MusicGrassroots Marketing

Vital Statistics• The Grassroots Marketing department is a full service marketing

division specializing in brand development and event marketing

• Artist/brand teams are housed on www.capitolstreetteam.comincluding the official US teams of Katy Perry, Coldplay, Beastie Boys, and Tinie Tempah. There are almost 40,000 members spread across 58 teams and over 45 college campuses

• Online and offline service offerings allow artists/brands a menu of items that can be customized to create an ideal complement to any marketing plan

• In addition to covering 700 events per year, we also successfully execute listening sessions, launch parties, and screenings

Offline Service

Offerings

Lifestyle Accounts in Every Market

With access to over 9,500 non-traditional lifestyle accounts our team

members can promote ANY product in EVERY market

Sport Traxx, NC

Hot Topic, NY

It’s A Grind Coffee, Los Angeles

FYE Music, FL

Village Pizza,

San Francisco

Event Marketing

Our team can effectively promote your artist or brand at any concert,

festival, or event.

COACHELLA I HEART RADIO, VEGAS

SXSW LOLLAPALOOZA EDC TODAY SHOW TAPINGGAY PRIDE

Guerilla Marketing30 Seconds To Mars Visibility Campaign Runner Runner Magazine Stuffing Campaign

Drive Away With Guetta Campaign

David Guetta Ice Cream Carts

Green Graffiti6 Campaign

Katy Perry “ET” Flash Mob

Event Staffing and Experiential MarketingWarped Tour Sponsored by Absolute Punk and Stride Gum

Georgia State Lottery Event Staffing

Bamboozle Sponsored

DentyneLove Revolution Tour

Sponsored by Champion &

Southwest Airlines

can be provided for any event

Launch EventsOur in-house team sets up launch events which are hosted by Market Leaders

in all major US cities

David Guetta Club Nights Katy Perry Roller

Skate Release Parties

Online Service

Offerings

ShareThis Projects

“Share This” contests allow teamers to pass media and news items through

online social networks such as Twitter, Facebook, Tumblr, Digg, etc.

Comment and Rating Missions

“Comment and Rating Missions”encourage team members to rate, review and

leave written feedback on various digital music sites, online media sites, and

other e-commerce sites

Web Content ProductionVideo content such as lyric videos and

behind the scenes footage can be

created and edited by our in-house

team and virally seeded using Search

Engine Marketing strategies

Online tools such as web banners and

widgets can also be created in-house for

posting by street teamers using various

online outlets

Crisis Management

We can complement

any campaign when

crises arise; whether

it’s responding to low

ticket sales in tour

markets or rallying our

team to vote, view, or

comment on artist’s

content to gain

exposure.