Group Presentation

GROUP MEMBERSSUNIL SUDHAKARJERRY MOHANROMY CHERIAN

Example cited: Reliance India Mobile.

Two technologies: 3G and Wireless Technology.

ABOUT RELIANCE One of India’s leading telecom industries.Founder: Dhirubhai Ambani.It was a dream for him to provide a common man

affordable means of information and communication.

Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life.

3G/THIRD GENERATION TECHNOLOGYOVERVIEWDEFINITION KEY CHARACTERISTICSIMPACT ON MOBILE INDUSTRYEXAMPLEFUTURE PROSPECTS

OVERVIEWGreat enhancement in mobile technology.Increased options for the organisations and

consumers to Access and download a wide range of information

and services, Access to additional features on their handsets.

Enhanced the capacity to reach people on the move.Maintain contact with other people and an array of

services.

DEFINTION3G stands for the third generation of wireless

communication technology. It refers to pending improvements in wireless data

and voice communications through any of a variety of proposed standards.

The immediate goal of the technology is to raise transmission speeds from 9.5K to 2M bit/sec.

KEY CHARACTERISTICS Provides voice and high-speed data connectivity.Convergence of mobile communication devices with

consumer electronics devices. Powerful and efficient tools for mobile

communication, information, education, healthcare and safety.

Multimedia features like videos, photos, music and games.

KEY CHARACTERISTICS3G enables users to load music tracks to the

memory of the handset form a computer or other source like internet.

3G mobiles are equipped with web technology.The average downloading speed ranging

between 550 kilobits per second and two megabits per second.

IMPACT ON MOBILE INDUSTRYComparative advantage: - provides more value

added features, which results in comparative advantage over their competitors.

Expand business: - helps to expand business and penetrate to new markets, which results the organisation to gain more customers and increase profit.

IMPACT ON MOBILE INDUSTRYFor the EmployeeNo commuting timeLower stress levelGreater balance between work and family lifeFlexible schedulingFewer interruption lead to more productive work,

time and potentially fewer work hour

IMPACT ON MOBILE INDUSTRYFor the EmployerProductivity increase with fewer office

interruptionEmployees can work at their peak time because

of flexible schedulingLower overhead due to less office space,

furnishing and operating costMore appealing work environment and flexibility

EXAMPLEReliance will be the first to introduce 3G

CDMA technology in India.Positive advantages to the company.BENEFITS obtained are:Comparative advantageExpand businessBenefit for the employee and employerValue added service

FUTURE PROSPECTSExpected to grow and use widely.Transform mobile phones.Different functions and usage on

mobile phones.Emergence of 4GGreater speed and faster.Network security and communication

quality.

WIRELESS TECHNOLOGYOVERVIEWDEFINITIONKEY CHARACTERISTICSIMPACT ON MOBILE INDUSTRYEXAMPLEFUTURE PROSPECTS

DEFINITION &OVERVIEWConsidered as one of the emerging technologies.

Wireless technology refers to a kind of technology

where the transfer of information happens through

routers or any other forms without the use of cables.

Work and play culture

KEY CHARACTERISTICSMobility FactorWork force has become increasingly mobile. Wireless LANs are flexible enough to be used in a

variety of work environments. Sales Managers can plan business strategies based

on real-time results. Office space can be easily and affordably converted

into temporary work areas of training rooms.

KEY CHARACTERISTICSImparting basic help for the employees to keep in

touch with both the organization and the customers.

Facilitate efficient reach towards the global

customers and to improve the performance of the

internal operations of the firm.

IMPACT ON MOBILE INDUSTRYMobility is no longer a barrier to ACHEIVE efficiency

and productivity. Being a Mobile Industry, it has to deal with

communication issues within the company and outside partners. The cost associated with communication can be reduced to a great extent.

The cost of ownership can be controlled when the organization uses wireless technology.

IMPACT ON MOBILE INDUSTRYIncreased ROI as business processes improve.Better customer satisfaction.Competitive advantage.No geographic restrictions.Better or an increased sale in their mobile

phones through better and informed customer meetings.

EXAMPLECompany could see a noteworthy increase in the

rate of productivity among the employees.Competitive edge over other competitors.Field managers and sales people could access

the internet and other real time conversations.Employees at Reliance can share information, e-

mail and applications

EXAMPLESecurityFaced an important trouble during the initial

stage of the impartation of Wireless technology.Address on two security related issues namely

access and encryption.Develop certain encryption and authentication

techniques.

EXAMPLETechnical BarriersSpend huge amount of money for the wireless

components.Integrate with other systems that form the

basis for networking.Organizational challenges in the form of lack

of planning and standards.

FUTURE PROSPECTSNew evolution of wireless connectivity.Access data and applications anywhere and at

anytime. Employees may connect wirelessly to any

components regardless of the distance, operating system, application or drivers.

Wireless technology will continue to rule in the future in Mobile industry.

CONCLUSIONThese two technologies have helped

Reliance Mobile to a great extent.Both two technologies have wider scope in

the future.