emetrics industry insight (washington d.c., 081020)
TRANSCRIPT
WASPWASP
Stéphane Hamel
immeria.net“an immersion in analytics”
October, 2008
Web Analytics Solution Profiler
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Industry Insights Day
Web AnalyticsSolution Profiler
Web AnalystsImplementation QAMarket Research
GOT THAT?
« Which web analytics tools are in use by websites visited by web analysts. »
Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net
123 tools detected8,000 active users, 89
countries40,000 sites/day
450,000/month
Stats…
Market Shares(web analytics only)
Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net
Beyond web analytics?(all solutions)
Date source: WASP v0.60Date: Sept. 6-Oct. 6 2008Sites: 121,209Data points: 445,182http://wasp.immeria.net
MARKET RESEARCHTop 500 Retail Sites in the US
Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp
Analytics or not?
Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp
vs. 66% Retail in Canada
vs. 49% Insurance in US + Canada
Market Shares
Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp
DNA
Date source: Internet Retailer Top 500 Retail Web SitesDate: January 2008 Sites: 500Data points: 793http://www.internetretailer.com/Top500/list.asp
Those tools are often found along with Google Analytics!
About 30% Omniture/GA
double tagging!
Nearly 50% Coremetrics/G
A double tagging!
39% / 22% not doing it Double dipping42% reported data accuracy
as an important factorwhen selecting a vendor (JupiterResearch)
0% perfectly tagged(even vendors sites!)
My takes...
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