TO ELEVATE YOUR REGIONAL EMLOYER BRAND

IT’S TIME

To identify, develop and promote Arizona BEST Companies.

• Founder and consulting partner of 3 workplace award programs

• 17+ years of aligning corporate and employer brand messages

• Strong network of community and media partners

• Niche-focused – regionalized and exclusive

OUR MISSION

COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

CORPORATE & EMPLOYER BRANDING

CONSUMERBRAND

EMPLOYERBRAND

95% CEO’s believe being recognized for workplace initiatives

positively impacts the bottom line.

30 years of research in over 40 countries has shown that investing in a high-trust workplace culture yields distinct, tangible business benefits.

ROI OF CULTURE AND AWARDS

7 Ways we elevate Your Regional Employer Brand PR/Media

Support

TalentSourcing(online &

events)

SocialMedia,E-News &

Blogging

ExclusiveWebsite &

SEO

A comprehensive, innovative approach to elevating your regional employer brand.

OUR AWARD-WINNING PARTNERS

Award Consultation & Submission

E

AWARD CONSULTATION & SUBMISSION

“I did not expect a niche regional company like BestCompaniesAZ to rank in the top 10 resources responsible for driving traffic to

our website — that is truly amazing!”

VP, MARKETINGA Content Marketing Firm

EXCLUSIVE REGIONAL WEBSITE

SEARCH ENGINE OPTIMIZATION

OUTPERFORMING OTHER BRANDING PLATFORMS

BestCompaniesAZ is a top driver of traffic to our career website and has generated the 6th highest number of viewers beating many national and local branding platforms such as Glassdoor, Indeed, Yahoo, Recruit Military, Phoenix Business Journal, ZipRecruiter, local media channels, chambers etc. This demonstrates the power of a regional employer branding 3rd party and the comprehensive approach to how BestCompaniesAZ elevates our regional employer brand. DIRECTOR TALENT ACQUISITION

Heather Marcom, Freedom Financial Network (2019)

SOCIAL MEDIA AND BLOGGING

Example ROI - 9 MonthsTotal Social Ad Impressions: 62,738Total Social Ad Clicks: 3,173

BCAZ ENEWS (BI-WEEKLY AND MONTHLY)

Above Average Open Rate21-27% open rate

Regional Traffic156,000 Sessions YTD:

43% from Arizona

25% from California

SAMPLE 2019 EDITORIAL CALENDAR

2020 Editorial Plan

● Top Performing Themes & Best Lists of 2019

● Best List by City (Tempe, Scottsdale, Northern AZ, Gilbert, Chandler, Tucson, West Valley, etc.)

● Charity Spotlights

● Thought Leader Spotlights

“BestCompaniesAZ has been able to generate more PR and Media focused on our growth and hiring than

our own internal staff and PR agency.”

HEAD OF HRA Healthcare Company

EREGIONAL PR AND MEDIA SUPPORT

Media pitches“Transforming company culture through Continuous Improvement program”

Voya employees partner with Arizona nonprofit to provide shoes and clothing to impoverished Native American community”

EREGIONAL PR AND MEDIA SUPPORT

1.9 MTotal Reach

EREGIONAL PR AND MEDIA SUPPORT

THOUGHT LEADERSPositioning your company as Thought Leader

BESTCOMPANIESAZ SIGNATURE EVENTSPositioning your company as Thought Leader

Diversity Talks

● 196 RSVPs● 19,000+ Web

Impressions

Contact Center Event

● 100 RSVPs● 103 views from

Facebook LIve

Vet Talks

● 290 RSVPs● 508 views from

Facebook Live

ESAMPLE ROI REPORT - DASHBOARD

Our Community Partners Extend our Reach

WHY BESTCOMPANIESAZ?

1. ELEVATE AND STRENGTHEN your REGIONAL corporate and employer brand

2. Offer EXCLUSIVITY among an elite group of award winning companies

3. Provide 3RD PARTY ENDORSEMENT to attract passive and active job seekers and customers

4. BOOST YOUR ONLINE VISIBILITY with a regional company profile and strong SEO

5. POWERFUL NETWORK of regional media and community partners

6. SAVE MONEY & TIME consolidating your employer and corporate branding strategies

Sample Annual Branding Packages

Platinum Annual Package(up to $5,500 per month)➔ Full Branding, Digital, Award & PR Services (quarterly)➔ Right of first refusal for sponsorship & speaking ➔ Right of first refusal for any media/editorial ops.

Gold Annual Package($3,000+ per month)➔ Limited Branding, Digital, Award & PR Services➔ Same services as Platinum but less frequency

Silver Package (6 month & Annual)($1,800 per month)➔ Employer Branding & Career Events

Introductory Package (6 months)($950 per month)

FULLY CUSTOMIZED OPTIONS AVAILABLE

Questions?