emerging designer award 2019 - melbourne cup · 2019-07-16 · y myer windows; the opportunity to...
TRANSCRIPT
EMERGING DESIGNER AWARD2019
The competition was first staged in 1962 in a bid to attract more women to the male dominated racecourse and has since established its place as Australiarsquos largest and most prestigious outdoor fashion event attracting media attention and celebrity judges from around the globe
Myer Fashions on the Field is a spectacle that excites and inspires Itrsquos where catwalk flair meets imaginative racewear and at its core remains a celebration of fashion and racing
For all enquiries please contact
Victoria Racing Club E fotfvrcnetau W flemingtoncomau myerFOTF
MYER FASHIONS ON THE FIELD IS THE ULTIMATE
STYLE CONTEST AND AN ICONIC FIXTURE OF
THE MELBOURNE CUP CARNIVAL
MYER FASHIONS ON THE FIELD
In 2005 the Victoria Racing Club introduced the Design Award to recognise the contribution designers have made to fashion at Flemington
Now in its second year the Victoria Racing Club in conjunction with Myer has re-focused the award to uncover emerging designers and provide them a chance to showcase their creations encouraging outstanding design talent and excellence within the Australian fashion industry
The award is now known as the Emerging Designer Award
To be eligible to enter the Emerging Designer Award applicants must adhere to the following
bull Must be 18 years of age or more bull Not have any current commercial arrangements or
relationships with retail stores (with the exception of small boutiques at the VRCrsquos discretion)
bull Not be a previous winner of the Design Award
The Emerging Designer Award will be held on Lexus Melbourne Cup Day Tuesday 5th November 2019
View the terms and conditions here
EMERGING DESIGNER
AWARD
The 2019 Myer Fashions on the Field Emerging Designer Award winner will receive
y Myer Internship a 6 week placement experiencing areas such as Buying for International amp Australian Designers Marketing PR Events amp Sponsorship and Social Media amp Digital Platforms
y Myer Editorial a photoshoot presenting up to four looks to feature on the Myer Instagram account as well as the Victoria Racing Club Instagram account
y Myer Windows the opportunity to present a capsule collection in the Myer Bourke Street Mall Windows
y $6000 Myer gift card
y A fashion feature in VRCrsquos Inside Headquarters Magazine valued at $2850 (circulation 30000+)
y A TCL TV package valued $2248
y $1200 Sofitel Melbourne On Collins accommodation for two (2) nights in a classic king room
y $1000 Antler luggage voucher
May be subject to further selection criteria from Myer Prize is reliant on Myerrsquos marketing and communication schedule
View the terms and conditions here
AWARD PRIZE POOL
Creativity
A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category Colour texture cut and the inclusion of accessories will all form part of the judging criteria in this section
Excellence in Manufacturing
Skill demonstrated across design technique and craft of construction showing an eye for every detail
Design Vision
The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision Getting to know how the designer thinks plans and brings their creations to life is just as important to our judges as the creations themselves
Judges
A panel of high profile industry professionals have been engaged to select the Top 10 designers to present a design on stage at the 2019 Myer Fashion on the Field Emerging Designer Award These judges will be announced at a later date
SELECTION CRITERIA
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
The competition was first staged in 1962 in a bid to attract more women to the male dominated racecourse and has since established its place as Australiarsquos largest and most prestigious outdoor fashion event attracting media attention and celebrity judges from around the globe
Myer Fashions on the Field is a spectacle that excites and inspires Itrsquos where catwalk flair meets imaginative racewear and at its core remains a celebration of fashion and racing
For all enquiries please contact
Victoria Racing Club E fotfvrcnetau W flemingtoncomau myerFOTF
MYER FASHIONS ON THE FIELD IS THE ULTIMATE
STYLE CONTEST AND AN ICONIC FIXTURE OF
THE MELBOURNE CUP CARNIVAL
MYER FASHIONS ON THE FIELD
In 2005 the Victoria Racing Club introduced the Design Award to recognise the contribution designers have made to fashion at Flemington
Now in its second year the Victoria Racing Club in conjunction with Myer has re-focused the award to uncover emerging designers and provide them a chance to showcase their creations encouraging outstanding design talent and excellence within the Australian fashion industry
The award is now known as the Emerging Designer Award
To be eligible to enter the Emerging Designer Award applicants must adhere to the following
bull Must be 18 years of age or more bull Not have any current commercial arrangements or
relationships with retail stores (with the exception of small boutiques at the VRCrsquos discretion)
bull Not be a previous winner of the Design Award
The Emerging Designer Award will be held on Lexus Melbourne Cup Day Tuesday 5th November 2019
View the terms and conditions here
EMERGING DESIGNER
AWARD
The 2019 Myer Fashions on the Field Emerging Designer Award winner will receive
y Myer Internship a 6 week placement experiencing areas such as Buying for International amp Australian Designers Marketing PR Events amp Sponsorship and Social Media amp Digital Platforms
y Myer Editorial a photoshoot presenting up to four looks to feature on the Myer Instagram account as well as the Victoria Racing Club Instagram account
y Myer Windows the opportunity to present a capsule collection in the Myer Bourke Street Mall Windows
y $6000 Myer gift card
y A fashion feature in VRCrsquos Inside Headquarters Magazine valued at $2850 (circulation 30000+)
y A TCL TV package valued $2248
y $1200 Sofitel Melbourne On Collins accommodation for two (2) nights in a classic king room
y $1000 Antler luggage voucher
May be subject to further selection criteria from Myer Prize is reliant on Myerrsquos marketing and communication schedule
View the terms and conditions here
AWARD PRIZE POOL
Creativity
A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category Colour texture cut and the inclusion of accessories will all form part of the judging criteria in this section
Excellence in Manufacturing
Skill demonstrated across design technique and craft of construction showing an eye for every detail
Design Vision
The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision Getting to know how the designer thinks plans and brings their creations to life is just as important to our judges as the creations themselves
Judges
A panel of high profile industry professionals have been engaged to select the Top 10 designers to present a design on stage at the 2019 Myer Fashion on the Field Emerging Designer Award These judges will be announced at a later date
SELECTION CRITERIA
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
In 2005 the Victoria Racing Club introduced the Design Award to recognise the contribution designers have made to fashion at Flemington
Now in its second year the Victoria Racing Club in conjunction with Myer has re-focused the award to uncover emerging designers and provide them a chance to showcase their creations encouraging outstanding design talent and excellence within the Australian fashion industry
The award is now known as the Emerging Designer Award
To be eligible to enter the Emerging Designer Award applicants must adhere to the following
bull Must be 18 years of age or more bull Not have any current commercial arrangements or
relationships with retail stores (with the exception of small boutiques at the VRCrsquos discretion)
bull Not be a previous winner of the Design Award
The Emerging Designer Award will be held on Lexus Melbourne Cup Day Tuesday 5th November 2019
View the terms and conditions here
EMERGING DESIGNER
AWARD
The 2019 Myer Fashions on the Field Emerging Designer Award winner will receive
y Myer Internship a 6 week placement experiencing areas such as Buying for International amp Australian Designers Marketing PR Events amp Sponsorship and Social Media amp Digital Platforms
y Myer Editorial a photoshoot presenting up to four looks to feature on the Myer Instagram account as well as the Victoria Racing Club Instagram account
y Myer Windows the opportunity to present a capsule collection in the Myer Bourke Street Mall Windows
y $6000 Myer gift card
y A fashion feature in VRCrsquos Inside Headquarters Magazine valued at $2850 (circulation 30000+)
y A TCL TV package valued $2248
y $1200 Sofitel Melbourne On Collins accommodation for two (2) nights in a classic king room
y $1000 Antler luggage voucher
May be subject to further selection criteria from Myer Prize is reliant on Myerrsquos marketing and communication schedule
View the terms and conditions here
AWARD PRIZE POOL
Creativity
A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category Colour texture cut and the inclusion of accessories will all form part of the judging criteria in this section
Excellence in Manufacturing
Skill demonstrated across design technique and craft of construction showing an eye for every detail
Design Vision
The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision Getting to know how the designer thinks plans and brings their creations to life is just as important to our judges as the creations themselves
Judges
A panel of high profile industry professionals have been engaged to select the Top 10 designers to present a design on stage at the 2019 Myer Fashion on the Field Emerging Designer Award These judges will be announced at a later date
SELECTION CRITERIA
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
The 2019 Myer Fashions on the Field Emerging Designer Award winner will receive
y Myer Internship a 6 week placement experiencing areas such as Buying for International amp Australian Designers Marketing PR Events amp Sponsorship and Social Media amp Digital Platforms
y Myer Editorial a photoshoot presenting up to four looks to feature on the Myer Instagram account as well as the Victoria Racing Club Instagram account
y Myer Windows the opportunity to present a capsule collection in the Myer Bourke Street Mall Windows
y $6000 Myer gift card
y A fashion feature in VRCrsquos Inside Headquarters Magazine valued at $2850 (circulation 30000+)
y A TCL TV package valued $2248
y $1200 Sofitel Melbourne On Collins accommodation for two (2) nights in a classic king room
y $1000 Antler luggage voucher
May be subject to further selection criteria from Myer Prize is reliant on Myerrsquos marketing and communication schedule
View the terms and conditions here
AWARD PRIZE POOL
Creativity
A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category Colour texture cut and the inclusion of accessories will all form part of the judging criteria in this section
Excellence in Manufacturing
Skill demonstrated across design technique and craft of construction showing an eye for every detail
Design Vision
The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision Getting to know how the designer thinks plans and brings their creations to life is just as important to our judges as the creations themselves
Judges
A panel of high profile industry professionals have been engaged to select the Top 10 designers to present a design on stage at the 2019 Myer Fashion on the Field Emerging Designer Award These judges will be announced at a later date
SELECTION CRITERIA
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
Creativity
A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category Colour texture cut and the inclusion of accessories will all form part of the judging criteria in this section
Excellence in Manufacturing
Skill demonstrated across design technique and craft of construction showing an eye for every detail
Design Vision
The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision Getting to know how the designer thinks plans and brings their creations to life is just as important to our judges as the creations themselves
Judges
A panel of high profile industry professionals have been engaged to select the Top 10 designers to present a design on stage at the 2019 Myer Fashion on the Field Emerging Designer Award These judges will be announced at a later date
SELECTION CRITERIA
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
Portfolio
To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio prior to 500pm Friday 6th September 2019
The portfolio should be one (1) PDF document and must include
y Overview outlining your design vision your background including schooling andor experience and any personal andor design highlights
y Lookbook a suite of images showcasing your work
y Media PR and media received (if applicable)
y Digital links mapping to your website andor social media platforms (if applicable)
The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day Tuesday 5th November 2019
All applicants will be contacted via email by Friday 13th September 2019 to notify them of the outcome of their application
Key Dates
Item Dates
Applications close 500pm Friday 6th August
Designers notified and Top 10 Designers announced
By Friday 13th September
2019 Myer Fashions on the Field Emerging Designer Award
Lexus Melbourne Cup Day Tuesday 5th November
View the terms and conditions here
SUBMISSION PROCESS
REGISTER HERE
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY
Tell us about your background in design and what motivated you to enter the Emerging Designer Award
I have followed FOTF for as long as I can remember and the Designer competition In fact watching the whole spring racing carnival on TV captivated me at a very young age Spring racing fashion just excites me and really ignites a passion to design I launched lsquoonly one ashleyrsquo in January 2015 and submitted my application for the design award in 2016 and 2017 unsuccessfully This only made me more determined in 2018 and with the announcement of the Myer element to the prize I was so driven to be on that stage
How did it feel when you were announced as the winner of the 2018 Emerging Designer Award
I was speechless and still am really it was everything I dreamed of I was overwhelmed with emotion when they announced me as the winner that I actually canrsquot remember much My focus up until that moment was all about my entry outfit and getting every element from earrings to shoes perfect Wanting something so much really keeps you up at night
You have recently had some exciting developments as a result of winning the 2018 Emerging Designer Award can you share this news
I do have exciting news and I can share that only one ashley will be available in select Myer stores in September
Whatrsquos your plan for the next 12months
The only one ashley spring collection will be shot in August and the Myer social team is currently busy with working on the concept This will be followed by the only one ashley window display in Bourke st Mall Myer store in October That will be a real pinch me moment I think
What advice do you have for anyone entering the 2019 Emerging Designer Award
Be different but not crazy in your design start a trend donrsquot follow one Be new be unique and think of every single part of your design from top to toe
2019 EMERGING DESIGNER AWARD WINNER ndash KATE WATTS
OF ONLY ONE ASHLEY