embracing the consumerization of information technology

1

Embracing The Consumerization of Information Technology

Copyright © 2011, Intel Corporation. All rights reserved.2

Enterprise Market

The Good Old Days

Clear Delineation

Consumer Market


38%

51%

49%

62%

Now, Consumers are Shaping the Market

Source: Gartner April ‘10

Consumer Overtakes Business in 2009


How We Define IT Consumerization

THE INTEL IT DEFINITION consumerization n. the increasing influence that our technology experiences in our personal lives, both hardware and applications, have on the technology that we expect to use at work.

I want…

… to bring my own device … access from many devices … to troubleshoot my own

device… to manage my own services

(example: Skype – video)… access to new collaboration

and social media solutions available to me outside work


Intel's Corporate Vision

This decade, we will create and extend computing technology to connect and enrich the lives of every person on earth.


Intel Employee Environment Overview

Source: http://www.intel.com/Assets/PDF/whitepaper/Transforming_PC_Management_with_Preventative_Client_Health_Strategy.pdf

Highly Mobile Workforce Mobile Business PCs Managed Standard

>Primary device >Standard productivity, security, mgmt suite>80% laptops >7,000 access points

HandheldsEnable Flexibility

>PC Companion~27,000 Handhelds ~15,000 employee owned with access to corporate data

60%6%

12%20%

Extended Work Day From HomeWork 3-5 Full Days/Week at HomeWork 1-2 Full Days/Week at HomeDo Not Work From Home

Mandate: Maximize Productivity and Efficiency

<24 month avg. laptop age

Road Warrior

Office

Engineering

Executives

Factory

Fit Form to FunctionEnable PC Choice

http://www.intel.com/Assets/PDF/whitepaper/Transforming_PC_Management_with_Preventative_Client_Health_Strategy.pdf


• Business Value of IT Consumerization

• Forces Shaping Client Computing

• Future of Client Computing

Agenda


Our Journey Started in the 90’s

20101990’s 2007 2008

Move to MobilitySocial Communities(internal + external)

Video Collaboration

Personal Companion Devices

BYO Solutions

2011+

Instant Messaging

EmployeeBlogs

Internal Wikis

2005

Wide-Spread Use Today 2/3 of teams are Geo dispersed - rely

on collaboration tools 62 million online meeting minutes

per month18 million IM’s / month

1 in 4 employees have 2nd device

http://planetblue.ith.intel.com/


Our Social Experience is Changing the Way We Want to Work

Social Computing Represents a New Normal

500M active Facebook users

30M consumer reviews of hotels can be found on Tripadvisor.com

In 60 days more content has been uploaded to YouTube than has been created by major broadcasters in the past 60 years

25% of search results for the world’s top 20 brands are linked to content created by consumers


Embracing Social Media At Intel

2003 The first Intel blog appears on www.intel.com.

2005 Intelpedia, a wiki of information on Intel, launches.

2006 Podcasting appears on podcasting.intel.com

2007 Intel launches Open Port, the public online community for IT.

2008 Intel Facebook page launched. @Intel Twitter handle created.

2010Intel deploys worldwide listening and publishing tools.

2004Paul Otellini launches blog for Intel employees.

2006The Intel Software Network initiates social communications for collaboration with software developers 2007

Blogs@Intel debuts, paving the way for Research@Intel, Technology@Intel, and IT@Intel blogs

2008Intel’s Digital IQ media training launches. Intel’s social media guidelines are posted publically in over 35 languages. 2009

Intel unveils PlanetBlue, an internal social media platform.

2011Intel launches social campaign:• Master of Curiosity• Museum of Me• The Chase• Intel InnovatorsFive million Intel Facebook fans worldwide.

The Evolution of Social Media @ Intel


Internal Social Media Use Models

Source: Intel IT whitepaper “Developing and Enterprise Social Computing Strategy”http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

Corporate CommunicationsDirect Executive to

Employee communication path

Global Collaboration

Employees leveraging expertise & input from others

IT Technical Support

New Channel for Help Desk +

Proactive Employee Engagement

Internal Social Media Started as Nice-to-Have … Now We See It as Core Business Tool

http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html



Business Value of Social Media

Learn More Intel IT whitepaper “Developing an Enterprise Social Computing Strategy” http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

23% of employees contribute internally, actively sharing information

57% of employees consume this same information

Broad topic coverage with over 1300 groups, over 500 wikis

Majority of Users Reporting Social Media is Beneficial in Achieving Business Objectives

Internal Social Media

External Social Media

Business Value

Connecting Customers to Intel

50+ country specific communitiesOver 72 thousand followersOver 4.1 million likes




Video Collaboration & Conferencing

Source: Intel IT, 2010-2011 Annual Intel IT Performance Report: http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf

Avoided 57,000 Travel Hours in 2010• 27% increase in usage from prior year• $26 Million travel savings• Reduced CO2: 22,500 tons

Changing the Pace and Efficiency of Business

Program Status (since 2008)

Business Value (2010 data)

Ever Expanding Set of Tools & Capabilities

Large RoomsFull Immersion

Business to BusinessTeam to Team

Small Room & PC Person to PersonPerson/Team to Team PC VoIP

http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf

http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf


• Anywhere/Anytime access• Device independence• Generation Y mentality• Performance/Productivity

• Controlled network access• More controlled OS• Data security• Predictable configurations

Tension Remains Between Users & IT

End Users Want Freedom, Flexibility

IT Pros Want Security, Manageability


• Business Value of IT Consumerization

• Forces Shaping Client Computing

• Future of Client Computing

Agenda


The Compute Continuum Vision

Desktops Laptops EmbeddedSmartphonesNetbooks Personal Devices

Smart TVs & Displays

Provide a Seamless, Consistent Experience Across Multiple Devices


Client Computing

Mobility and Multiple Devices

Today

Yesterday

Single Device, Connected within

Workplace

Device Independent Computing

Tomorrow

User PerformanceUser Flexibility

Many Use Models


Preparing for the Compute Continuum

Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html

Expanding Consumerization

• More devices supported by BYO • More services on more devices

Delivering IT as a Service • Embrace both server and client virtualization • Utilize cloud computing for flexibility, agility

Realizing the Compute Continuum • Client-aware application and data delivery • Refining the enterprise client security & trust model

In 2010, Intel IT established a program to begin evaluating our holistic client strategy and environment

http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html




As the Boundary Continues to Blur, Our Strategy Is To…

Proactive Approach … Otherwise Users Will Work Around

• Proactively and securely enable consumer devices and services

• Develop the capability to isolate corporate data, enabling coexistence

• Abstract data & apps from devices so they can function in diverse environments

• Use cloud computing as foundation for flexible service delivery


IT as a Service - Delivery Options

Source: Intel Desktop Virtualization Planning Guide, June 2011http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdfMore details on these options and usage model selections in backup

Server Side Virtualization Client Side Virtualization

OS Image Streaming

Application Streaming and Virtualization

Terminal Services

Virtual Hosted Desktop

Client-Side Virtual Containers

Data Center Infrastructure Options:Private – Public – Hybrid - Dedicated

Client Virtualization Options Type 1 or Type 2 Hypervisors

Virtualization is Key… Discovered No One Size Fits All Usage

http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdf

http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdf


Our Desktop Virtualization Program

Source:Intel IT Whitepaper: Enabling Device Independent Mobility with Dynamic Virtual Clients http://www.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html?wapkw=device independent computing Intel IT Executive Insights on Desktop Virtualization: http://www.intel.com/content/dam/doc/white-paper/intel-it-virtualization-embracing-desktop-virtualization-paper.pdf

Intel IT developed methodologies to harness virtualization to reduce TCO, improve service management and support IT consumerization

Identified Many Use Case and Service Delivery Models

Employee Flexibility & Choice

IT Efficiency & Security • Streamlined patching, smaller IT management footprint• Isolates and secures corporate separate from personal • Pool computing and memory resources

• Access to corporate applications and corporate data across many devices, including BYO

• Increased employee say in platform selection • Enables 1:many device flexibility for user

Variety of Business Benefits

Virtualized IT OS

IT Applications

User Corporate Data

Virtualized Personal OS

User Applications

Bios/EFI supporting Intel® vPro™ Technology with Intel® Virtualization Technology

Platform Hardware

User Personal Data

Virtualized IT Service and

Management Layer

Client Native Hypervisor

Flexible Technology Foundation

http://www.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html?wapkw=device%20independent%20computing




http://www.intel.com/content/dam/doc/white-paper/intel-it-virtualization-embracing-desktop-virtualization-paper.pdf


Intel’s Transition to Private Cloud

Source: Intel IT August 2011. More on Intel IT private cloud can be found in the “IT@Intel Executive Insights: Cloud Computing Strategy” http://www.intel.com/content/www/us/en/it-leadership/intel-it-it-leadership-cloud-computing-brief.html

$17M in savingsto date from virtualization and multi-tenancy

< 3 hour new service provisioning time through on-demand availability

Improving the Velocity and Efficiency of IT Services

Intel IT Cloud Journey Started in 2009 Now

>50% virtualized self-service provisioning

wide range of production apps

Future: Secure, elastic, highly automated hybrid (private-public) infrastructure

http://www.intel.com/content/www/us/en/it-leadership/intel-it-it-leadership-cloud-computing-brief.html




What’s Ahead for Cloud at Intel?

1 Intel IT future state goals – subject to change – as of June 2011

Future Goals¹Current (2011)Past (2009)

DesignGrid

Traditional Office & Enterprise

Public

Distinct Clouds

Public

Federated Clouds

DesignOffice/Enterprise/Services

80% Effective Asset Utilization

Increase Business Velocity

Zero Business Impact

• On-Demand Self-Service the Norm• Provision VMs within Minutes• Innovative Idea to Production <day• External Cloud for Burst Demand• Automated Sourcing Decisions

• Reduce MTTR• Increase Availability• Automated, End-to-End Service-Managed Cloud

• Pervasive Virtualization (75%)• Enterprise App Virtualization• Secure Virtualization

• Larger Pools in Fewer Data Centers


Realizing the Compute ContinuumSix Strategic Focus Areas for Intel Capital

Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html

Represents Progressive Exploration & Delivery of New Capabilities

Platforms & Applications Client AwarenessDesire Apps that can discover capabilities of hardware to deliver best user experienceCommon Development FrameworkGoal is to quickly develop applications across a spectrum of OSs and Devices Dynamic Application DeliveryDecide if internal software distribution or application stores are best for each device

Consumer Device Security Security Policy ManagementEvolve policies to comprehend management of more non-IT supported devicesMulti-level Trust ModelDynamically adjust user’s data access privileges as location and device changes Streaming Device SecurityNeed mechanisms to secure data through less cumbersome authentication procedures






Summary • Consumerization is Changing IT

• Embracing Consumerization Creates Business Value– Companion Devices: User Flexibility, Satisfaction and Productivity – Social Media: Better Collaboration, Technical Support,

Communications– Cloud Computing: $17M savings, Faster service delivery

• Keys to Success– Understand and innovate to business use models– Be prepared for change (business, IT, user, technology)– Develop and Maintain platform standardization policies with an eye

toward future flexibility and total cost optimizationWe Have Stayed With the Mobile Business PC as Our Core

Standard While Enabling the Compute Continuum

embracing the consumerization of information technology

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