email vs. status updates as presented at social connections viii event
TRANSCRIPT
2
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
We LOVE our Sponsors, Go Talk to Them AFTER my Session
Keith BrooksProfessional Services Manager
@lotusevangelist
About.me/keithbrooks
WHO AM I?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
You can see that I received an email from "noreply" email address, therefore, I can't reply back to this email address.
4
SAY WHAT?
Can you create an address which catches and truncate all received emails? We want this to prevent bounces and errors mails to the customer.
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
5
SO WHAT?
Blended
Single Malt
Status Updates
Your Company?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
6
SO WHAT?
Blended
Single Malt
Status Updates
Your Company?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n90% of the whisky consumed over the world is
blended whisky.http://hubpages.com/hub/Single-Malt-Scotch-Whisky-vs-Blended-Whiskey
7
Really?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
nSysomos' Inside Twitter("Inside Twitter: An In-depth Look Inside the Twitter World". Sysomos. 2009-06-10)
survey from 2009, based on more than 11 million users, shows that 10% of Twitter users account for 86% of all activity. –https://en.wikipedia.org/wiki/Microblogging
8
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
nFebruary 2015:Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated…(Source: The Social Skinny) https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
9
HOW MANY?
421,920,000 Day2,953,440,000 Week11,813,760,000 Month153,578,880,000 Year
The findings of a study by Emily Pronin of Princeton University and Harvard University's Daniel Wegner …suggests a link between short bursts of activity and feelings of elation, power and creativity. -http://www.wjh.harvard.edu/~wegner/pdfs/Pronin%20&%20Wegner%20(2006).pdf
10
WHYAm I ?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
In 1972….you spent ZERO minutes on email!
In 2012 McKinsey Global Institute says you spend 28% of your day in it!
McKinsey’s report suggested that workers could improve their email productivity by 25-30% through better use of social collaboration platforms, buying back 7-8.5% of their work week.Folders vs. search…..Which is better? Debateable
http://fortune.com/2012/10/08/stop-checking-your-email-now/
11
WE DO WHAT!?
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
In 2014, the business world accounts for over 108.7 billion emails per day!
By 2018, business email will account for over 139.4 billion emails!http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf
12
How Many?!
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
Consumers are sending and receiving fewer emails and opting instead for other forms of communication such as social networking sites, instant messaging, Mobile IM, and SMS/text messaging.http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf
13
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
14
WE DO WHAT!?
The Society for Personality and Social Psychology (SPSP) showed how Facebook offers a dangerous medium for social comparison. People in that study with lots of Facebook friends had lower self-esteem, feeling worse about their place in life and their achievements….. People with just a few Facebook friends, viewing status updates wasn't a problem.http://www.livescience.com/18324-facebook-depression-social-comparison.html
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
15
Thank You!
“If an organization has its processes run throughtheir social network, it’s easy to see who iscompleting the work and when.“
“High achievers become much easier to spot andperpetual slackers will have a much more difficulttime sliding under the radar.“
“This kind of accountability may not beextremely popular to begin with, but increasedtransparency in how processes are handled, andknowing exactly who does what, cannot beanything but positive.”
http://smartsocialmedia.com/enterprise-social-media-collaboration-whats-and-whys/
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
16
Don’t Forget!
Tequila is the only wayto goThere is no right answer
WE make the worldaround us better
Email serves a purpose
No Reply is no way to go
Resources for Labels, Stats and Board1) http://www.personalisedwhiskystore.com/index.php?sid=sk80kpcrn75s932u95dkou0al2&a
gree=yes2) http://experience.thefamousgrouse.com/store/personalised-label-maker3) http://www.personalisedbottlelabels.co.uk/personalised-whiskey-labels.html4) http://www.mybottlelabel.com/personalized-whiskey-labels-birthday-
gifts.php?keywords=personalized+whiskey+label+birthday+gift5) http://shop.glengoyne.com/glengoyne-fifteen-year-old-personalised-highland-single-malt-
whisky#step-one6) https://www.masterofmalt.com/personalised-whisky/7) https://shop.glenfiddich.com/personalised-gifts/glenfiddich-personalised-18-year-old-
70cl#personalise8) http://freelabelmaker.com/category/beverages/liquor/whiskey/9) http://shop.tottenhamhotspur.com/product/spurs-personalised-label-and-blended-whisky-
%28pers%29/spursbwisk10)STATS for FB, LI, Twitter, etc.. from this site: http://expandedramblings.com/index.php/by-
the-numbers-17-amazing-facebook-stats/3Corkboard graphic from https://us.fotolia.com/Content/Comp/62075428
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
17
SOC
IAL
CO
NN
ECTI
ON
S 8
A
pri
l 16
-17
, 20
15
Bo
sto
n
18
Thank You!
Keith Brooks@[email protected]/keithbrooks