emerging trends in hr europe academy of management montreal august 2010

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This is Luk Smeyers' (iNostix) presentation at the Academy of Management Annual Meeting in Montreal, August 2010, together with Dave Ulrich

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  • The Global Downturn: Emerging HR Best Prac;ces and Capabili;es,

    Global HR Best Prac0ces

    POWERFUL WORKFORCE ANALYTICS

    Academy of Management, Annual Mee0ng 2010,

    Luk Smeyers, PDW #33, submission 16148

  • How the crisis has changed the future of work

    (Europe)

    POWERFUL WORKFORCE ANALYTICS

    Academy of Management, Annual Mee0ng 2010,

    Luk Smeyers, PDW #33, submission 16148

    Alterna(ve (tle

  • Agenda

    Background presenter

    Turbulent (mes and HR

    The future of work

    3 recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • iNos(x background:

    POWERFUL WORKFORCE ANALYTICS

    Suppor(ng organiza(ons & consultants by developing & scien(cally valida(ng HRM & HC diagnos(c instruments and

    research methodologies.

    Star;ng point: Phd research of Jeroen DelmoCe (2008)

    (Research Centre for Organisa;on Studies, K.U.Leuven): Evalua'ng the HR func'on: empirical studies on HRM architecture and

    HRM system strength.

  • 3 iNos(x Focus-Areas

    POWERFUL WORKFORCE ANALYTICS

    1. Quan(fying the eec(veness

    of the HR func(on

    2. Quan(fy the value & business impact of

    Human Capital investments

    3. Drive cost saving opportuni(es

    with predic(ng Human Capital Outcomes

  • Experience: >25 year as interna;onal HR execu;ve in several Fortune 500 companies (Pepsi, Starbucks, Nielsen).

    Un;ll 2007 Senior Vice President HR Europe with the worlds biggest FMGC marke;ng-consultancy Nielsen (VNU).

    Educa;on: Social & Labour Science (Antwerp) Ashridge Business School (London) in General Management INSEAD (Paris), Master in Clinical Organisa;on Psychology.

    Bio Luk Smeyers

    POWERFUL WORKFORCE ANALYTICS

  • Agenda

    Background presentor

    Turbulent (mes and HR

    The future of work

    3 recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • copyright NVP/iNos;x

    Turbulent (mes have empowered HR!

  • Turbulent ;mes!

    86% of respondents is involved in organiza;on change

    restructuring/reduc;ons in force social conict

    And28,3% conrms stronger HR business involvement!

    Source: iNos;x/NVP Survey, Nov. 2009, the Netherlands POWERFUL WORKFORCE ANALYTICS

  • POWERFUL WORKFORCE ANALYTICS

    HR during the crisis

    Cu]ng back in a reac(ve modetop 5

    Recruitment (69%) Company events (54%) Bonus payments (based on company performance) (45%) Individual (34%) & func(onal training (33%) Temporary (43%) & full-(me employees (34%)

    Source: Boston Consul;ng Group Survey, Europe, 2009 3.400 HR & Execu;ves, all EU countries

  • Agenda

    Background presentor

    Turbulent (mes and HR

    The future of work

    3 recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • POWERFUL WORKFORCE ANALYTICS

    For employers the challenges will be much harder!

  • A short warm-up

    POWERFUL WORKFORCE ANALYTICS

    As the global economy moves toward recovery, companies face some tough challenges and complex choices about how best to retool for growth.

    (TowersWatson)

    A dierent set of ques;ons is emerging. Have organiza;ons cut too far too fast beyond fat and into muscle? If so, have they inadvertently slowed a fast return to growth? How easily can they correct course and close emerging gaps

    in capacity and capability? (TowersWatson)

    86% of millennials would consider leaving an employer whose behaviour no longer met their corporate responsibility expecta;ons. (Millenials at Work)

    Europe is expected to undergo a popula;on decline to an extent that has not been seen since the Black Death!

    (Alf Gransson, President and CEO, Securitas, Sweden).

  • Agenda

    Background presentor

    Turbulent (mes and HR

    The future of work

    3 Recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • 3 recurring themes in Europe

    POWERFUL WORKFORCE ANALYTICS

    3

    1. Resources/Availability/Reten(on: the badle to retain/hire talent will be intensely fought

    2. Employee expecta(ons: will be far greater in the coming years

    3. Globaliza(on/Reversed Globaliza(on: organiza(ons will face these challenges against an even more complex global/local (and Euro) markets

  • Theme 1: Resources/Availability/Reten(on

    challenges

    POWERFUL WORKFORCE ANALYTICS

    1. 1. Restore trust/Employee Engagement 2. Rethink Talent Management 3. Monitor impact of demographic evolu(on/

    Ini(ate Strategic Workforce Planning

    4. Ini(ate Employer Branding Research

    5. Understand inuence of Social Networks

    6. Targeted investment in Training & Development

  • POWERFUL WORKFORCE ANALYTICS

    97% of CEOs said that having access to talent and key skills was the most cri;cal factor for their long-term

    business strategy.

    (PwCs 13th annual global CEO survey, 2010)

  • Theme 2: Far greater employee expecta(ons

    POWERFUL WORKFORCE ANALYTICS

    2. 1. Master Smart working/organiza(on innova(on 2. Manage the blurring line private/work

    3. Dare to care: far greater transparency, CSR, compliance, sustainability, green (zero tolerance?)

    4. Rethink pay: exibility, individual customiza(on, fairness, transparancy

  • The exible working in the Netherlands* (t workforce = t business)

    POWERFUL WORKFORCE ANALYTICS

    1. Produc(vity: +14%

    2. Key driver to stay: 90%

    3. Cost reduc(on/FTE: -5 to -10%

    4. Illness rate amongst ex workers: 4,2 to 2,5%

    5. Engagement levels: +10 to +30%

    *Virtual oce/Home oce

  • POWERFUL WORKFORCE ANALYTICS

    Taken as a whole, you can see that our commitment to corporate responsibility supports our sustainable employee

    engagement policy, which, in turn, is cri;cal to the customer rela;onship that is the basis of our year-end results. It all hangs together.

    Stephen Green, Group Chairman, HSBC Holdings plc, UK

  • Theme 3: Globaliza(on/Reversed Globaliza(on

    POWERFUL WORKFORCE ANALYTICS

    3. 1. Collabora(ve work, network structures, global teams

    2. Resul(ng in more autonomy, from hours worked to performance & results

    3. Job deni(on: broader, generalized, independent

    4. Global standards, local customiza(on

    5. Reversed globaliza(on: protec(onist policies began to rebuild barriers to free movement of people

  • POWERFUL WORKFORCE ANALYTICS

    REN Jianxin, President, #1 China Na;onal Chemical Corpora;on

    (ChemChina), China

    We see many enterprises around the world cuxng jobs because of the nancial crisis, and

    we work with leading human resource consultancies to recruit more Western

    professionals.

  • Agenda

    Background presentor

    Turbulent (mes and HR

    The future of work

    3 recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • Is Europe any dierent from the rest?

    POWERFUL WORKFORCE ANALYTICS

    3

    1. More complex: countries, languages, legisla(ons, dierent speed of development/recovery,

    2. Unica(on AND protec(onism: European union versus local poli(cs

    3. Demographics: Europe/US versus Asia/La(n-America

    4. HR Analy(cs - Evidence based HR: Europe/Asia lagging far behind US/UK

    Requires tailor-made approach from HR!

  • Agenda

    Background presentor

    Turbulent (mes and HR

    The future of work

    3 recurring themes

    Is Europe any dierent from the rest?

    Is HR t for the future?

    POWERFUL WORKFORCE ANALYTICS

  • HR t for the future?

    Resources, Availability, Reten(on

    Employee expecta(ons

    Globaliza(on, Reversed

    globaliza(on

    POWERFUL WORKFORCE ANALYTICS

  • Doel

    POWERFUL WORKFORCE ANALYTICS

    Aser the turbulence: HR needs to

    harden up! become data-driven! more science into management! become more externally focused!

    customers & markets social - economical - nancial trends

  • Thanks!

    Contact: luk.smeyers@inos;x.com

    jeroen.delmoCe@inos;x.com www.inos;x.com

    LinkedIn with us: www.linkedin.com/in/luksmeyers

    www.linkedin.com/in/jeroendelmoCe

    POWERFUL WORKFORCE ANALYTICS