internet service providers. This means your emails would not be able to send receive them. In the worst-case scenario, your ISP may even disconnect your service, since bulk mails is not allowed by many ISP's

Marketing Done using Outlook Compared to an Email Service Provider (ESP):

Major Differences

Outlook

•Outlook is a desktop application and it’s really designed to manage correspondence between two people or a group of people.•It works best when your message is short and text-based•Outlook is not good at including graphics in the body of the email, and your options for formatting are limited.

Bulk Email Service Provider

•ESPs are services that let you manage your account through an online interface. There is no software to install.•ESPs are designed to help companies manage email marketing (newsletters, email campaigns and auto-responders).•When you send an email through an ESP, the emails can be formatted to include images, links, and a custom layout design.

Terms Explained

Opt-In List : When your clients submit their email address and in effect give you permission to send them email, we call such a database of emails as anOpt-In list

Open Tracking:You can see how many have actually opened your email, how many times, and even the people who have not acted on your email as well.

Click Tracking:A major advantage of email marketing, where you can see how many people have clicked on links within your email, and how many times.

Bounces:Statistics provided in email marketing services, enable you see how many active email ids are present, so that you can remove the dead /invalid emails.

Un-subscribe: If people are not interested in receiving your mail, you need to let them go.

Advantages of Email Marketing

ROI Calculation

Measurable Results that allow you to calculate your ROI by

•Leads generated per rupee spent

•Sales Generated

•Branding & Awareness effectiveness (print/web/tv media campaign)

4 Steps for Successful Email Marketing

•Building a Quality Opt-In Database & collect useful data

•Send timely and Relevant Messages

•Segment Database• •Send messages using advanced Technology

Successful Email Marketing Steps - Explained

•Building a Quality Opt-In Database & collect useful data

- Collect customer data through website forms, advertisement enquiries, direct marketing-Take their permission to send them mail, using Opt-in method of subscription.

•Send timely and Relevant Messages- Send them information that will be interest to them instead of general email.

•Segment Database- Create segments of database like Customers, Prospects, Project Specific, Budgets,

Location, Tastes Etc. •Send messages using advanced Technology - Don’t send mails to them using Cc: or Bcc: from Outlook and expect results

Popular Email Marketing Strategies

Create an automated response system, that will send out different kinds of messages based on customer interest/action, automatically on preset dates/time periods.

Referrals - allow your existing customer to refer their friends to you by asking them for referrals, that will allow you to build your prospect list.

Integrate your website campaigns, so that customers who fill in their forms online will be captured into your email marketing campaign, for continuous follow-up

Track people who click on your email links, and resend them follow-up email specific to their interest or based on their action. (send them a special offer mail, if they have downloaded your brochure or pricelist)

Segment your customers based on Past purchases, and send them emails

Finally… with Email Marketing

•Drive New sales

•Up-sell current clients

•Track exact ROI

•Improve Bottom line

What can Radical Networks offer:

Client Engagement levels

Email List Bulk Mailing (Mail Blast)

Design of professional e-newsletters, Mail Blast to your clients prospects

Design + Mail Blast + Reporting & Tracking of Campaigns + Database Segmenting/Clean-up

Update of website to sync with newsletters/campaigns

Your Requirement, Your Budget - We can tailor a suitable solution

Thank You.

We now look forward to serving you!