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EmotionalDesign

Making People Happy

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What is design? It begins with ideas ideas based purpose. It requires a plan or a process. It yields innoinvention or creation. It is successful if it elicits responattention, desire, interaction or purchase.

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Don Norman:3 ways good design makes you happy

http://www.ted.com/talks/don_norman_on_design_and_emotion?language=enhttp://www.ted.com/talks/don_norman_on_design_and_emotion?language=enhttp://www.ted.com/talks/don_norman_on_design_and_emotion?language=en

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People act onEmotion.Thenback it up with reasoning (sometimes)

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Kirk - intuitive, emotioSpock - rational, considered, and logical

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Sensory MotorReflective

Behavioral

Visceral

Processing Levels

Visceral level is fast: makes rapid judgments of what is good or bad sends signals t

Behavioral level: human behavior. Actions can be enhanced or inhibited by the r

Reflective Level: Highest layer. Reflects upon and tries to bias the behavioral level

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Activity Time

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How do we incorporateemotional design?

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Create a relationshipthrough the design proce

Develop emotion for what you are doing.

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Draw out emotion bystanding out.Design wins.

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Match the aspirationsoyour users.

Experience yourself as a user.

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Make experiencedelightful.

Be approachable.

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Works Cited

Norman, Donald. Emotiona l Design: Why we love (or hate) everything things. Basic Bo

Putorti, J ason Designing for Emotion Slideshare-Web, 02 Nov 2009

http://www.slideshare.net/novaurora/designing-for-emotion

Norman, Donald: 3 Ways Good Design Makes You Happy, TED, TED Talks, Feb 2003 http://www.ted.com/talks/don_norman_on_design_and_emotion?language=en#t-605142

Wax, Dustin. 7 Essential Guidelines for Functional Design, 05 Aug 2008 http://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functiona

Duffy, Joe. DEMYSTIFYING DESIGN: AN ARGUMENT FOR SIMPLICITY 12 OCT 2009 HTTP://WWW.FASTCOMPANY.COM/ 1401511/DEMYSTIFYING-DESIGN-ARGUMENT-SIMPLICITY

http://www.slideshare.net/novaurora/designing-for-emotionhttp://www.slideshare.net/novaurora/designing-for-emotionhttp://www.ted.com/talks/don_norman_on_design_and_emotion?language=en%23t-605142http://www.ted.com/talks/don_norman_on_design_and_emotion?language=en%23t-605142http://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/http://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/http://www.fastcompany.com/1401511/demystifying-design-argument-simplicityhttp://www.fastcompany.com/1401511/demystifying-design-argument-simplicityhttp://www.fastcompany.com/1401511/demystifying-design-argument-simplicityhttp://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/http://www.ted.com/talks/don_norman_on_design_and_emotion?language=en%23t-605142http://www.slideshare.net/novaurora/designing-for-emotion