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PARTNERSHIPS = SCALABLE GROWTHInez Miedema - TransferWise

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HOW TO WORK WITH AFFILIATES

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- WITHOUT OFFERING DISCOUNT -

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TO REACH INCREMENTAL GROWTH

FIRST INTRODUCTIONS

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HOW OUR STORY BEGAN…

ESTONIAN FOUNDERS

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TODAY: EXPLOSIVE GROWTH£500 MILLION IN TRANSFERS PER MONTH

DOUBLING EVERY 3-4 MONTHS

OFFERING AROUND 400 CURRENCY ROUTES

BACKED BY RICHARD BRANSON, PETER THIEL AND BEN HOROWITZ

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OLD WORLD - AFFILIATE MARKETING

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Merchant CustomerAffiliate Network Publisher

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50-80% OF AFFILIATE SALES ARE ATTRIBUTED TO DISCOUNTER SITES

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Press

Google Search

Google Ads

bloggers / content

discount

Paid Social

WoM / friends

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WHY SHOULD THIS SYSTEM CHANGE?Are there cases in which discount works?

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VOUCHER CODES ARE A SHORT TERM FIX, NOT A LONG TERM

SOLUTION.

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NEW WORLD - PARTNERSHIPS

DAY 1 AT TRANSFERWISE: A CHALLENGE

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We don’t believe in traditional affiliate marketing to grow a

non-traditional business.

THE FIRST 6 WEEKS: ‘MARKET RESEARCH’

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EARLY LEARNINGS

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We’re making the world a bit better by helping to make the financial system fair

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UNIQUE VISITORS X AFFINITY = OPPORTUNITY

Rome wasn’t built in a day

18 MONTHS DOWN THE LINE…

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INCREMENTAL GROWTH

Affiliate A New Customer

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VISUALISE REALITY - AMEND STRATEGY

Affiliate A New CustomerAffiliate B Paid Social

Paid Social

Google Ad Google Ad Retargeting Ad

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HOP IN THE DRIVER’S SEAT

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FIND SCALABLE VERTICALS

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BUILD A PRODUCT FOR YOUR AFFILIATE PARTNERS

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CVR OPTIMISATION THROUGH PRODUCT

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SHARE DATA - TRANSPARENCY

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REGULAR CONTACT

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HOW TO TREAT YOUR LONG-TAIL

+ =

KEY TAKE AWAYS

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YOUR AFFILIATE CHANNEL CAN DRIVE INCREMENTAL GROWTH

ONWARDSjobs.transferwise.com

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DO YOU HAVE TO WORK WITH A NETWORK? HOW DO YOU REWARD AFFILIATES FOR THEIR WORK? HOW DO YOU NEGOTIATE THE BEST DEAL FOR BOTH?

HOW DO YOU BUILD AN AFFILIATE TEAM? HOW TO EXPAND INTERNATIONALLY?

DO YOU DELIVER THE AFFILIATE CONTENT / CAMPAIGN MATERIALS?

OTHER QUESTIONS ANSWERED: