“EMC CoE DATA SCIENCE - Making Sense of BIG DATA”

Alon Kaufman, Ph.D.Director of Research & Innovation, RSA IL CTO

Industries Are Broadly Embracing Big DataBig Data & Data Science Becoming Central to Enterprise Strategy

Advertising & Public Relations•Ad Targeting

•Sentiment Analysis•Customer Acquisition

Media & Telecommunications•Network Optimization

•Churn Prevention•Fraud Prevention

Energy•Smart Grid•Exploration

Healthcare & Life Sciences•Pharmaco-Genomics

•Bio-Informatics•Pharmaceutical Research

Retail•CRM – Customer Scoring

•Store Siting and Layout•Supply Chain Optimization

Financial Services•Algorithmic Trading

•Fraud Detection•Portfolio Analysis

Manufacturing•Product Research

•Process & Quality Analysis•Distribution Optimization

Government•Market Governance

•Counter-Terrorism•Econometrics

The Fraud Detection & Prevention World

Dynamic environment

Usability

Stopping fraud

The Problem The Solution

• Not realistic to challenge 100% of the transactions

• Machine learning based Risk Engine, that adjusts online

√

Risk Engine

Case Mgmt

Activity details

Policy Mgr.

Behavior Device Fraud

Authenticate Continue

Deployment:The RSA Risk Engine

Step-up AuthenticationFeedback

Feedback

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Online Banking Fraud Detection ResultsTop 10 US Bank 91% Fraud

Detection, Preventing ~$1.3M in 1 month ,0.35%

Challenge Rate

RSA & EMC Data Science Activities Vast experience in applying DS to business solutions

Over 8000 customers, and 7 years for building proven ROI products based on machine learning

In Israel, team of 20+ data scientist, 7 PhD’s focusing on:

– Financial fraud detection (online banking & ecommerce)– Cybercrime, and security risk analytics– IT advanced solutions– General data science services for companies entering the field

End-to-end business solution; from the business understanding via data manipulation , modeling, deployment and ongoing service operations and adaptations

Thank You